This document provides an overview of an online SEO training course for newbies. The course uses asynchronous and synchronous learning modes. Asynchronous learning covers getting familiar with Google's algorithms and priorities through modules on SEO basics, Google's approach, and algorithm updates. Synchronous learning focuses on practical configuration of websites for search engines, including identifying buying keywords and organizing sites into searchable information silos (SILOs). The recap summarizes the two learning modes and key topics covered in each module.

1. Optimisation
(SEO)
For Newbies
Search Engine

2. Sync Learning
Configure
Your Website
For Google

3. RECAP
LO1: Getting into the
Mind of Google

4. SEO FOR NEWBIES
Asynchronous Learning – LO1: Getting into the Mind of Google
• LO1.1: What is SEO & The Search Engine Wars.
• LO1.2: What is the Google Love Google Concept
• LO1.3: Google Algorithms & Search Relevance
What Have You Learnt?

6. GOOGLE MADE ALGORITHM UPDATES
Google Panda
• FEB 2011
• On Page filter
to flag poor quality
content
• Mainly to handle
keyword stuffing and
sites with thin content.
• Outcome is to ensure
relevant results return
that have quality
content on sites.
Google Penguin
• APR 2012
• Off page penalty
to
flag sites with
spammy
links.
Google Pigeon
• JULY 2014
• Local search
update.
• Prominence of
local listings
based on
proximity & local
reference.
Google
Hummingbird
• SEPT 2013
• Conversational
Search.
• Understand user
search intentions
better.
• Understand
whole sentences
vs just individual
words.
Google RankBrain
• OCT 2015
• To better handle
never seen before
search queries.
• New Company or
New Property
Launch.
• Machine Learning
(AI) to better
understand user
search intent and
also sentiments.

7. Sync Learning
Configure
Your Website
For Google

8. SEO FOR NEWBIES
Synchronous Learning – LO2: Configure Your Website for Google
• LO2.1: What is Buying Keywords & How to Identify Them?
• LO2.2: Organising Your Site so that Google will Rank it, What is SILO?

9. What is a
Searchable
Business?
DEMO

10. HOW CAN WE
ACHIEVE THIS?
HOW DOES
GOOGLE LOOK AT
YOUR WEBSITE?

11. LO2.1
What are Buying Keywords
or Keywords with
Strong Buyer Intention

12. Keywords with
Strong Buyer Inten
KEYWORDS - NOT ALL KEYWORDS ARE MADE
EQUAL
• Which Keyword will your buyer search for?
Property Vs Apartment in Manhattan Vs 3
Room Apartment in Manhattan
• Which is a “Buying” Keyword – Keyword
with commercial search intent?
• Do not over-optimise keywords; main
reason should be readable and relevant to
website visitor.

13. WHAT ARE MY KEYWORDS?
Without referring to the keyword tool, ask yourself what do you think are your keywords of your niche or market?

14. LO2.2
Organising Your Site so that
Google will Notice You and
rank Your Website

15. WEBSITE SILO & NAVIGATION PLANNING
Tips: Plan & structure the Silos for your website
to help Google further understand:
 Niche or Market Relevancy: What your website is
about? How are pages organised? Does the content
talk about the niche or market in relevant manner?
 Keyword Relevancy: How are the pages optimised
at a keyword level? Do you include synonyms in the
page too?
 Topical Relevancy: Are information organised in a
systematic manner via Topics? This arrangement will
help Google understand that you are talking about
topics related to your niche or market.
 Contextual Relevancy: How the pages co-relate with
one another?

16. Recap
SEO ForNewbies

17. SEO FOR NEWBIES
2 Modes of Fully Online Learning
a) Asynchronous Learning via Google Classroom & Google Forms.
b) Synchronous Learning via Zoom.
c) Learner’s Community & Support via Padlet.
Asynchronous Learning – LO1: Getting into the Mind of Google
• LO1.1: What is SEO & The Search Engine Wars.
• LO1.2: What is the Google Love Google Concept
• LO1.3: Google Algorithms & Search Relevance
Synchronous Learning – LO2: Configure Your Website for Google
• LO2.1: What is Buying Keywords & How to Identify Them?
• LO2.2: Organising Your Site so that Google will Rank it, What is SILO?

18. Any Questions?
SEO ForNewbies