The customer journey has no boundaries, it flows between channels, devices and departments. * How is your marketing organization dealing with providing a seamless customer experiences across your entire company? * Are your sales and marketing forging a strong, collaborative alliance that enables them to work in harmony? * Do your marketing and commerce teams have the same vision of the right customer experience? Disruptive innovation is only achievable if you are findings the problems worth solving, and empowering yourself and your teams with the right problem solving tools. Nicholas keynote will explore how SAP has been harnessing the power of ‘Design Thinking’ reveals the linkages between “design” and disruptive products, services, and even business model innovation.