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Metrics to Track Using Google Analytics for a SAAS company
- 1. Metrics to TrackUsing Google Analytics SIMI PAM DACHOMO
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- 3. BUSINESS FRAMEWORK PRINCIPLESAND METRICS CAC CHURN CLV CMRR & CASH & CLV CAC
- 4. ACQUISITION PRINCIPLE • Checklanding page effectiveness • Channel Tracking • Track bounce rate • Segment visitors that completed the website goal from bounced visitors • Remarket • CAC – paid conversions vs sessions by social network by goal completion, sessions per channel FACTORS
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- 7. • Funnel visualization •Track bounce rate • Custom goals • Funnel Creation
- 8. ACTIVATION PRINCIPLE • Trackconversion rate to paid customers • Track which page users are converting better • Track activity of user, in-app action. • Track channel through which customers transition to paid • Which source had the most conversions • Churn rate • Track most used feature/event tracking FACTORS
- 9. • Create eventgoals for plan button • Segmentation – activate customers • Custom goal events ANALYTIC TOOLS
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- 11. User ID, sessionunification
- 12. Add user IDto custom dimension
- 13. Measure churn ratethrough funnel
- 14. Cohort analysis usingsegments
- 15. REVENUE PRINCIPLES • CLV •CMRR • Cash • Track customer subscriptions and renewals FACTORS
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- 17. Event goals onpricing plans
- 18. Custom dimensions Custommetric
- 21. REFERRAL LINK PRINCIPLE •CAC • Customers your customer can bring • Tracking leads from customers FACTORS
- 22. • URL builder •Tracking with UTM (Urchin tracking module) codes ANALYTIC TOOLS
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