Useful slide on google analytics informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum. https://arevadigital.com/location/digital-marketing-course-in-trivandrum/

1. GOOGLE ANALYTICS

2. GOOGLE ANALYTICS
● INTRODUCTION
● FUNNELS
● GOAL CREATION
● PAGE INSIGHT
● TRAFFIC ANALYSIS

3. WHAT IS GOOGLE ANALYTICS
Google Analytics is a web analytics service offered by Google
that tracks and reports website traffic, currently as a platform
inside the Google Marketing Platform brand.
Its lets you measure your advertising ROI as well as track your
Flash, video, and social networking sites and applications.
Google Analytics is a free web analytics tool offered by
Google to help you analyze your website traffic.

4. Google Analytics used for?
Google Analytics is one of the most popular digital analytics
software. It is Google's free web analytics service that allows you
to analyze in-depth detail about the visitors on your website. It
provides valuable insights that can help you to shape the success
strategy of your business.

5. Google analytics account creation step
1. Admin.
2. In the ACCOUNT column, select + Create Account from the menu.
3. Click Web site or Mobile app.
4. Under Setting up ySign in to your Analytics Account.
5. Clickour Account: Enter an Account Name. ...
6. Under Setting up your property, enter the Website or App Name. ...
7. Select an Industry Category.
8. Select the Reporting Time Zone.
9. Under the Data Sharing Settings section, select the settings you want.

6. Sign in to your Analytics Account.
To create an account, click Start for free.
To sign in to your account, Click Sign in to Analytics.
Set up a property in your Analytics account. A property represents your
website or app, and is the collection point in Analytics for the data from
your site or app
Set up a reporting view in your property. Views let you create filtered
perspectives of your data; for example, all data except from your
company’s internal IP addresses, or all data associated with a specific
sales region.

7. FUNNEL
Funnel analysis lets you visualize the steps your users take to complete a
task and quickly see how well they are succeeding or failing at each step.
Funnel analysis is a method of understanding each step required to reach
a desired outcome on a website and how many people get through those
steps. ... An analytics funnel helps visualize a large number of users
entering the funnel and if that number of users perform the correct actions
to get to the end of the funnel.

8. CREATE A FUNNEL IN GOOGLE ANALYTICS
1. In Analytics, navigate to your app.
2. Click Funnels.
3. Click NEW FUNNEL.
4. Enter a name and description for the funnel.
5. Select the first two events you want to use as steps in the funnel.
6. Click ADD ANOTHER EVENT for each additional step, and select an
event.
7. Click CREATE.

9. FUNNEL USE.
In Google Analytics, a funnel is a navigation path (series of web pages)
which you expect your website users to follow, to achieve website goals.
You can then determine and eliminate bottlenecks in your
conversion/sales process in order to improve the website sales. You can
set up to 20 pages as funnel pages in GA.

10. GOAL
Use goals to measure how often users complete specific actions. Goals
measure how well your site or app fulfills your target objectives. A goal
represents a completed activity, called a conversion, that contributes to the
success of your business.Goals measure how well your site or app fulfills
your target objectives. A goal represents a completed activity, called a
conversion, that contributes to the success of your business. Examples of
goals include making a purchase , completing a game level , or submitting
a contact information form .

11. CREATE GOAL
1. Sign in to Google Analytics.
2. Click Admin, and navigate to the desired view.
3. In the VIEW column, click Goals.
4. Click + NEW GOAL or Import from Gallery to create a new goal, or click
an existing goal to edit its configuration.

12. PAGE INSIGHT
Analytics Intelligence is a set of features that uses machine learning and
conditions you configure to help you understand and act on your data.Analytics
Intelligence provides two types of insights:
Automated insights: Analytics Intelligence detects unusual changes or
emerging trends in your data and notifies you automatically, on the
Insights dashboard, within the Analytics platform.
Custom insights: You create conditions that detect changes in your data that
are important to you. When the conditions are triggered, you see the
insights on the Insights dashboard, and you can optionally receive email
alerts. You can create up to 50 custom insights per property.

13. TRAFFIC ANALYSIS
It's very easy to see the traffic sources of a specific page in your Google
Analytics account. To start, log into your Google Analytics account and
navigate to Behavior Site Content.
From there you can choose whether to view the traffic sources of all of
your website's pages, the landing pages, or the exit pages.
Digital marketing course in trivandrum

14. THANK YOU