Social Springboard: Understanding the Elements of Digital Social

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The document discusses the elements of digital social interactions and relationships. It explores topics like understanding human communication through digital tools, the core elements of social software including identity, relationships, reputation, sharing, collaboration and more. It also examines different types of social groups, spheres of sociality ranging from personal to collective, and different perspectives including personal, collective, collaborative, newbie and more.

Technology Business

Social Springboard: Understanding the
Elements of Digital Social
Thomas Vander Wal
Presented to: Webcom Montréal
Montréal, Canada :: 12 November 2008

Relationships
Reputation
Conversation

Groups

Sharing
Identity Object

Collaboration

Actions

Presence

Collaboration

Groups

Conversation

Relationship

Reputation Build
Order
Sharing

Actions

Presence

Identity Object

Spheres of Sociality
Mob
Collective
Selective
Personal

InfoCloud Solutions, Inc. - 2008

Comfortable Walled
Gardens with
Permeable Walls

Selective to Collective

Collective

Selective

InfoCloud Solutions, Inc. - 2008

Differing Perspectives

InfoCloud Solutions, Inc. - 2008

Depth of Perception

Non-contributing User Contributor

Non-user
Collective Selective Light Heavy

Personal

Collective
Faces of Perception

Collaborative

Newbie

Service/Owner

Outside Developer

URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
InfoCloud Solutions, Inc. - 2008

Despite the wondrousness of Facebook and LinkediIn, these social networks and other tools like Wikipedia, YouTube and Twitter are pretty much a matter of course for us as individual users. But enterprises find themselves in a quandary, mostly because of access and security issues that using an open tool like these would entail. In the past few years, we've seen the rise of another category or layer of social media tools the emulate social media for consumers but are attempting to bridge the gap, addressing the concerns of the enterprise. Okay, so i'll be talking about Yammer, SharePoint, NewsGator, etc. The problem is that these are old as dirt! They are not nearly as advanced as what's out on the front lines now. how can I start interacting as effectively with my work colleagues as I can my friends on Facebook? When there is a layer of security, what can I do to ensure collaboration within the enterprise on work projects?

In the Swarm by Mike KentFrancesca Diana Radice

This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts). Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.

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Social Springboard: Understanding the Elements of Digital Social

1. Social Springboard: Understanding the Elements of Digital Social Thomas Vander Wal Presented to: Webcom Montréal Montréal, Canada :: 12 November 2008

2. Understanding Human Communication

3. Signal Through the Noise

4. Social Tools Augment Face-to-Face

5. Elements of Social Software

6. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence

7. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object

8. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2008

9. Selective Groups

10. Formal Groups

11. Informal Groups

12. Prescribed Groups

13. Emergent Groups

14. Reality in the Numbers

15. Comfortable Walled Gardens with Permeable Walls

16. Selective to Collective Collective Selective InfoCloud Solutions, Inc. - 2008

17. Matrix of Perception

18. Differing Perspectives InfoCloud Solutions, Inc. - 2008

19. Personal

20. Collective

21. Collaborative

22. Newbie

23. Service Owner

24. External Developer

25. Depth of Perception

26. Non-user

27. Non-contributing Collective User

28. Non-contributing Selective User

29. Light Contributing User

30. Heavy Contributing User

31. Depth of Perception Non-contributing User Contributor Non-user Collective Selective Light Heavy Personal Collective Faces of Perception Collaborative Newbie Service/Owner Outside Developer

32. Personal Collective Collaborative

33. Tensions of Persona

34. Village versus...

35. City

36. Multiple Personae

37. Shadow Effect

38. Rough Reputation Systems

39. Improving Reputation Systems

40. Context

41. Turning on Conceptual Models

42. Selling Derived Value

43. Merci