Jeremy Bentham developed Act Utilitarianism, which judges the morality of individual acts based on their consequences and ability to maximize happiness as calculated by his hedonic calculus. John Stuart Mill modified this approach with Rule Utilitarianism, which judges acts based on whether they conform to rules that maximize overall happiness if universally followed. A key difference is that Rule Utilitarianism prohibits acts like torture that maximize happiness in isolated cases but undermine the social rules required for general well-being.