The Ultimate Pagination for SEO

@audisto #TechSEOBoost
The Ultimate
Pagination
for SEO
1
5
8
13
24 317
12 9 21
15
4
6

Compromise Between Structure, Usability and Design

General Problem: Too Many Elements for a Single Page
Slow
Fast

SEO Problem: Get All Items Pages Crawled and Indexed

Google-Patent: Scheduler for Search Engine Crawler
Retrieve Next Base Layer Segment of URLs
Compute Score(s) for all URLs in Segment
Sort URLs by Score(s)
Select URLs Having Keep Score Above Keep Threshold
Set Crawl/Reuse and Daily Flags for Selected URLs Having
Crawl and Daily Scores Above Crawl and Daily Thresholds
Write Selected URL, Page Rank, Crawl/Reuse Flag,
and Daily Flag to Schedule Output File

Scheduler Example
Threshold
>= 0.2
Score Status
0.1
0.3
0.1
0.2
0.3

Setup to Test
Paginations

Test Setup: Pagination and Item Pages
100 Pagination Pages
20 Items per Page 2,000 Item Pages

Previous, Next and First Page Always Linked
1 2 3 4 5 61
Strongest

Basic Pagination: Previous and Next
… 24 25 261
Backwards Forwards

Visualize the Level Architecture
Most users
stop here

Visualize PageRank and CheiRank
Best Hubs
Strongest
Pages

Collect Data to Compare
Type of Pagination Max Depth
Item Page
% PageRank
Pagination Pages
% PageRank
Item Pages
# SEO-Relevant
Pagination Pages
# SEO-Relevant
Item Pages
Basic Pagination 100 51 49 4 60
First Pages
First and Last Page
First, Last and Neighbors
Neighbors
Fixed Steps
Fixed Block
Logarithmic Pagination
Ghostblock
PageRank >= PageRank
of weakest page in best
pagination

Learnings
from Different
Paginations

First and Last Page
… 24 25 261 100…
Reachable with One Click

First and Last Page

First and Last Page
Strong
Pages
Best Hubs

Avoid Links to the Last Pagination Page
2 3 4 51 6 7 8 9 10
Irrelevant
Items
Keep the
User Here

… 20 21 221 23 24 25 26 27 28 29 30
Neighbors
Skip Pages

Neighbors

Fixed Block
… 21 221 23 24 25 26 27 28 29 30
Access to
Previous Block
Access to
Next Block

Fixed Block

Fixed Steps
… 20 …1 24 25 26 … 40 60 10080
Reachable with One Click

Fixed Steps
Strong PagesStrong Pages

10 16 21 241 25 26 29 34 39 45 53 62 10076
Distance Increases Towards the Ends
59
6 3
5 6 9 24
3 5 8 14

Strong Pages Strong Pages

Ghostblock
2 3 4 51 6 7 8 9 10
22 23 24 2521 26 27 28 29 30
1st Page of Fixed Block: floor((current page - 1), block size) + 1
1st Page of Ghostblock: current page * 10 + 1

Ghostblock

Ghostblock
Best Hubs
Strongest
Pages

Comparison of Paginations
Type of Pagination Max Depth
Item Page
% PageRank
Pagination Pages
% PageRank
Item Pages
# SEO-Relevant
Pagination Pages
# SEO-Relevant
Item Pages
Basic Pagination 100 51 49 4 60
First Pages 97 55 45 7 120
First and Last Page 51 52 48 7 100
First, Last and Neighbors 12 57 43 32 360
Neighbors 21 56 44 19 260
Fixed Steps 12 57 43 27 340
Fixed Block 20 59 41 20 220
Logarithmic Pagination 4 62 38 100 1,720
Ghostblock 3 64 36 100 2,000

Best Practices
for Pagination

Pagination for Category Trees
1 2 3 40 5 6 7 8 9Category
Level
10
2 3 4 51
2 3 4 51
Subcategory
Subcategory
6
6
6
6

Pagination for Category Trees
1 2 3 40Category
Level
5 6 7 8 9 10
2 3 4 51
2 3 4 51
Subcategory
Subcategory
6
6
6
6

Pagination for Threads and Discussions
… 17 181 24 25 26 35 37 58 76 100… …
Good
Answers
Defines
Topic
Recent
Discussion

Stable Pagination for Chronological Content
Oldest
Items
Newest
Items
32 26 241 100… …254

Oldest
Items
Newest
Items
9899 26 24 1100 … …2597

20 Items20-25 Items
9899 26 24 1100 … …2597
Unstable Stable

Technical SEO Audits
Automated Testing & Monitoring
Thank you for your attention
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The Ultimate Pagination for SEO

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