This document compares the approaches of a hunter versus a farmer. A hunter actively seeks out new connections but may not focus on building relationships, while a farmer nurtures their existing network over time. The farmer's approach relies on caring for connections to generate referrals and grow a sustainable business year after year. The key is acting as a farmer by regularly engaging your network and giving referrals, as this allows your connections to know what types of opportunities you can provide and helps your overall network expand organically over the long run.

1. Hunter Vs Farmer!
Who Should We Be?
And Why!

2. Hunter Vs Farmer!
HUNTER VS FARMER
• Age old Debate in networking, sales
and business.
• Which is more important?

3. THE HUNTER
• Need your Equipment
(Gun)
• Well prepared
• Need to know where
the target is
• Go For the KILL: go
to where they are,
hunt them down.
• Get the Reward: do
whatever you want
with them. Skin and
eat them
What are
The Similarities ?
THE FARMER
• Farmer does something similar,
tools and equipment (food and
other tools needed)
• She keeps sheep and is so
loving to them
• Go For the KILL: No need to go
where they are (they can’t
escape).
• Get the Reward: When its time
to eat them, he slaughters them

4. Do You know
The Difference?

5. THE HUNTER
• Always constantly on
a lookout
• Opportunistic and
may not have time to
build relationships
• Its all about the sales
and commissions
• No Business, then go
out and hunt again.
What are
The Differences ?
THE FARMER
• Farmer believes that his or her
network is a great asset.
• Farmer natures his/her network
with care, constantly feeding the
sheep
• She knows she can rely on her
network if she gives the right
care to them (natures them).
• Leverages on her big network to
grow her business year on year

6. Hunter Vs Farmer!

7. 121 are the Secret to Making this work
Benefit to 121s
• Do more Dances
• Because the more dances you do, the
more people know what referrals you
look for.
• More dances u do the first thing goes
up is more referrals you can give.
• We build out network as Farmers.
• In 2012 he received 52 referrals, then
he proceed on to nature and build his
network.

9. “Before the problems
hit Your Foyer, call
Marcus your friendly
Lawyer”