This document provides an overview of Google, including its founders Larry Page and Sergey Brin, the services it offers, its products and evolution over time, users and market share, competitive landscape, business model of targeted advertising, office environment, doodles, future experiments and plans, and a SWOT analysis. It discusses Google's vision to organize the world's information and make it universally accessible and useful.

2. BY
ANMOL DESAI
ASHUTOSH GUPTA
NEHA DUBEY
RAJAT GOENKA
UMANG DOSHI
YASH DAWDA

4. Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder & President, Technology

9. SERVICES OFFERED BY
GOOGLE
• This list of Google services includes
desktop services
• Mobile and online services released or
acquired by Google.

28. 28
GOOGLE PRODUCTS & EVOLUTION
1996 1998 2000 2002 20062004 2010
?

29. Google in Market

30. GOOGLE USERS

31. Global Market Share in
Search
Total search in year 2010  99.57 Bn
Google is doing 138.1 Mn search per day
53.30%
20.10%
13.60%
13%
Google
Yahoo
MSN
Others

32. Google’s Global Presence
181 Countries at Present

33. Google’s Competition
Zone

34. COMPETITIVE ZONE
SEARCH

35. COMPETITIVE ZONE
Advertising

36. Google’s business model
How Google makes money through
Targeted Advertising

39. Search – Find – Ad - click!$$
Buying Cycle “AIDA” – “Googled”:
Source: Google Adwords
1. Attention
SEARCH
2. Interest
FIND OK
3. Desire
ADS
4. Action
CLICK/$

40. Adwords (1)
Google’s cash
– Simple but highly effective
Simple text based ads
Can you imagine that these little text
ads could generate billions of dollars
of revenue for Google?
They do!

41. Adwords (2)
Google’s cash cow –Simple but
highly effective
Simple text based ads: Example

42. Adwords (3)
Contextual targeting on
Google’s Content Network:
Here > NY Times
How does it work?
Banner-Ad Served
by Google

43. Adwords (4)
Contextual targeting on Google’s
Content Network: Here >
games.com
VideoAd Served
by DoubleClick
(Google)
43

44. The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally accessible
and useful.
The Focus
Google continues to focus on innovation and on the user experience.

45. GOOGLE OFFICE
ENVIORNMENT

47. GOOGLE “DOODLES”

49. FUTURE OF GOOGLE

50. • Below are 3 Google experiments at
GOOGLE X LABS
– Google Glasses
– Google Self-Driving Car
– Chrome OS

51. Google Glasses

52. Google Self-driving Car

53. Chrome OS

54. SWOT ANALYSIS
• STRENGTHS
• Consistent innovations
• The most efficient
search engine
• Wide range offerings
• Concentration on
consumers
• WEAKNESSES
• All the products not
known to the
consumers
• Over dependence on
contextual
advertising for
revenue

55. SWOT ANALYSIS
• Opportunities
• Search continues…
• Today is the world of
computer literacy
• Mobile technologies add
another opportunity.
• Cheaper global
telecommunication costs
open new markets
• Threats
• Legal issues about
information stores
• Threats from core
competitors (developing
search engine)
• Users get confused.

56. • “Some say Google is God. Others say Google is
Satan. But if they think Google is too powerful,
remember that with search engine unlike other
companies, all it takes is a single click to go
another search engine.”
- Sergey Brin

57. Source : www.google.com