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Social Springboard: Understanding the
       Elements of Digital Social
               Thomas Vander Wal
        Presented to: Webcom Montréal
      Montréal, Canada :: 12 November 2008
Understanding Human
  Communication
Signal Through
   the Noise
Social Tools
  Augment
Face-to-Face
Elements of
Social Software
Relationships
Reputation
                             Conversation



                               Groups



                               Sharing
         Identity                            Object

                             Collaboration



                               Actions

                Presence
Collaboration



            Groups



       Conversation



       Relationship



           Reputation            Build
                                 Order
            Sharing



            Actions



           Presence

Identity                Object
Spheres of Sociality
                                      Mob
                                      Collective
                                      Selective
                                      Personal




   InfoCloud Solutions, Inc. - 2008
Selective Groups
Formal Groups
Informal Groups
Prescribed Groups
Emergent Groups
Reality in the Numbers
Comfortable Walled
  Gardens with
 Permeable Walls
Selective to Collective

                                       Collective

                                       Selective




    InfoCloud Solutions, Inc. - 2008
Matrix of Perception
Differing Perspectives




InfoCloud Solutions, Inc. - 2008
Personal
Collective
Collaborative
Newbie
Service Owner
External Developer
Depth of Perception
Non-user
Non-contributing Collective User
Non-contributing Selective User
Light Contributing User
Heavy Contributing User
Depth of Perception


                                                              Non-contributing User                      Contributor

                                          Non-user
                                                     Collective                   Selective      Light                 Heavy




                          Personal




                         Collective
Faces of Perception




                        Collaborative




                           Newbie




                       Service/Owner




                      Outside Developer
Personal

   Collective



Collaborative
Tensions of Persona
Village versus...
City
Multiple Personae
Shadow Effect
Rough Reputation
    Systems
Improving Reputation
      Systems
Context
Turning on
Conceptual Models
Selling Derived Value
Merci
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
             InfoCloud Solutions, Inc. - 2008

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Social Springboard: Understanding the Elements of Digital Social