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Going Beyond Simple Social
The document discusses going beyond simple social tools to enable mainstream adoption of social software. It examines how humans are social through various lenses like culture, organizations, and tools. Social interactions involve relationships, reputation, conversation, groups, sharing, identity, and collaboration. Tools need to map to human social needs and provide comfort across people, tools, and content. Social software adoption progresses from personal use to mature social systems. The Cynefin framework and differing user perspectives are also covered. Mainly, tools must understand how the majority of users are social to drive broader implementation of social features in organizations.
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Going Beyond Simple Social
- 1. Going Beyond SimpleSocial Thomas Vander Wal DC IxDA :: Washington, DC :: 24 October 2012
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- 7. Email in orgtook 5+ years to get to ~99%
- 8. Social often focuseson edge cases, not mainstream
- 9. Understand how the remaining90% are social
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- 14. How humans aresocial
- 15. Cultural influences - orcross cultural
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- 17. Problems with the tools / service
- 18. Understanding Social Software for Mainstream Adoption
- 19. “I don’t wantto be the company idiot!”
- 20. Look to human socialinteractions
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- 22. Rethink how tools mapto human needs
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- 24. 3 Parts of Social Comfort • Social Comfort with People • Social Comfort with Tools • Social Comfort with Content
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- 26. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
- 27. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
- 28. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
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- 30. Pat Agile Scheduling P&L Food Benefits Connections
- 31. Differing Perspectives InfoCloud Solutions,Inc. - 2008
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- 34. Community, Groups, &Teams
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- 45. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
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- 48. Social Reticence ofa Click
- 49. “How broadly aremy activities shared”
- 50. “What do othersthink ‘this’ means”
- 51. What do thefeatures and functions of the tools/service do?
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- 53. Offer Approve Kudos Interest Hold On
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- 55. Run to thelight of complexity - Mike Kuinavsky
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