Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features:
1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors.
2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels.
3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers.
4) Setting up Google Webmaster Tools
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This document provides an overview of Google Analytics and how to use it to measure website traffic and goals. It discusses key metrics like pageviews, visits, traffic sources and conversions. It also covers how to set up tracking of goals and campaigns using techniques like link tagging and event tracking. The goal is to help users understand their website traffic and how to define business goals to improve performance.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
This document provides definitions for over 100 key terms related to Google Analytics. It covers fundamental concepts like accounts, properties, views, sessions, users, pages, events, goals, acquisition reports, attribution modeling, custom dimensions and metrics, and Google Ads integration. It's a comprehensive glossary that defines the most important Google Analytics terminology for users to understand how to setup, analyze, and optimize their Google Analytics implementation.
Mining Google Analytics for Marketing InsightsKash Dhanda
This document discusses how to mine Google Analytics for marketing insights. It begins with an introduction to why Google Analytics is useful, including that it is fully featured, has a large community, is from Google, and is free. It then covers properly setting up a Google Analytics account, defining web objectives and goals, generating insights from the data, and best practices for analysis. Setting up the account correctly, determining objectives, and asking the right questions of the data are emphasized as keys to obtaining useful insights from Google Analytics.
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
This document provides an overview of Google Analytics and how to use it to measure website traffic and goals. It discusses key metrics like pageviews, visits, traffic sources and conversions. It also covers how to set up tracking of goals and campaigns using techniques like link tagging and event tracking. The goal is to help users understand their website traffic and how to define business goals to improve performance.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
This document provides definitions for over 100 key terms related to Google Analytics. It covers fundamental concepts like accounts, properties, views, sessions, users, pages, events, goals, acquisition reports, attribution modeling, custom dimensions and metrics, and Google Ads integration. It's a comprehensive glossary that defines the most important Google Analytics terminology for users to understand how to setup, analyze, and optimize their Google Analytics implementation.
Mining Google Analytics for Marketing InsightsKash Dhanda
This document discusses how to mine Google Analytics for marketing insights. It begins with an introduction to why Google Analytics is useful, including that it is fully featured, has a large community, is from Google, and is free. It then covers properly setting up a Google Analytics account, defining web objectives and goals, generating insights from the data, and best practices for analysis. Setting up the account correctly, determining objectives, and asking the right questions of the data are emphasized as keys to obtaining useful insights from Google Analytics.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
This document provides an introduction to using Google Analytics for education marketers. It outlines the key sections and features of the Google Analytics interface, including how to set up accounts and goals, analyze traffic sources and user behavior, and integrate with other Google tools like AdWords and Webmaster Tools. The presentation recommends configuring settings, tracking various types of goals, and managing Google Analytics in 2 hours per week. Contact information is provided for questions.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Using Web Analytics and Actionable Insights to Measure Online Marketing is a presentation created for the Mastering Online Rankings Conference (MORCON2012) organized by the SEO Organization Philippines
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
This document provides an overview of a Google Analytics knowledge session. The agenda includes discussing the basics of Google Analytics including metrics, dimensions, and the interface. It covers settings like filters, events, and UTM tagging. The session includes assessments to test understanding and covers more advanced topics like conversions, segments, and dashboards. Attendees are encouraged to ask questions.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
Content marketing for Startups - Making Your Funnel WorkJoost Hoogstrate
Content marketing for startups - this presentation is about the mani drivers of succes in content marketing. Strategy, tactics, distribution and promotion.
Brought to you by E-commercemanagers.com in cooperation with Startupbootcamp
https://e-commercemanagers.com/content-marketing-3/
https://e-commercemanagers.com/content-marketing-roi-calculator/
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks data on user behavior, including sessions, users, pageviews, bounce rate, goals, and conversions. The document defines key Google Analytics terms and provides an overview of the Google Analytics interface and reporting features. It explains how to set up custom reports, dashboards, and segments. It also describes how to set up goals to track user conversions and customize campaigns to attribute traffic sources.
This document provides a 7 step guide to getting started with Google Analytics. It begins by explaining how to install the tracking code on a website. It then discusses important metrics and terminology to understand like visits, pageviews, bounce rate, etc. Further steps cover setting up goals, linking Google Analytics to Google Adwords, analyzing content and traffic sources, creating dashboards, and custom reporting. The overall purpose is to help users understand how to properly set up Google Analytics and utilize its key features to measure website traffic and the effectiveness of online marketing efforts.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Google Analytics is a popular free web analytics tool offered by Google that allows users to track and analyze website traffic and user behavior. It provides key metrics such as tracking user behavior on a site, understanding demographics and traffic sources, evaluating marketing campaigns and pages, and increasing conversion rates. Google Analytics also distinguishes between macro conversions like sales and micro conversions like newsletter signups that indicate progress towards the ultimate goals. It offers funnels, flows and other visualizations to help users understand the path to conversion.
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Google Analytics is a free tool that lets publishers measure website traffic, conversions, and user behavior. It provides insights into how visitors arrive on the site and what they do once there. Key metrics include acquisition, behavior, content, social, mobile, and conversions. Google Analytics tracks analytics using code that is added to website pages. It provides reports on metrics like traffic sources, user paths, and goals that can help publishers understand user behavior and improve performance.
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
This document contains the notes and the screenshoots extracted from the Google Analytics videos to pass the official test, Google Analytics Individual Qualification.
Tomb Raider The Lost Dominion @ Open LabsElio Qoshi
Tomb Raider - The Lost Dominion is a fan-made sequel to the 2003 Tomb Raider game Angel of Darkness. It is being developed by a team of over 20 volunteers led by Elio Qoshi and has received support from some original Tomb Raider developers. While still in development, the game's story continues the plot left unfinished in Angel of Darkness, with 2% of concept art and 10% of scripts completed so far. The team aims to release the game and its novelization in 2015 and showcase their work to the Tomb Raider fan community.
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
This document provides an introduction to using Google Analytics for education marketers. It outlines the key sections and features of the Google Analytics interface, including how to set up accounts and goals, analyze traffic sources and user behavior, and integrate with other Google tools like AdWords and Webmaster Tools. The presentation recommends configuring settings, tracking various types of goals, and managing Google Analytics in 2 hours per week. Contact information is provided for questions.
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Using Web Analytics and Actionable Insights to Measure Online Marketing is a presentation created for the Mastering Online Rankings Conference (MORCON2012) organized by the SEO Organization Philippines
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
This document provides an overview of a Google Analytics knowledge session. The agenda includes discussing the basics of Google Analytics including metrics, dimensions, and the interface. It covers settings like filters, events, and UTM tagging. The session includes assessments to test understanding and covers more advanced topics like conversions, segments, and dashboards. Attendees are encouraged to ask questions.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
Content marketing for Startups - Making Your Funnel WorkJoost Hoogstrate
Content marketing for startups - this presentation is about the mani drivers of succes in content marketing. Strategy, tactics, distribution and promotion.
Brought to you by E-commercemanagers.com in cooperation with Startupbootcamp
https://e-commercemanagers.com/content-marketing-3/
https://e-commercemanagers.com/content-marketing-roi-calculator/
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Google Analytics is a free web analytics service that provides statistics and analytical tools. It tracks data on user behavior, including sessions, users, pageviews, bounce rate, goals, and conversions. The document defines key Google Analytics terms and provides an overview of the Google Analytics interface and reporting features. It explains how to set up custom reports, dashboards, and segments. It also describes how to set up goals to track user conversions and customize campaigns to attribute traffic sources.
This document provides a 7 step guide to getting started with Google Analytics. It begins by explaining how to install the tracking code on a website. It then discusses important metrics and terminology to understand like visits, pageviews, bounce rate, etc. Further steps cover setting up goals, linking Google Analytics to Google Adwords, analyzing content and traffic sources, creating dashboards, and custom reporting. The overall purpose is to help users understand how to properly set up Google Analytics and utilize its key features to measure website traffic and the effectiveness of online marketing efforts.
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Google Analytics is a popular free web analytics tool offered by Google that allows users to track and analyze website traffic and user behavior. It provides key metrics such as tracking user behavior on a site, understanding demographics and traffic sources, evaluating marketing campaigns and pages, and increasing conversion rates. Google Analytics also distinguishes between macro conversions like sales and micro conversions like newsletter signups that indicate progress towards the ultimate goals. It offers funnels, flows and other visualizations to help users understand the path to conversion.
This is EXTREMELY DATED. I performed this prior to 2010 and much of the data is no longer valid. Please contact me to receive a FREE Google Analytics Audit.
NOTE: Concentrates on data collection and value definition ... not feature sets. This PPT combines analysis provided from Google Analytics and WebTrends Analytics for the same data.
Google Analytics is a free tool that lets publishers measure website traffic, conversions, and user behavior. It provides insights into how visitors arrive on the site and what they do once there. Key metrics include acquisition, behavior, content, social, mobile, and conversions. Google Analytics tracks analytics using code that is added to website pages. It provides reports on metrics like traffic sources, user paths, and goals that can help publishers understand user behavior and improve performance.
Katherine Mancuso from Tech Liminal provides an introduction to Google Analytics for the East Bay WordPress Meetup in April 2014: why you need Analytics, how to install the tracking code, what sessions are, how to set up goals and events.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
This document contains the notes and the screenshoots extracted from the Google Analytics videos to pass the official test, Google Analytics Individual Qualification.
Tomb Raider The Lost Dominion @ Open LabsElio Qoshi
Tomb Raider - The Lost Dominion is a fan-made sequel to the 2003 Tomb Raider game Angel of Darkness. It is being developed by a team of over 20 volunteers led by Elio Qoshi and has received support from some original Tomb Raider developers. While still in development, the game's story continues the plot left unfinished in Angel of Darkness, with 2% of concept art and 10% of scripts completed so far. The team aims to release the game and its novelization in 2015 and showcase their work to the Tomb Raider fan community.
Profil Nida Nurhasanah yang lahir di Tasikmalaya pada 25 November 1994. Ia saat ini tinggal di Bandung sambil kuliah di Universitas Pendidikan Indonesia. Riwayat pendidikannya meliputi TK, SD, SMP, dan SMA di berbagai sekolah di Tasikmalaya. Hobinya adalah traveling dan bersahabat.
This document explores the capabilities of making charts and combining different visual elements like shapes, pictures, and text. It references making charts for sales over different quarters, adding a picture, and discovering that calendars can be customized with different visuals like a picture of the user's dog. The document expresses excitement around discovering these new chart-making and layout possibilities.
The Office Button contains commands for creating, opening, saving, and printing files. Saving options include saving a file for the first time, saving while working, and backing up files. PowerPoint 2007 can open and edit older PowerPoint file formats. The Home ribbon contains commands for formatting text, slides, and using the clipboard to cut, copy, and paste content.
This document provides information on the present simple, present perfect, and present continuous tenses in English. It discusses the forms, uses, and rules for each tense. For the present simple, it describes how it is used to describe routines, habits, and frequent actions. For the present perfect, it explains how it is used for actions that started in the past and continue now, past experiences, and actions with present results. And for the present continuous, it outlines how it expresses ongoing actions happening now or around the moment of speaking.
This document discusses different learning styles and multiple intelligences. It identifies three main learning styles - visual, auditory, and tactile/kinesthetic. Visual learners learn through seeing, auditory learners learn through listening, and tactile/kinesthetic learners learn through moving, doing, and touching. It also discusses seven types of multiple intelligences - visual/spatial, verbal, logical/mathematical, bodily/kinesthetic, musical, intrapersonal, and interpersonal. For each type of intelligence, it provides examples of relevant skills and potential career paths. The document aims to help readers understand how they learn best.
L’APGEF interviendra au VIIe Forum Economique Européen organisé par la ville ...APGEF
L’APGEF est invitée à présenter sa construction, son fonctionnement et ses réalisations dans le cadre du VIIeme Forum Economique Européen organisé par la ville de Lódz.
This document discusses the influence of culture in several areas. It defines culture and influence, then examines how culture shapes family life through traditions like greeting etiquette and living arrangements for teenagers. Culture also influences development by establishing national identity. Fashion is influenced by culture, with examples given about color traditions in Cambodia and styles reflecting different environments. Finally, art is shaped by cultural influences, with Thai movies spreading cultural aspects like language and dress to other countries.
This document describes a project to predict the likelihood of an artist or band playing at a music festival based on their attributes and music data. The author scraped data from various APIs to gather historical performance data for bands that played the Vans Warped Tour festival over several years. Machine learning models like linear regression were applied to find correlations between artist attributes and likelihood of playing the festival. The author discusses challenges faced in acquiring the right data due to API limitations. Next steps include obtaining more artist data from additional sources and expanding the analysis to predict performance likelihood at multiple festivals.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document outlines a course on engineering thermodynamics that covers key topics over several modules totaling 22 hours. The introduction covers background and fundamental concepts for 2 hours. The first law of thermodynamics is covered for 6 hours, including heat, work, and control volume analysis. The second law is covered for 5 hours focusing on reversible and irreversible processes and entropy. Pure substances and ideal gases are covered for 4 hours including property tables. Power and refrigeration cycles are covered for 5 hours including steam, gas, and refrigeration cycles.
Dokumen ini membahas mengenai pengajaran keterampilan berpikir kepada murid. Ia menjelaskan delapan jenis peta pemikiran yang dapat digunakan untuk mengembangkan pemahaman siswa dan perspektif mereka. Dokumen ini juga menyarankan teknik-teknik seperti berdiskusi dalam kelompok kecil dan mempelajari sudut pandang orang lain untuk memahami topik dari berbagai perspektif.
Kahit Saan is a fine dining restaurant in Manila specializing in different Filipino cuisines and catering services. It aims to be the leading restaurant in the Philippines by providing efficient customer service and a dining experience that transports customers to different parts of the country. Kahit Saan offers catering, delivery, and fine dining services featuring various Filipino dishes.
This document discusses the influence of culture in various aspects of life. It begins by defining culture and influence, noting that cultural influence is the effect of culture on people, things, or events. It then examines how culture influences family life through rituals and behaviors. Specific examples are given about Cambodian cultural influences on greeting etiquette and family structures. The document also explores how culture influences development, fashion choices, and artistic expression. Throughout, it provides Cambodian cultural examples for many topics.
El documento compara el rol del docente y el estudiante tradicional con el de hoy. Antes, el docente transmitía información de forma pasiva mientras que el estudiante recibía de forma pasiva. Hoy, el docente facilita la construcción de conocimiento de forma flexible e innovadora, y el estudiante es crítico y participativo en su propio aprendizaje. La educación ha evolucionado para adaptarse a las necesidades de la sociedad actual, con un enfoque en el aprendizaje autónomo y por competencias.
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
Basic understanding google analytic by Koim Liddinilah.
You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
This document provides an overview and agenda for a Google Analytics training session. It discusses setting up Google Analytics accounts and understanding key metrics like page views, visits, unique visitors, referrals, and bounce rates. It also covers how to use Google Analytics to improve marketing efforts by analyzing referral sources, campaigns, content pages, and optimizing for mobile and personalizing content. The document provides tips on using Google Analytics data to improve SEO, AdWords campaigns, and goal conversions. It emphasizes regularly optimizing campaigns based on analytics data.
The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
This document outlines strategies and best practices for implementing an AdWords campaign, including:
1) Several Google services and configurations that should be set up before launching an AdWords campaign, such as Google Tag Manager, Google Analytics, Google Webmaster Tools, and Google Trends.
2) Key terms related to services like Google Tag Manager and how to use them properly.
3) Tips for configuring accounts, including connecting various Google tools, setting up data views and goals, and agreeing on budgets and campaign lengths with clients.
4) Cautions, such as not directly owning client accounts and designing campaigns to demonstrate value through shared budgets and success metrics.
Measuring Digital marketing - ROI & KPIsAnkur Garg
My guest lecture at UC Berkeley, discussing the subject of measuring Digital Marketing efforts. The steps included identifying right metrics/KPIs and building campaigns with high ROI metrics.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
How to Accurately Track Marketing Campaigns + Free Campaign Tagging ToolIn Marketing We Trust
Learn How to Accurately Track Marketing Campaigns with Tracking Guru Ben Weber, Head of Analytics at In Marketing We Trust (Travel Massive LIVE sponsor).
We'll be answering:
*Why do we need campaign tracking?
*What are UTM parameters?
*Where to find campaigns in Google Analytics?
And you'll learn how to use UTM for:
*Email
*Google ads and other paid campaigns
*Social media campaigns
*Offline campaigns
Which possibilities offers Google Analytics for online vacancies?
How do visitors get on your site, what behavior do they exhibit there, and when do they leave again? Google Analytics can give all this information. For that you need to know the environment of course, and know what the possibilities are. Want to learn how Analytics works and to work on some practical assignments?
Watch the presentation to learn more.
Google Analytics is a free tool from Google that provides analytics and insights about visitors to websites. It tracks information like number of visitors, how long they spend on pages, where they come from, and more. To use it, you create a Google Analytics account and insert the tracking code on your website pages. This allows you to see metrics about users and optimize your site. The document provides instructions for setting up accounts, tracking codes, views, goals, and other Google Analytics features to begin analyzing website traffic.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
This document provides an introduction to web analytics for startups. It discusses how web analytics can be used to understand and optimize web usage, measure the results of marketing campaigns, and provide insights about traffic and popularity trends. The document outlines key metrics for startups to track, including sessions, location, top pages, time on site, bounce rate, pages/visit, traffic sources, and conversions. It also discusses setting goals and dashboards in Google Analytics to track progress and keep track of important metrics. Custom campaign tracking is presented as a way to discover which marketing efforts drive the most traffic and conversions to a website.
Google analytics account setup optimization DAVID RAUDALES
This document provides a checklist to help users customize and optimize their Google Analytics account. It includes beginner, intermediate, and advanced steps. The beginner steps focus on setting up the account properly, including defining website objectives, creating views, and installing the tracking code. The intermediate steps delve into customizing the account further, such as identifying key performance indicators and creating additional views. The advanced steps are designed for certified users. The goal is to turn Google Analytics into a customized reporting tool that provides actionable insights.
Dustin workshop defining expectations & providing value through metricsfuzeconf
Dustin Ratzlaff discusses tools that can help track return on investment for digital marketing campaigns, including call tracking, UTM parameters, event tracking using Google Tag Manager, and Hotjar for visual analytics. These tools allow marketers to better understand user behavior and connect data to campaign objectives identified through a COS (Challenges, Opportunities, Strengths) analysis with clients. The presentation provides examples of how each tool can be implemented and the insights they can provide to improve campaign performance and measure results.
Introduction about Quora, Google analytics and Google Ad WordsCode95
Google Analytics provides tools to analyze website traffic and user behavior. It can track metrics like user demographics, locations, devices used, traffic sources, pages visited, and conversion goals. The analytics help identify poorly performing areas and inform strategies to improve user experience and conversions. Setting up tracking properly and segmenting data is important to get meaningful insights from Google Analytics.
This document provides an overview of Google Analytics and how it can be used to understand website traffic and visitor behavior. It discusses tracking key metrics like sessions, users, pageviews, bounce rate, and goals. It also explains how to segment data and analyze acquisition sources, site content, and multi-channel funnels. The document emphasizes that analytics is most useful when the data is acted on to continually improve the user experience and drive conversions.
W.A. Fisher - Getting the Most Out of Google AnalyticsAlex Rudie
2018 MACVB Education Summit presentation from Kathryn Gritzmacher of Google Analytics.
This presentation focuses on the basics of Google Analytics, what they mean, and how to best utilize them to suit your and your business’s needs.
2. Go to View > Edit Master Slide
Drag & Drop Your Image Here > Right Click > Send to Back
Intermediate Google Analytics
Duration : 120 minutes
01
filters
02
tracking pixels,
utm codes & events
03
google tag
manager
08 dashboards
07
experiments
09
partner products
04 setting up
goals
05
google
webmaster tools
06 demographics &
personas
3. 3
What I Won’t Be Covering…
Advanced
E-Commerce
Y
APIs
U
Cross Domain
Tracking
E
Data
Importing
t
Social Interaction
Tracking
]
Internal Site
Search
l
Custom Dimensions
& Variables
4. 4
WHAT DO YOU WANT TO ACCOMPLISH?
INCREASE
REVENUE/SALES?
$
NURTURE YOUR
CURRENT
AUDIENCE?
e
GROW TRAFFIC?
G
OPTIMIZE THE
WEBSITE?
D
GET MORE
LEADS?
`
FIND A NEW
AUDIENCE?
Ý
5. 5
CLEAN UP YOUR DATA
å Maintain Data Integrity
å Consistency with Source/Medium, Events, etc.
å Less manual Data Manipulation
WHY?
6. 6
How to access
Admin > View > Filters
Admin > Account > All Filters
“Filters allow you to limit
and modify the data that
is included in a view. For
example, you can use
filters to exclude traffic
from particular IP
addresses, focus on a
specific subdomain or
directory, or convert
dynamic page URLs into
readable text strings.”
(source: Google.com)
Filters
7. 7
Setting Up Filters
Tip: You should always maintain a unfiltered view! Create additional view(s) to filter and test.
9. 9
How to access
Admin > View > View Settings
“Selecting this option will
exclude all hits that come
from bots and spiders on
the IAB know bots and
spiders list. The backend
will exclude hits matching
the User Agents named in
the list as though they
were subject to a profile
filter.”
(source: Google.com)
Spider & Bot Filtering
10. 10
GET GOOD DATA
F
å Track success of marketing efforts
å Improve User Experience
å Identify why people leave your site
å Track downloads & other collateral
WHY?
11. 11
How to access
Use a UTM code builder, view results in:
Reporting > Acquisition > All Traffic > Source/Medium
Reporting > Acquisition > Campaigns > All Campaigns
“A UTM code is a simple
code that you can attach
to a custom URL in order
to track a source,
medium, and campaign
name. This enables
Google Analytics to tell
you where searchers
came from as well as
what campaign directed
them to you.”
(source: Launchdigitalmarketing.com)
UTM Codes
12. 12
Setting Up UTM Codes & Results
http://hogwarts.com/contact?utm_source=facebook.com&utm_medium=
banner&utm_content=ravenclaw&utm_campaign=spring16
13. 13
How to access
Use a Event Tracking code builder, view results in:
Reporting > Behavior > Events > Top Events
“Event tracking allows
you to measure how
users interact with the
content of your website.
For example, you might
want to measure how
many times a button was
pressed, or how many
times a particular item
was used in a web game.”
(source: Google.com)
Event Tracking
ga('send', 'event', 'category', 'action', value, {'nonInteraction': 1});
GA event method
Organize different types
of custom events
Record unique user
behaviors and acts
Optional number used to
assign the worth of event
Determine if your event
affects bounce rate
15. 15
How to access
Create tracking pixel code, view results in:
Reporting > Behavior > Events > Top Events
Reporting > Acquisition > All Traffic > Source/Medium
Reporting > Acquisition > Campaigns > All Campaigns
“In some scenarios, an
agency, advertiser, or
other third party might
decide to track
impressions with a
tracking pixel. …It is
simply code inserted into
a custom or third-party
creative that makes a
server call and returns a
transparent 1x1 image
(normally a GIF file).”
(source: Google.com)
Tracking Pixels
17. 17
When to Use Which Code?
UTM Codes
å Primarily for external
traffic directed
internally.
å Examples: Tracking
clicks from a social
media post, sending an
advertiser your landing
page or links within an
email.
Event Tracking
å Primarily internally
used to track actions
taking place on your
site.
å Examples: Tracking
PDF downloads, form
submissions, or clicks
off your site.
å Primarily used when
you cannot use
JavaScript and want
to track externally.
å Examples: Tracking
email opens or
external site, i.e.
shopping cart.
Tracking Pixels
You will likely never need to use all three at once.
18. 18
AUTOMATE DATA
COLLECTION
Y
WHY?
å Reduces manual tracking & human error.
å Allows for data collection consistency
across your website.
å Allows non-technical team members to
make site updates and still maintain data
integrity.
å Track data you didn’t even know you
needed!
19. 19
How to access
Navigate to google.com/tagmanager
Add GTM code wherever your GA code is installed
“Google Tag Manager is a
solution for marketers to
manage website tags, from
one interface. Tags are tiny
bits of website code that let
you measure traffic and
visitor behavior, understand
the impact of online
advertising and social
channels, use remarketing
and audience targeting, test
and improve your site, and
more.”
(source: Google.com)
Google Tag Manager
22. 22
WHY?
å Find customer acquisition time.
å Set up, track, and improve the sales funnel
å Identify cost per customer acquisition.
å Figure out which marketing tactics are
most successful.
TRACK CONVERSIONS
23. 23
How to access
Admin > View > Goals
“Goals measure how well
your site or app fulfills your
target objectives. A Goal
represents a completed
activity, called a conversion,
that contributes to the
success of your business.
Examples of Goals include
making a purchase (for an
ecommerce site), completing
a game level (for a mobile
gaming app), or submitting a
contact information form
(for a marketing or lead
generation site).”
(Source: Google.com)
Goals
24. 24
Setting Up Goals
Tip: Consider entering a Goal Value even for unmonetized lead generation, since it allows Google Analytics to
calculate metrics such as Page Value and Per Visit Goal Value.
25. 25
Goal Setup Results: Use Time Lag to discover your Customer Acquisition Time
How can you improve?
å Add a sense of urgency to key pages & ads.
å Set up remarketing to be triggered after a
key amount of days from first interaction.
How to Access
Reporting > Conversions > Multi-Channel Funnels > Time Lag
26. 26
Goal Setup Results: Use Multi-Channel Funnels to discover Successful Conversion Paths
How can you improve?
å Push people towards grouping paths that
are more successful.
å Set up remarketing from more costly
channels to cheaper one.
How to Access
Reporting > Conversions > Multi-Channel Funnels > Overview
Reporting > Conversions > Multi-Channel Funnels > Top Conversion Paths
27. 27
Goal Setup Results: Use Funnel Paths to Discover Where Customers Drop Out
How can you improve?
å Conduct A/B & usability testing: Is your shipping price too
high? Is your form too long? Is the process confusing?
å Re-engage funnel drop outs with discounts & incentives.
How to Access
Reporting > Conversions > Goals > Funnel Visualization
Reporting > Conversions > Goals > Reverse Goal Path
28. 28
WHY?
å Target the correct customers.
å Manage advertising spend and content
creation time by finding the proper channels & topics.
å Understand the needs of your customers.
CREATE PERSONAS
á
29. 29
How to access
Turn on Advertising Features in Admin > Property > Property
Settings; Add in additional line of code to GA code, view
results: Reporting > Audience > Demographics > Overview
“Google Analytics
Advertising Features
takes advantage of the
Google advertising
cookies and provides
specific user behavior,
demographic, and interest
data, so you can do things
like: create Remarketing
Audiences and share
those lists with AdWords,
or Create Segments.”
(source: Google.com)
Advertising Features
31. 31
Advertising Features Results
How can you use this
information?
å How do age groups/genders use the
site differently?
å Are landing pages optimized for the
group intended?
å What regions are purchasing
products?
å Look at your audiences interests,
can you use that information to
provide tie-in content?
å Conduct A/B testing based on
demographics.
32. 32
WHY?
å Find out what pages work better for your audience.
å Increase Organic Search Traffic.
å Identify top search queries.
OPTIMIZE YOUR SITE
33. 33
How to access
Navigate to: google.com/webmasters/tools
Select “Add a Property” and add your site with & without “www”
Verify with Google Analytics & Update GA at Admin > Property > All Products
View results: Reporting > Acquisition > Search Engine Optimization > Queries
“Google Search Console
is a free service offered by
Google that helps you
monitor and maintain
your site's presence in
Google Search results… It
help you understand how
Google views your site
and optimize its
performance in search
results.”
(source: Google.com)
Google Webmasters Tools/Search Console
35. 35
Webmasters Tools Results
How can you use this
information?
å Increase Organic Reach
Look at Impressions, why aren’t they
being clicked (look at CTR)?
Optimize content or create landing
pages to address those search
queries.
å Optimize Landing Pages
What are your organic landing pages?
Are you collecting leads on these
pages?
36. 36
How to access
Reporting > Behavior > Experiments
“The Google Analytics
experiments framework
enables you to test
almost any change or
variation to a website or
app to see how it
performs in optimizing for
a specific goal.”
(source: Google.com)
Experiments
38. 38
MAKE IT ALL EASIER
e
WHY?
å Because you don’t need to reinvent the wheel.
å Because boss won’t understand half of this anyway…
39. 39
How to access
Reporting > Dashboards
“Google Analytics
Dashboards are simply
collections of widgets
that allow you to quickly
visualize your data. You
can have up to 20
dashboards with 12
widgets in each for each
view / property in your
Google Analytics account.
Each view / property
includes a default
dashboard to get you
started.”
(source: Kissmetrics.com)
Dashboards
40. 40
How to access
Admin > View > Share Assets > Import from Gallery
“This Solutions Gallery
contains in-product
solutions (such as
dashboards, custom
reports and segments) to
deepen your use of
Google Analytics,
accelerate your learning
curve and help you learn
more about your data
through the power of
Google Analytics.”
(source: Google.com)
Solutions Gallery
41. 41
How to access
www.google.com/analytics/partners/search/all
“Google Partners
Services & Technologies
are ready-to-use
applications that extend
Google Analytics in new
and exciting ways. This
includes solutions that
help analysts, marketers,
IT teams, and executives
get the most out of
Google Analytics and
complement
functionality.”
(source: Google.com)
Partner Services & Technologies
42. 42
Useful Websites
å Kissmetrics Blog: http://blog.kissmetrics.com
å LunaMetrics Blog: http://www.lunametrics.com/blog
å Occam’s Razor: http://www.kaushik.net
å Google Analytics Blog: http://analytics.blogspot.com
å My Blog: http://christineosazuwa.com/blog
43. 43
å Clean the Data with Filters, Segments & Bot Filtering
å Get Good Data with UTM Codes, Tracking Pixels, and Event Tracking
å Automate the Data Collection with Google Tag Manager
å Track Conversions with Goals
å Create Personas with Advertising Features
å Optimize the Site with Google Webmaster Tools and Experiments
å Make it All Easier with Dashboards, GA Partners & Blogs
RECAP
y