Google's vision is to provide access to the world's information in one click. Its mission is to organize the world's information and make it universally accessible and useful. Google's objectives are to push the limits of technology to provide a fast, accurate, easy-to-use search service and improve infrastructure while expanding workforce, markets, and developing new products like Gmail, Google Drive, and advertising services. Google's strategy involves earning money primarily through advertising, enticing people to use services that deliver ads or collect user data to improve ad targeting, and allowing employees to experiment with new projects.

1. Vision
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Mission
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Objective
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Strategies
Submitted by :- Dipak Rathod

2. • Google's vision statement is “to provide access to the world's information in one
click.” The company's nature of business is a direct manifestation of this vision
statement. For instance, Google's most popular product is its search engine service.
• Google had a clear vision of what it wanted to become as it lived to achieve its vision
statement through its search engine service which is its most popular product.

3. • Google's mission is to organize the world's information and make it universally
accessible and useful. That's why Search makes it easy to discover a broad range
of information from a wide variety of sources.
• The mission is customer-oriented, which means that Google is focused on
customers' needs instead of focusing on certain products or services.

4. Google’s Objectives
• Google’s main focus is to push the limits of existing technology to provide a fast,
accurate and easy-to-use service that anyone seeking information can access.
Google has been focusing on providing the best user experience possible. Its key
ingredients are relevance, comprehensiveness, freshness and speed providing
users with best possible result.
• Google wants to have an improved infrastructure to make their engineers more
productive. They want to expand the workforce for anticipated growth, expand
further into international markets, and continue developing new products.

5. • Google wants to push their ad system since they take it very seriously. In addition,
support thousands of advertisers to use Google’s AdWords program advertising.
• It also focuses on innovation and make sure that their tools are running
everywhere. Similarly, competitor like Apple, Facebook has been attacking Google
from all side so they focus on development and research to bring new products to
users.

6. • These include productivity tools such as Gmail and Google Drive, enterprise products such as Google
Search Appliance, online advertising and publishing services such as AdWords and AdSense, and other
online services such as Google News, Google Translate, and Google Maps, among others.
• Google further corners these technology-dependent consumers by making other businesses from
other industries and sectors dependent on its services and products. The result is an ecosystem of
various businesses, brands, and products and services wherein Google plays an influential role.
The billion-dollar advertising business remains the fuel that keeps Google running. Note that the
Internet giant is both a technology and a media company. The aforementioned strategies involving
diversification, acquisition, and vertical industry integration are all sustained and improved further to
supplement this advertising business.

7. The 4E's of Google Strategy
• Google has an experimental culture that empowers employees, but ultimately
defends its core. The approach can be broken down into four parts.
• The first part is 'Earn'. Google makes 95% of its money from advertising. Even
though other parts of its business are growing faster, it's not going to morph into
a chain of waffle houses anytime soon.

8. • The second part of the strategy involves enticing people to use services that can
either deliver ads or collect data to improve targeting. Others fall into the Expand
category where Google seeks to increase internet usage. If you're online more,
Google knows it will ultimately benefit. That explains projects like self-driving cars
or Wi-Fi balloons in Africa.
• Finally, Google lets employees experiment. Some become full-fledged products.
Other experiments are "big-bets" on things like solar or investments by Google
Ventures in promising startups it might someday ingest

9. Just Think Life Without