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#pubcon
Introduction & Implementation
Presented by:
Scott Hendison
Google Tag Manager
#pubcon
<meta name=“keywords“ content=“gamename“>▪
#pubcon
What is a Tag?
Tags are pieces of code used for marketing, analytics, and
various testing on a website.
#pubcon
What is a Tag?
Stuff like…
#pubcon
What is Google Tag Manager?
It’s FIVE years old already!
#pubcon
Why Use Google Tag Manager?
The same reason we all use Analytics…
#pubcon
Why Use Google Tag Manager?
Because it’s free – and its really good
#pubcon
Advantages
Pretty easy and it’s getting even easier…
#pubcon
Advantages
Much more efficient
#pubcon
Advantages
Users and permissions management
#pubcon
Advantages
Version control & history
#pubcon
Advantages
Debug / Preview mode
#pubcon
Advantages
Version control & history
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Built-in tags
#pubcon
Advantages
Works with Google Analytics
#pubcon
Advantages
Automatic Event tracking
#pubcon
Advantages
Faster loading for your users.
#pubcon
Tons of work?
How Do You Use Tag Manager?
#pubcon
How Do You Use Tag Manager?
One piece of code goes in the <head>
#pubcon
How Do You Use Tag Manager?
and one goes in the <body>
#pubcon
How Do You Use Tag Manager?
You should only have to bug the IT folks one time…
#pubcon
How Do You Use Tag Manager?
Make sure you recreate all the tags, leaving no dupes
#pubcon
How Do You Use Tag Manager?
Then developers remove all the old tags and add GTM
#pubcon
Create a container
A container does what?
#pubcon
Tags
They go inside of the container, but you also need to define
when those tags fire.
#pubcon
Triggers
"All pages“ is the most simple trigger...
#pubcon
Variables
This is where thinks get really flexible…
#pubcon
The Data Layer
Whatever the programmers have done, you can usually figure it
out with preview mode…
#pubcon
The Data Layer
Whatever the programmers have done, you can usually figure it
out with preview mode…
#pubcon
The Data Layer
That’s as technical as I’m gonna get
#pubcon
Takeaways
Time to get on board…
#pubcon
#pubcon
Create a Tag Manager Account
#pubcon
Create a Tag Manager Account
#pubcon
Create a Tag Manager Account
#pubcon
Create a Tag Manager Account
#pubcon
Create a Tag Manager Account
#pubcon
Create a Tag Manager Account
#pubcon
Create a Tag Manager Account
#pubcon
Add Google Analytics
#pubcon
Add Google Analytics
#pubcon
Add Google Analytics
#pubcon
Add Google Analytics
#pubcon
Add Google Analytics
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
Add Google Analytics
#pubcon
Add Google Analytics
#pubcon
Add Google Analytics
#pubcon
Lets add the Facebook ad pixel
Every site should have one…
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
Add the Facebook ad pixel
#pubcon
#pubcon
Create a Tag Manager Account
With preview / debug on, just browse your site
#pubcon
#pubcon
Create a Tag Manager Account
#pubcon
#pubcon
Slides can be downloaded here…
http://bit.ly/pubcon17gtm
Scott Hendison
scott@searchcommander.com
Thank You
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Google Tag Manager - Introduction & Implementation

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A beginners look at Google Tag Manager, as precented by shown by Scott Hendison at Pubcon Las Vegas, on November 8th, 2017.

Published in: Technology
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Google Tag Manager - Introduction & Implementation

  1. 1. #pubcon Introduction & Implementation Presented by: Scott Hendison Google Tag Manager
  2. 2. #pubcon <meta name=“keywords“ content=“gamename“>▪
  3. 3. #pubcon What is a Tag? Tags are pieces of code used for marketing, analytics, and various testing on a website.
  4. 4. #pubcon What is a Tag? Stuff like…
  5. 5. #pubcon What is Google Tag Manager? It’s FIVE years old already!
  6. 6. #pubcon Why Use Google Tag Manager? The same reason we all use Analytics…
  7. 7. #pubcon Why Use Google Tag Manager? Because it’s free – and its really good
  8. 8. #pubcon Advantages Pretty easy and it’s getting even easier…
  9. 9. #pubcon Advantages Much more efficient
  10. 10. #pubcon Advantages Users and permissions management
  11. 11. #pubcon Advantages Version control & history
  12. 12. #pubcon Advantages Debug / Preview mode
  13. 13. #pubcon Advantages Version control & history
  14. 14. #pubcon Advantages Built-in tags
  15. 15. #pubcon Advantages Built-in tags
  16. 16. #pubcon Advantages Built-in tags
  17. 17. #pubcon Advantages Built-in tags
  18. 18. #pubcon Advantages Built-in tags
  19. 19. #pubcon Advantages Built-in tags
  20. 20. #pubcon Advantages Built-in tags
  21. 21. #pubcon Advantages Built-in tags
  22. 22. #pubcon Advantages Works with Google Analytics
  23. 23. #pubcon Advantages Automatic Event tracking
  24. 24. #pubcon Advantages Faster loading for your users.
  25. 25. #pubcon Tons of work? How Do You Use Tag Manager?
  26. 26. #pubcon How Do You Use Tag Manager? One piece of code goes in the <head>
  27. 27. #pubcon How Do You Use Tag Manager? and one goes in the <body>
  28. 28. #pubcon How Do You Use Tag Manager? You should only have to bug the IT folks one time…
  29. 29. #pubcon How Do You Use Tag Manager? Make sure you recreate all the tags, leaving no dupes
  30. 30. #pubcon How Do You Use Tag Manager? Then developers remove all the old tags and add GTM
  31. 31. #pubcon Create a container A container does what?
  32. 32. #pubcon Tags They go inside of the container, but you also need to define when those tags fire.
  33. 33. #pubcon Triggers "All pages“ is the most simple trigger...
  34. 34. #pubcon Variables This is where thinks get really flexible…
  35. 35. #pubcon The Data Layer Whatever the programmers have done, you can usually figure it out with preview mode…
  36. 36. #pubcon The Data Layer Whatever the programmers have done, you can usually figure it out with preview mode…
  37. 37. #pubcon The Data Layer That’s as technical as I’m gonna get
  38. 38. #pubcon Takeaways Time to get on board…
  39. 39. #pubcon
  40. 40. #pubcon Create a Tag Manager Account
  41. 41. #pubcon Create a Tag Manager Account
  42. 42. #pubcon Create a Tag Manager Account
  43. 43. #pubcon Create a Tag Manager Account
  44. 44. #pubcon Create a Tag Manager Account
  45. 45. #pubcon Create a Tag Manager Account
  46. 46. #pubcon Create a Tag Manager Account
  47. 47. #pubcon Add Google Analytics
  48. 48. #pubcon Add Google Analytics
  49. 49. #pubcon Add Google Analytics
  50. 50. #pubcon Add Google Analytics
  51. 51. #pubcon Add Google Analytics
  52. 52. #pubcon
  53. 53. #pubcon
  54. 54. #pubcon
  55. 55. #pubcon
  56. 56. #pubcon Add Google Analytics
  57. 57. #pubcon Add Google Analytics
  58. 58. #pubcon Add Google Analytics
  59. 59. #pubcon Lets add the Facebook ad pixel Every site should have one…
  60. 60. #pubcon Add the Facebook ad pixel
  61. 61. #pubcon Add the Facebook ad pixel
  62. 62. #pubcon Add the Facebook ad pixel
  63. 63. #pubcon Add the Facebook ad pixel
  64. 64. #pubcon Add the Facebook ad pixel
  65. 65. #pubcon Add the Facebook ad pixel
  66. 66. #pubcon Add the Facebook ad pixel
  67. 67. #pubcon Add the Facebook ad pixel
  68. 68. #pubcon Add the Facebook ad pixel
  69. 69. #pubcon Add the Facebook ad pixel
  70. 70. #pubcon
  71. 71. #pubcon Create a Tag Manager Account With preview / debug on, just browse your site
  72. 72. #pubcon
  73. 73. #pubcon Create a Tag Manager Account
  74. 74. #pubcon
  75. 75. #pubcon Slides can be downloaded here… http://bit.ly/pubcon17gtm Scott Hendison scott@searchcommander.com Thank You

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