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This document provides an overview of Google, including its founders Larry Page and Sergey Brin, the services it offers, its products and evolution over time, users and market share, competitive landscape, business model of targeted advertising, office environment, doodles, future experiments and plans, and a SWOT analysis. It discusses Google's vision to organize the world's information and make it universally accessible and useful.
- 2. BY ANMOL DESAI ASHUTOSH GUPTA NEHADUBEY RAJAT GOENKA UMANG DOSHI YASH DAWDA
- 4. Larry Page Co-Founder &President, Products Sergey Brin Co-Founder & President, Technology
- 9. SERVICES OFFERED BY GOOGLE •This list of Google services includes desktop services • Mobile and online services released or acquired by Google.
- 28. 28 GOOGLE PRODUCTS &EVOLUTION 1996 1998 2000 2002 20062004 2010 ?
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- 31. Global Market Sharein Search Total search in year 2010 99.57 Bn Google is doing 138.1 Mn search per day 53.30% 20.10% 13.60% 13% Google Yahoo MSN Others
- 32. Google’s Global Presence 181Countries at Present
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- 36. Google’s business model HowGoogle makes money through Targeted Advertising
- 39. Search – Find– Ad - click!$$ Buying Cycle “AIDA” – “Googled”: Source: Google Adwords 1. Attention SEARCH 2. Interest FIND OK 3. Desire ADS 4. Action CLICK/$
- 40. Adwords (1) Google’s cash –Simple but highly effective Simple text based ads Can you imagine that these little text ads could generate billions of dollars of revenue for Google? They do!
- 41. Adwords (2) Google’s cashcow –Simple but highly effective Simple text based ads: Example
- 42. Adwords (3) Contextual targetingon Google’s Content Network: Here > NY Times How does it work? Banner-Ad Served by Google
- 43. Adwords (4) Contextual targetingon Google’s Content Network: Here > games.com VideoAd Served by DoubleClick (Google) 43
- 44. The Vision To makesearch engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience.
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- 50. • Below are3 Google experiments at GOOGLE X LABS – Google Glasses – Google Self-Driving Car – Chrome OS
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- 54. SWOT ANALYSIS • STRENGTHS •Consistent innovations • The most efficient search engine • Wide range offerings • Concentration on consumers • WEAKNESSES • All the products not known to the consumers • Over dependence on contextual advertising for revenue
- 55. SWOT ANALYSIS • Opportunities •Search continues… • Today is the world of computer literacy • Mobile technologies add another opportunity. • Cheaper global telecommunication costs open new markets • Threats • Legal issues about information stores • Threats from core competitors (developing search engine) • Users get confused.
- 56. • “Some sayGoogle is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engine unlike other companies, all it takes is a single click to go another search engine.” - Sergey Brin
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