SlideShare a Scribd company logo
Delicious 
Design 
UXERS & VISUAL DESIGNERS COLLABORATING TOGETHER 
@design4context #userfocus2014 
PresentaPon is on Slideshare — 
Jennifer 
Chaffee 
jenniferc@designforcontext.com 
Rachel 
Sengers 
rachel@designforcontext.com 
www.designforcontext.com/publica>ons
INTERACTION DESIGN 
VISUAL DESIGN 
Two great tastes that taste even greater together! 
Jennifer 
Chaffee 
jenniferc@designforcontext.com 
Rachel 
Sengers 
rachel@designforcontext.com 
+ 
How do we get to the perfect blend?
@design4context 
Delicious Design User Focus 2014 
3 
WHO 
WE 
ARE 
Rachel 
Sengers 
Jennifer 
Chaffee
@design4context 
Delicious Design User Focus 2014 
4 
T-­‐SHAPED 
SKILLS
@design4context 
Delicious Design User Focus 2014 
5 
T-­‐SHAPED 
SKILLS
@design4context 
Delicious Design User Focus 2014 
6 
T-­‐SHAPED 
SKILLS
@design4context 
Delicious Design User Focus 2014 
7 
PREPARING 
TO 
COOK 
THE 
MEAL
@design4context 
Delicious Design User Focus 2014 
8 
PLANNING 
AND 
GATHERING 
Gather visual design criteria 
User & business analysis 
Know the project parameters 
Pa[ernize! 
What needs to be designed – prioriPzed list
@design4context 
Make 
it 
very 
obvious 
what 
the 
status 
is 
of 
each 
piece 
of 
content. 
It 
needs 
to 
be 
really 
clear 
if 
something 
is 
not 
live 
on 
the 
site 
yet. 
I’ll 
show 
you 
examples 
of 
all 
the 
status 
types. 
In 
usability 
tests, 
users 
did 
not 
understand 
that 
this 
icon 
meant 
this 
announcement 
also 
appears 
on 
their 
site’s 
home 
page. 
There’s 
a 
tool>p 
on 
hover, 
but 
it 
didn’t 
help. 
Can 
you 
think 
of 
a 
beTer 
solu>on? 
Delicious Design User Focus 2014 
9 
A 
SHARED 
UNDERSTANDING 
OF 
THE 
UX 
FLOW 
& 
WIREFRAMES 
Provide wireframes/sketches — with notes 
ConversaPons; talk it through together 
Convey hierarchy of what elements are most 
important 
Make the controls clear in the wireframes – 
their affordance and behavior 
Examples of realisPc content 
Explain where things need to be scalable
@design4context 
Delicious Design User Focus 2014 
10 
ROOM 
FOR 
CREATIVITY 
Point out known problem areas/challenges you’d 
like the visual designer to focus on 
Point out areas where you think extra design 
exploraPon needs to happen, and the must-­‐bes 
How much Pme/budget for exploring visual design
CREATING 
A 
PRODUCTIVE 
WORKING 
ARRANGEMENT 
@design4context 
Delicious Design User Focus 2014 
11 
Determine roles for the project 
Get to know each other’s temperaments
@design4context 
Delicious Design User Focus 2014 
12 
CREATIVE 
COLLABORATION 
ENVIRONMENT 
Explore 
Share ideas and 
resolve problems 
Look at work in progress 
Develop and review ideas
@design4context 
Delicious Design User Focus 2014 
13 
REVIEW 
AND 
REFINE 
Design opPons 
Design raPonale 
Brainstorm ideas
@design4context 
Delicious Design User Focus 2014 
14 
WIREFRAMES 
TO 
VISUAL 
DESIGN 
Make 
it 
very 
obvious 
what 
the 
status 
is 
of 
each 
piece 
of 
content. 
It 
needs 
to 
be 
really 
clear 
if 
something 
is 
not 
live 
on 
the 
site 
yet. 
I’ll 
show 
you 
examples 
of 
all 
the 
status 
types. 
In 
usability 
tests, 
users 
did 
not 
understand 
that 
this 
icon 
meant 
this 
announcement 
also 
appears 
on 
their 
site’s 
home 
page. 
There’s 
a 
tool>p 
on 
hover, 
but 
it 
didn’t 
help. 
Can 
you 
think 
of 
a 
beTer 
solu>on?
@design4context 
Delicious Design User Focus 2014 
15 
WIREFRAMES 
TO 
VISUAL 
DESIGN
@design4context 
Delicious Design User Focus 2014 
16 
Arrows 
eat 
up 
a 
lot 
of 
real 
estate 
and 
might 
be 
too 
disassociated 
from 
the 
content 
blocks. 
WIREFRAMES 
TO 
VISUAL 
DESIGN 
Try 
puUng 
icons 
next 
to 
each 
page 
in 
the 
sentence, 
instead 
of 
at 
the 
beginning 
of 
the 
sentence. 
Make 
status 
even 
more 
obvious 
in 
each 
content 
block. 
Consider 
coloring 
each 
content 
block 
(color 
denotes 
status)? 
Consider 
moving 
status 
to 
the 
TOP 
of 
the 
content 
block?
@design4context 
Delicious Design User Focus 2014 
17 
WIREFRAMES 
TO 
VISUAL 
DESIGN
@design4context 
Delicious Design User Focus 2014 
18 
COLLABORATION 
TIPS 
ConstrucPve feedback 
Provide raPonale 
Open to each other’s ideas 
Do a taste test
@design4context 
Delicious Design User Focus 2014 
19 
When combined, the 
result is much more 
delicious than the 
individual parts!
@design4context 
Delicious Design User Focus 2014 
20 
TASTY 
BITES 
TO 
TAKE 
AWAY… 
The 
synergy 
of 
combined 
ingredients 
Collabora>on 
space 
Building 
upon 
each 
other’s 
ideas 
Convey 
freedom 
to 
be 
crea>ve 
PaTernize! 
Shared 
understanding 
of 
the 
UX
FirstName 
LastName 
name@designforcontext.com 
FirstName 
LastName 
name@designforcontext.com 
Delicious 
Design 
UXERS 
& 
VISUAL 
DESIGNERS 
COLLABORATING 
TOGETHER 
User 
Focus 
• 
17 
October, 
2014 
@design4context 
#userfocus2014 
PresentaPon is on Slideshare — www.designforcontext.com/publicaPons 
Jennifer 
Chaffee 
jenniferc@designforcontext.com 
Rachel 
Sengers 
rachel@designforcontext.com 
Thank 
you!

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Delicious Design: The Intersection of User Experience Design and Visual Design

  • 1. Delicious Design UXERS & VISUAL DESIGNERS COLLABORATING TOGETHER @design4context #userfocus2014 PresentaPon is on Slideshare — Jennifer Chaffee jenniferc@designforcontext.com Rachel Sengers rachel@designforcontext.com www.designforcontext.com/publica>ons
  • 2. INTERACTION DESIGN VISUAL DESIGN Two great tastes that taste even greater together! Jennifer Chaffee jenniferc@designforcontext.com Rachel Sengers rachel@designforcontext.com + How do we get to the perfect blend?
  • 3. @design4context Delicious Design User Focus 2014 3 WHO WE ARE Rachel Sengers Jennifer Chaffee
  • 4. @design4context Delicious Design User Focus 2014 4 T-­‐SHAPED SKILLS
  • 5. @design4context Delicious Design User Focus 2014 5 T-­‐SHAPED SKILLS
  • 6. @design4context Delicious Design User Focus 2014 6 T-­‐SHAPED SKILLS
  • 7. @design4context Delicious Design User Focus 2014 7 PREPARING TO COOK THE MEAL
  • 8. @design4context Delicious Design User Focus 2014 8 PLANNING AND GATHERING Gather visual design criteria User & business analysis Know the project parameters Pa[ernize! What needs to be designed – prioriPzed list
  • 9. @design4context Make it very obvious what the status is of each piece of content. It needs to be really clear if something is not live on the site yet. I’ll show you examples of all the status types. In usability tests, users did not understand that this icon meant this announcement also appears on their site’s home page. There’s a tool>p on hover, but it didn’t help. Can you think of a beTer solu>on? Delicious Design User Focus 2014 9 A SHARED UNDERSTANDING OF THE UX FLOW & WIREFRAMES Provide wireframes/sketches — with notes ConversaPons; talk it through together Convey hierarchy of what elements are most important Make the controls clear in the wireframes – their affordance and behavior Examples of realisPc content Explain where things need to be scalable
  • 10. @design4context Delicious Design User Focus 2014 10 ROOM FOR CREATIVITY Point out known problem areas/challenges you’d like the visual designer to focus on Point out areas where you think extra design exploraPon needs to happen, and the must-­‐bes How much Pme/budget for exploring visual design
  • 11. CREATING A PRODUCTIVE WORKING ARRANGEMENT @design4context Delicious Design User Focus 2014 11 Determine roles for the project Get to know each other’s temperaments
  • 12. @design4context Delicious Design User Focus 2014 12 CREATIVE COLLABORATION ENVIRONMENT Explore Share ideas and resolve problems Look at work in progress Develop and review ideas
  • 13. @design4context Delicious Design User Focus 2014 13 REVIEW AND REFINE Design opPons Design raPonale Brainstorm ideas
  • 14. @design4context Delicious Design User Focus 2014 14 WIREFRAMES TO VISUAL DESIGN Make it very obvious what the status is of each piece of content. It needs to be really clear if something is not live on the site yet. I’ll show you examples of all the status types. In usability tests, users did not understand that this icon meant this announcement also appears on their site’s home page. There’s a tool>p on hover, but it didn’t help. Can you think of a beTer solu>on?
  • 15. @design4context Delicious Design User Focus 2014 15 WIREFRAMES TO VISUAL DESIGN
  • 16. @design4context Delicious Design User Focus 2014 16 Arrows eat up a lot of real estate and might be too disassociated from the content blocks. WIREFRAMES TO VISUAL DESIGN Try puUng icons next to each page in the sentence, instead of at the beginning of the sentence. Make status even more obvious in each content block. Consider coloring each content block (color denotes status)? Consider moving status to the TOP of the content block?
  • 17. @design4context Delicious Design User Focus 2014 17 WIREFRAMES TO VISUAL DESIGN
  • 18. @design4context Delicious Design User Focus 2014 18 COLLABORATION TIPS ConstrucPve feedback Provide raPonale Open to each other’s ideas Do a taste test
  • 19. @design4context Delicious Design User Focus 2014 19 When combined, the result is much more delicious than the individual parts!
  • 20. @design4context Delicious Design User Focus 2014 20 TASTY BITES TO TAKE AWAY… The synergy of combined ingredients Collabora>on space Building upon each other’s ideas Convey freedom to be crea>ve PaTernize! Shared understanding of the UX
  • 21. FirstName LastName name@designforcontext.com FirstName LastName name@designforcontext.com Delicious Design UXERS & VISUAL DESIGNERS COLLABORATING TOGETHER User Focus • 17 October, 2014 @design4context #userfocus2014 PresentaPon is on Slideshare — www.designforcontext.com/publicaPons Jennifer Chaffee jenniferc@designforcontext.com Rachel Sengers rachel@designforcontext.com Thank you!