Website SEO Audit WordPress Checks

On the fly SEO Audit for SEMrush, Quickly check into SEO, without looking at Analytics or Search Console

Quickly check into SEO, without looking at
Analytics or Search Console
Traffic has dried up? What happened?
A past penalty, Panda or Penguin
Site redesigned and rankings lost
You're looking for an SEO Consultant? Ask for
an SEO Audit https://youtu.be/piSvFxV_M04
Many ways to audit your site, let’s explore...
On the fly SEO Audit?
Smooth sailing...

Branding & Competition
Trustworthiness
Branded Domain Name
Branded Keywords
Home Page Keyword
Site Links Results
Home Page Title
Headline Tag
Call to Action
Competitor Keywords
Competitor Traffic
Sample SEO Audit Checklist
Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet
http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/
Onsite SEO
Panda Penalty
Keyword Planning
Crawling errors
Website structure
Content Structure
Internal linking
Canonicalization
Page speed
Mobile Friendly
SSL Implemented
Offsite SEO
Penguin Penalty
Social Media
Reviews & Citations
Backlinks Quality
Backlinks Diversity
Backlinks Anchors
Referring site quality
Source site in vs out
Link graph footprint
Disavow Links

Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet
http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/

Just to name a few tools for auditing
● SEMrush
● Moz
● Screaming frog
● Ahrefs
● Majestic
● Webpagetest
● Google PageSpeed insights
● Bing Webmaster Tools
● Google Analytics
● Google Search Console
● Many more, including common sense...
Using SEO Audit Tools
We have some issues...

Dig deeper into the past
What happened in the past? Branded & non branded keywords
Look at notes for Google update etc.

Onsite SEO
Panda Penalty, look for sudden downturn in traffic.
Crawling errors, Website structure, Internal linking
Canonicalization to reduce duplicate issues
Page speed, Mobile Friendly, etc.
Is SSL Implemented?

Offsite SEO
Social Media, reviews & Reviews & Citations
Penguin Penalty, check for drop in rankings and traffic.
Backlinks Quality, Backlinks Diversity, Backlinks Anchors
Referring site quality, does it have traffic?
Source site in vs out, does it link to spammy sites?
Link graph footprint, is there an obvious pattern to the the links
Disavow Links ?

Granular link checks
Penguin is now more granular
choose any subfolder or subdomain
and check the backlinks just for
that part of the website

DIY Or hire a professional?
Do not let issues go on.
Let’s try this again?
Try to fix issues

Don’t leave it too late
It’s wise to be checking your website health
Regularly.
Use a variety of tools, and explore deeply into
Issues found.
Some issues are hard to fix to don’t leave it
too late.
Was I too late?

Slideshare for other related topics
https://www.slideshare.net/petermeadit
Youtube for WordPress SEO Questions
http://www.youtube.com/petermeadit
Melbourne SEO Meetup
https://www.meetup.com/Melbourne-SEO/
Tweet to me
http://www.twitter.com/petermeadit
Photos of Hindenburg
https://en.wikipedia.org/wiki/Hindenburg_disaster
Where to next?

WordPress SEO Traps, presented at Search Marketing Summit 2017 by Peter Mead. Top 10 WordPress SEO Traps: 1. SEO Audit - Tripwire, 2. Spiders - Web Entrapment, 3. Migration - Stagnation, 4. Yoast SEO - Running Red Lights, 5. Website Speed - Radar Trap, 6. Penguin - freeze trap, 7. Duplicate Content - Cannibalization trap, 8. Promotion - Commotion trap, 9. Schema - Scheming, 10. Google & Bing - 3 monkeys.

WordPress SEO Mistakes that Kill - BigDigital 2017 - Peter Mead

This document discusses 7 common mistakes that can negatively impact a WordPress website's SEO performance: 1) Not conducting an SEO audit, 2) Poor crawling issues, 3) Bad website migrations, 4) On-site SEO issues in the Yoast SEO plugin, 5) Slow website speed, 6) Duplicate content problems, and 7) Missing important metrics tracking. The document provides examples and suggestions for avoiding each mistake to help WordPress sites succeed with SEO.

Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard

Glen Dimaandal

Cyrus Shepard discusses strategies for improving website engagement metrics like bounce rate and time on site. He recommends focusing on speed optimizations, improving typography, matching content to user intent, adding images/video, answering related questions, and strengthening internal linking. Shepard saw positive results after implementing these engagement strategies, with bounce rate decreasing from 80% to 42% and traffic recovering from a 50% drop.

Enterprise SEO

Tom Critchlow

This document discusses strategies for enterprise SEO. It recommends understanding existing processes, networking across teams, running internal training, and justifying larger projects with smaller test projects. It emphasizes defining metrics and milestones to track progress. It also discusses information architecture, ensuring high quality content across the site to avoid issues from updates like Panda that penalize low quality pages.

Easier and faster tagging with Kermit

Alban Gérôme

This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with: - tagging page views including virtual page views generated by single page applications using AngularJS for example - tagging interactions (covered in the previous presentation) - managing your cookie consent, in particular which elements will provide implicit consent - catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live

Single Page Apps - Gerry White @ BrightonSEO

Gerry White

SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with- - Google Analytics - JavaScript History API & URLs - Soft 404s - JavaScript links - Heavy code & assets on first load - No metadata for Facebook Twitter and other sharing platforms. - Spider traps & loops - Duplicate Content - Tracking parameters causing issues - Fragments, or Hashbangs - No sitemap Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.

Over-Optimization and the Google Sandbox

yellerock

Google uses a "sandbox" or holding period for websites that are suspected of over-optimizing or link spamming in order to manipulate search rankings. The sandbox is triggered when a new site excessively optimizes on-page content like keyword stuffing titles or building too many low-quality links too quickly. Google is less tolerant of over-optimization for newer domains and in competitive industries. To avoid the sandbox, websites should focus on natural on-page optimization and link building over time rather than trying to force rankings.

Ecommerce SEO in 2012

Tom Critchlow

This document discusses ecommerce SEO strategies in 2012. It provides tips on content curation, links, schema markup, XML sitemaps, and the importance of quality, engaging content including questions and answers, products, guest posts, and video. Video is highlighted as an important format that can drive higher conversions, on-site engagement, search rankings, and offline sales. The document also warns of the risk of over-optimization penalties from Google.

Craig Campbell provides information on setting up and using private blog networks (PBNs) effectively for search engine optimization. He discusses the risks of low-quality PBNs and emphasizes building unique, natural-looking sites with relevant content, local citations, social profiles and varied hosting/IP addresses. Campbell also introduces several tools for automating social profiles, managing PBNs and monitoring rankings. While PBNs can increase traffic, he warns of manual penalties from Google if sites leave footprints and advises an overall SEO strategy before relying on PBNs.

Developing Technical SEO Skills - Brighton SEO Sept 2021

Mike Osolinski

The document is a slide presentation on developing stronger technical SEO skills. It covers what technical SEO is, why it's important to learn, and where someone should start in developing technical SEO skills. It discusses topics like page speed performance, crawling and indexing, internal link analysis, and structured data. It provides recommendations on areas to focus on like HTTP protocols, DNS configuration, and familiarizing oneself with HTML, CSS, and servers. It also lists some common technical SEO tools. The overall aim is to help guide learning technical SEO without providing specific tips.

MeasureFest July 2021 - Session Segmentation with Machine Learning

Richard Lawrence

1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments. 2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments. 3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.

Big Budget Link Building (Advanced Analysis)

Rand Fishkin

This document outlines a 6-step process for reverse engineering Google's algorithm to build a ranking model: 1) Assemble algorithm components, 2) Apply to a single query, 3) Repeat for relevant queries, 4) Build ranking model, 5) Create scoring system, 6) Build acquisition plan. It also discusses moving beyond competition by creating demand rather than just catering to existing demand, and provides a case study of a company that "made the market" for a new keyword to outrank Wikipedia and Amazon for that keyword.

SEO for Ecommerce: A Comprehensive Guide

Adam Audette

Avoiding Google Penalties by Appearing Squeaky Clean by Dean Chew

Glen Dimaandal

Dean Chew discussed various types of penalties sites can receive from Google, including hacked sites, snippets spam, thin content, and paid or spammy link building. He provided examples of sites that received manual actions or algorithmic penalties and the process of recovering, including identifying low quality links, takedown outreach, reconsideration requests, and disavowing links. Chew also covered topics like natural link landscapes, varying link types, and avoiding unnatural or overly optimized backlinks to stay compliant with Google's guidelines.

SEO Myths Busted

FinishJoomla

PageRank is an imprecise metric that is not as important as other metrics like number of customers or conversion rate. While linking out to other high quality websites can help a site, linking to low quality or spammy sites can hurt it. Using the nofollow attribute prevents links from passing ranking value. Regularly updating a site with new quality content is more important for search rankings than factors like URL suffixes or meta keywords.

Best & Worst Gaming Links - and the

Christoph C. Cemper

The document discusses 7 golden link building strategies including analyzing existing and competitor links, finding common outbound links to get links from competitors' sources, getting links on strong competitor subpages rather than just homepages, and building trust to increase returns from links. It also debunks myths about page rank and emphasizes using tools to efficiently research best link opportunities.

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Why a Reviews Strategy might be your best SEO play

Chris Bullick

This document discusses how online reviews impact search engine results and consumer purchasing decisions. It begins by looking at data showing that the vast majority of consumers read online reviews before visiting a business or purchasing a product. It then examines how positive reviews can increase spending at a business and the role of reviews in the consumer purchase process. The document also explores how reviews impact search engine results, specifically how they are a ranking factor in Google's algorithm. It provides tips for businesses on how to encourage and respond to reviews in order to maximize their impact on search and consumer decisions.

What is AMP and do I care?

An introduction to AMP. Three main takeaways 1. What is it? 2. Should you implement AMP? 3. How hard will it be to implement AMP I presented it at SMX Munich in March and then again at BrightonSEO in April. The slides shown here are the most updated version from BrightonSEO. I realised also it doesn't say who I am in the slides. I'm currently a consultant working at Distilled. - https://www.distilled.net/

How a year of SEO split testing changed how I thought SEO worked

Jan-Willem Bobbink - Freelance SEO Consultant

The document summarizes how a year of SEO split testing changed the author's understanding of how SEO works. Some of the key findings from the split tests included: (1) Title tests often changed traffic 5-15% but 56% were negative, (2) Structured data sometimes increased traffic over 10% but most changes had no effect, and (3) The same changes often had different or no effects on different sites, highlighting there are no universal "best practices". Split testing improved relationships by making arguments less necessary.

What I learned about SEO from using the 10 most used JS frameworks #BrightonSEO

The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.

BrightonSEO Takeaways September 2017

Semrush

SEO-audit: hoe doe je dat?

Maurice Lehr

Nikki rae Google Analytics Audit at BrightonSEO

analyticstraining

The document discusses the process of conducting a Google Analytics audit for a client. It outlines checking the internal Google Analytics configuration settings, tracking code implementation, views, filters, and other settings. It also covers spotting external reporting anomalies such as referral, organic search, and direct traffic anomalies. The audit aims to understand issues, specify tasks, write recommendations, and propose further optimization opportunities for the client's Google Analytics implementation and reporting.

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What's hot

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Charlie Whitworth

SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'

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WordPress SEO - Geoff Kenyon and Justin Briggs

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2014 09-02 matter solutions quick seo wins workshop

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We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.

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