How can you delight your customers using insight from Big Data?
In this webinar, Bastian Finkel, Director of Strategy and Corporate Development at hybris software and Manuel Sevilla, VP and CTO Global BIM, Capgemini, looked at how Big Data applications, powered by SAP HANA, can fuel real-time retail.
Turning Customer Data into Marketing InsightsliveRES
Data and tech are changing the game. Learn how a restaurant booking system can deliver real insights into customer behaviour and preferences, and help you create smarter marketing activity.
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'SAP Customer Experience
The customer journey has no boundaries, it flows between channels, devices and departments.
* How is your marketing organization dealing with providing a seamless customer experiences across your entire company?
* Are your sales and marketing forging a strong, collaborative alliance that enables them to work in harmony?
* Do your marketing and commerce teams have the same vision of the right customer experience?
Disruptive innovation is only achievable if you are findings the problems worth solving, and empowering yourself and your teams with the right problem solving tools.
Nicholas keynote will explore how SAP has been harnessing the power of ‘Design Thinking’ reveals the linkages between “design” and disruptive products, services, and even business model innovation.
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
In part 2 of our Scaling series, we will talk about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.
Our AI-powered analytics solutions for retailers and marketers can influence your customers’ shopping lists and then provide recommendations along every inch of their shopping journey.
MEBIS 2017: Next Generation Banking AnalyticsMDS ap
Today's digital empowered customers are challenging the business world. They become increasing savvy in their search for the best offers; their expectations continue to rise; their choices are growing too. Effectively customers engagement based on Real-Time Insight is the new imperative for all banks today.
In this presentation, MDS ap demonstrates how the next generation marketing technology leverages real-time customer context to deliver the optimum customer experience.
Turning Customer Data into Marketing InsightsliveRES
Data and tech are changing the game. Learn how a restaurant booking system can deliver real insights into customer behaviour and preferences, and help you create smarter marketing activity.
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'SAP Customer Experience
The customer journey has no boundaries, it flows between channels, devices and departments.
* How is your marketing organization dealing with providing a seamless customer experiences across your entire company?
* Are your sales and marketing forging a strong, collaborative alliance that enables them to work in harmony?
* Do your marketing and commerce teams have the same vision of the right customer experience?
Disruptive innovation is only achievable if you are findings the problems worth solving, and empowering yourself and your teams with the right problem solving tools.
Nicholas keynote will explore how SAP has been harnessing the power of ‘Design Thinking’ reveals the linkages between “design” and disruptive products, services, and even business model innovation.
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
In part 2 of our Scaling series, we will talk about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.
Our AI-powered analytics solutions for retailers and marketers can influence your customers’ shopping lists and then provide recommendations along every inch of their shopping journey.
MEBIS 2017: Next Generation Banking AnalyticsMDS ap
Today's digital empowered customers are challenging the business world. They become increasing savvy in their search for the best offers; their expectations continue to rise; their choices are growing too. Effectively customers engagement based on Real-Time Insight is the new imperative for all banks today.
In this presentation, MDS ap demonstrates how the next generation marketing technology leverages real-time customer context to deliver the optimum customer experience.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
Demandbase + InsideView + DemandMatrix: Together, The Most Complete B2B Go-to...Demandbase
The best just got better! Demandbase has signed definitive agreements to acquire InsideView and DemandMatrix and created the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud for one unified place for your entire Go-to-Market organization to work in concert.
Demandbase One provides the most valuable data available for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
Join Gabe Rogol, CEO Demandbase, Umberto Milletti, CEO InsideView, and Meetul Shah, CEO DemandMatrix, on May 6th as they present:
How B2B go-to-market is evolving and the need for new solutions
The one-stop shop for all aspects of B2B data
Our deeper focus on sales intelligence
The most complete B2B Go-To-Market Suite
In this deck you will find best practices for marketing in the high tech industries. See how the NHL, Samsung, Nikon and more are using techniques such as contextual marketing and predictive analytics to be more relevant to their customers.
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?SAP Customer Experience
Live from Sales 3.0 Conference, the Sales and Marketing event of 2017! Johann Wrede, Global VP of Strategic Marketing at SAP Hybris uses The Matrix, Space Odyssey, The Jetson's, Star Trek and more to trace the lineage of how we live today in the future with Artificial Intelligence. Learn what it means for Sales and Marketing with SAP Hybris.
For more from SAP Hybris please visit us at: http://www.hybris.com
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
For my Product School Capstone Project, I applied the skills and frameworks I learned to create a product feature for a company of my choosing. Given my depth of experience in financial services and desired opportunities in software and technology, I selected Square, Inc. The company does so many things well - could I find an opportunity for improvement that had potential to positively impact Square’s business? I explored this question and walk through the development process here.
hybris SAP and IBM Retail Webinar presentation - How Brands Get Strongest ROI...Tero Angeria
There are many technological advances to reinvent retail and they can be surprisingly cost-efficient. From intelligent and engaging video content on in-store screens, to a customer journey crossing social and mobile touch points. All these innovations can help to merge online with offline and are adaptable to brands of any size and commerce maturity but the main question is: How do you benchmark your business and stay ahead of the competition?
In this live event we discussed the retail industry trends and IBM’s proposition for a strong ROI with hybris SAP Commerce.
AGENDA:
1. Retail Industry Trends
2. IBM’s proposition for retail using hybris SAP commerce
3. hybris Express
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
Digital Transformation in Retail - How Brands are Preparing for the HolidaysAppian
How retailers prepare for and handle the holiday shopping season is often a sign of what is to come in the industry. Retailers bring in huge revenues during the final quarter of the year as consumers rush out to purchase gifts for one another. As a result, the months spent preparing for the holiday shopping period are often indicative of the most important developments in the retail sector. This year is no exception. The National Retail Federation predicted that retail sales in November and December will total between $682 billion and $655.8 billion this year. These sales projections represent a year-over-year increase of between 3.6 percent and 4 percent.
With significant growth coming in this year’s holiday season, retailers are working hard to prepare for the high volume of sales and heated competition on its way. Let’s explore the themes coming out of the build-up to this year’s holidays and look at what they mean for the overarching evolution of the retail sector.
Learn more about digital transformation in retail > http://ap.pn/2C2M2or
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
Demandbase + InsideView + DemandMatrix: Together, The Most Complete B2B Go-to...Demandbase
The best just got better! Demandbase has signed definitive agreements to acquire InsideView and DemandMatrix and created the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud for one unified place for your entire Go-to-Market organization to work in concert.
Demandbase One provides the most valuable data available for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
Join Gabe Rogol, CEO Demandbase, Umberto Milletti, CEO InsideView, and Meetul Shah, CEO DemandMatrix, on May 6th as they present:
How B2B go-to-market is evolving and the need for new solutions
The one-stop shop for all aspects of B2B data
Our deeper focus on sales intelligence
The most complete B2B Go-To-Market Suite
In this deck you will find best practices for marketing in the high tech industries. See how the NHL, Samsung, Nikon and more are using techniques such as contextual marketing and predictive analytics to be more relevant to their customers.
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Keynote Lavacon 2016 - Content as a Strategic Asset Aaron Fulkerson
Several macro-trends in business and emerging technologies have turned content into a strategic asset for businesses. Disintermediation, new conversational user interfaces, internet of things, and the move to customer success are some of these trends.
For more information on trends, read: http://mndt.ch/selfservnow
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?SAP Customer Experience
Live from Sales 3.0 Conference, the Sales and Marketing event of 2017! Johann Wrede, Global VP of Strategic Marketing at SAP Hybris uses The Matrix, Space Odyssey, The Jetson's, Star Trek and more to trace the lineage of how we live today in the future with Artificial Intelligence. Learn what it means for Sales and Marketing with SAP Hybris.
For more from SAP Hybris please visit us at: http://www.hybris.com
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
For my Product School Capstone Project, I applied the skills and frameworks I learned to create a product feature for a company of my choosing. Given my depth of experience in financial services and desired opportunities in software and technology, I selected Square, Inc. The company does so many things well - could I find an opportunity for improvement that had potential to positively impact Square’s business? I explored this question and walk through the development process here.
hybris SAP and IBM Retail Webinar presentation - How Brands Get Strongest ROI...Tero Angeria
There are many technological advances to reinvent retail and they can be surprisingly cost-efficient. From intelligent and engaging video content on in-store screens, to a customer journey crossing social and mobile touch points. All these innovations can help to merge online with offline and are adaptable to brands of any size and commerce maturity but the main question is: How do you benchmark your business and stay ahead of the competition?
In this live event we discussed the retail industry trends and IBM’s proposition for a strong ROI with hybris SAP Commerce.
AGENDA:
1. Retail Industry Trends
2. IBM’s proposition for retail using hybris SAP commerce
3. hybris Express
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
Digital Transformation in Retail - How Brands are Preparing for the HolidaysAppian
How retailers prepare for and handle the holiday shopping season is often a sign of what is to come in the industry. Retailers bring in huge revenues during the final quarter of the year as consumers rush out to purchase gifts for one another. As a result, the months spent preparing for the holiday shopping period are often indicative of the most important developments in the retail sector. This year is no exception. The National Retail Federation predicted that retail sales in November and December will total between $682 billion and $655.8 billion this year. These sales projections represent a year-over-year increase of between 3.6 percent and 4 percent.
With significant growth coming in this year’s holiday season, retailers are working hard to prepare for the high volume of sales and heated competition on its way. Let’s explore the themes coming out of the build-up to this year’s holidays and look at what they mean for the overarching evolution of the retail sector.
Learn more about digital transformation in retail > http://ap.pn/2C2M2or
Drive More Sales with Digital Customer ExperienceSAP Ariba
Customer experience is the new battleground in the digital economy. To win, B2B sellers must deliver B2C-like digital buying experiences for their customers. Join this session to hear how SAP customers are using SAP Hybris Commerce Cloud and Ariba Network to kick-start their digital transformations and drive more sales.
SAP Presentation to Northeastern University Digital Marketing Fall 2016Fred Isbell
SAP session by Fred Isbell, Senior Director, SAP Digital Business Services Marketing presented October 2016 at the Northeastern University Digital Marketing class
Psfkfutureofretail2017slideshare 161108174615Dieste Inc.
Inspiring by the 10 strategies of transforming a business into a costumers-first organization, PSFK partnered up with agencies around the world to bring the future of retail into reality. Enjoy it!
The Future of Retail 2017 report highlights the ten steps retailers and brands must take to improve operations and create a customer-first organization that can meet and exceed the expectations of shoppers, day-in and day-out. The 7th edition of PSFK’s annual report provides an in-depth analysis of the retail landscape with actionable strategies for effective retail planning that can transform an organization for both customers and shareholders.
Featured in the 60+ page report, readers will find:
–A roadmap of 6 key tenants for customer-first business transformation
–8 major shifts defining the new retail landscape
–10 steps to building a customer-first business
–Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Rent The Runway, Marriott and Cisco
–Actionable insights to guide investment and operation of in-store technologies
–60+ examples of retail innovation from brands such as Uniqlo, Macy’s, Whole Foods Market, Target, Patagonia and more
–Key takeaways and actionable strategies for employee training, retail technology implementation and responsive supply chain management
–Key insights and statistical support from industry leaders
–Transformative retail scenarios defining the future of top brands created from leading agencies, including Carrot Creative, Dieste, JWT Atlanta and yourstudio
Understanding and winning your customers in the big data era ( retail industry)Kim Ming Teh
Section 1: Understand & winning your customer in big data era
1) The age of customer & Key trends in retail
2) Big data analytic and use case
Section 2: Interactive Case study
Offline vs Online Retail & Omni-Channel Future
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
Predicting the future of b2b marketing with NexusCyance
How predictive analytics is transforming b2b marketing by squeezing the value from customer data and driving effective marketing targeting and campaign strategies.
Big Data, the application of a new breed of analytical tools to the vast caches of data being produced by computers and other forms of technology, is on the brink of becoming a household word – thanks to new books, conferences.
Today we are beyond the point where big data is in the prototype stage. We are entering an era where automation, integration and end-to-end solutions need to be built rapidly to facilitate disruption. Companies need to architect a
platform for Big Data (and traditional data) analytics
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
In our hyperconnected world, sales organizations must be able to rapidly innovate, harness exploding data volumes and serve the segment of one. To adapt to today’s realities, sales organizations are leveraging intelligent applications to enable better decision-making, automate enablement processes, engage customers and generate more revenue. Intelligent or machine learning applications can significantly reduce business process time and cost, enabling capabilities such as real-time coaching, dynamic learning content generation and prescriptive learning. According to Gartner, by 2018, over 50 percent of large organizations globally will compete using advanced analytics and proprietary algorithms. Gain an SAP insider’s perspective into the key business benefits and challenges of intelligent applications, examples of intelligent applications in development, and key strategies to ensure implementation success. Leave the session with strategies you can immediately implement to accelerate your digital sales transformation.
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
Similar to Big Data, Big Thinking: Delight Your Customers (20)
Future-Proof Your Business Processes by Automating SAP S/4HANA processes with...SAP Technology
Automating repetitive manual business processes enables your employees to focus on key business priorities, reduce manual errors, and improve customer satisfaction. Learn how SAP Intelligent Robotic Process Automation helps you automate SAP S/4HANA business processes with pre-built bots and comprehensive development toolset.
7 Top Reasons to Automate Processes with SAP Intelligent Robotic Processes Au...SAP Technology
SAP Intelligent Robotic Processes Automation (RPA) is designed to automate SAP S/4HANA processes and comes with prebuilt bots to accelerate automation. Enable employees to focus on higher priority tasks, reduce manual errors, and increase customer satisfaction by automating repetitive manual SAP S/4HANA process steps using SAP Intelligent RPA.
Extend SAP S/4HANA to deliver real-time intelligent processesSAP Technology
Accelerate your journey towards an intelligent enterprise. Extend SAP S/4HANA with SAP’s business technology platform to make data from all sources available to business applications and analytics, deliver real-time insights to act quickly, augment intelligence, and enable breakthrough innovations.
Process optimization and automation for SAP S/4HANA with SAP’s Business Techn...SAP Technology
As you move to SAP S/4HANA, take this opportunity to optimize and automate your business processes to become an intelligent enterprise. With SAP’s business technology platform, you can understand your processes, integrate SAP and non-SAP apps with S/4HANA and help your knowledge works focus on higher-value tasks by automating repetitive manual tasks.
Accelerate your journey to SAP S/4HANA with SAP’s Business Technology PlatformSAP Technology
Best run companies are already benefiting from SAP S/4HANA. Move to SAP S/4HANA quickly with confidence. SAP EIM and SAP Cloud Platform capabilities help you migrate data, curate, and govern master data, archive unused data, move custom code. With performance, functional, and security test tools, customers can move to SAP S/4HANA with confidence.
Accelerate Your Move to an Intelligent Enterprise with SAP Cloud Platform and...SAP Technology
Manage rapidly evolving business processes with greater ease. Minimize complex, time-consuming updates. Reduce high maintenance costs. Discover how enterprise IT teams are conquering the challenges of migrating from legacy ERP systems and innovating faster with SAP Cloud Platform and SAP S/4HANA.
Transform your business with intelligent insights and SAP S/4HANASAP Technology
Extend SAP S/4HANA with SAP’s Business Technology Platform to enable digital transformation through data-driven intelligence and process innovation. Learn how SAP’s Business Technology Platform delivers unprecedented opportunities for business process innovation.
SAP Cloud Platform for SAP S/4HANA: Accelerate your move to an Intelligent En...SAP Technology
Keep SAP S/4HANA clean to deliver a stable digital core and accelerate innovations. Leverage SAP Cloud Platform for SAP S/4HANA integration with SAP and non-SAP applications, side-by-side extensions, and innovations so that you can accelerate your move to SAP S/4HANA, deliver a stable S/4HANA system, and offer an agile development.
Innovate collaborative applications with SAP Jam Collaboration & SAP Cloud Pl...SAP Technology
Learn how SAP Jam Collaboration together with SAP Cloud Platform helps you to transform your existing applications by enabling collaboration inside applications and allows you to innovate next-generation collaborative applications. SAP Jam Collaboration also simplifies application development by providing a single platform to brainstorm, collaborate, share documents and track progress and streamline application roll-out and support by providing a place to share training material and self-service support forums. With SAP Jam Collaboration, you can also build a modern intranet with collaboration capabilities which is easy to update and accessible from mobile and outside corporate network. You can simplify IT landscape by consolidating software solutions such as document storage systems, blogging platform, wikis, collaboration platform and real-time messaging tools using SAP Jam Collaboration.
This presentation talks about how SAP S/4HANA can empower finance to strategically guide your business evolution via instant insights, intuitive user experience, and a flexible non-disruptive platform.
Five Reasons To Skip SAP Suite on HANA and Go Directly to SAP S/4HANASAP Technology
Don’t burn extra resources. Read on to discover five reasons to fly direct to SAP S/4HANA instead of adding a layover at SAP Suite on Hana (SoH) on the way.
SAP Helps Reduce Silos Between Business and Spatial DataSAP Technology
Discover how spatial solutions from SAP can help your business leverage geographic and spatial data to deliver location intelligence, increase insight, and improve efficiency. Solutions include SAP HANA, SAP BusinessObjects Analytics, SAP Geographical Enablement Framework, SAP GEO.e, Galigeo.
This presentation is a supplement to the "Why SAP HANA?" video on Youtube. Download and follow along to the video. An added bonus to this presentation is an Appendix and Presentation Notes slides.
Video Link: https://www.youtube.com/watch?v=VCEr9Y8ZrVQ
Spotlight on Financial Services with Calypso and SAP ASESAP Technology
Capital markets solutions from Calypso and SAP ASE can help your organization reduce the total number of systems in use, simplify business architecture, streamline processes, and improve efficiency – all while reducing total cost of ownership.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
1. Big Data, Big Thinking:
Delight your customers
How can you delight your customers using insight from Big Data?
In this webinar, Bastian Finkel, Director of Strategy and Corporate Development at hybris
software and Manuel Sevilla, VP and CTO Global BIM, Capgemini, looked at how Big Data
applications, powered by SAP HANA, can fuel real-time retail.
SAP Big Data, Big Thinking webinar series
2. Big Data in 2014 –
what’s changed?
Variety now means all
data – structured and
unstructured – not just
that generated within
your business but also by
customers and partners,
plus bought-in data and
the Internet of Things.
In memory technology enables agile business by
vastly accelerating the analysis of massive amounts
of customer data: applications typically run anywhere
from 100x to 1000x faster on SAP HANA.
A business intelligence
report that took 2 minutes
now runs in 1 second.
to x
A job that took 48 hours to
process can be completed
in 3 minutes.
Hadoop is low cost, rapidly evolving, sustainable and growing in popularity,
as more and more vendors are linking their solutions with Hadoop.
But can Hadoop alone solve your needs on massive amounts of data
generated by your customers?
SAP Big Data, Big Thinking webinar series
2
3. Use case: fashion retail
SAP Big Data, Big Thinking webinar series
A premium fashion retailer with a focus on digitization has
had to adapt from 2 seasons a year to 13 to meet rising
customer expectations – with a huge logistical impact.
The retailer has
simplified its
infrastructure
on SAP HANA,
hosted in SAP’s
HANA Enterprise
Cloud.
This makes it quicker to
analyze structured and
unstructured data to
develop ‘propensity to
buy’ models and gain first
mover advantage, with
a positive impact on the
bottom line.
What’s more, the retailer is
using Big Data to develop
new ways of engaging with
customers to increase...
...while reducing its
infrastructure costs.
loyalty wallet share revenue
33
4. SAP’s approach to
customer engagement
SAP Big Data, Big Thinking webinar series
Our mission: To provide the world’s
leading omni-channel commerce
and customer engagement solution.
– Every touch point.
– Every channel.
– Global.
– Flexible.
Delivering a total customer
experience is about engaging
non-linearly across touch points
in a relevant, contextual way.
That means transforming
isolated business processes
and customer interactions by
getting data out of silos and
unifying it in SAP HANA.
Customer engagement involves a
continuous cycle of listening to
both explicit data and contextual
signals, such as “likes”, to be able
to provide the right offer in the
right place at the right time.
4
5. Data is in different sources – on-premise
and in the cloud, SAP and non-SAP.
Marketers can’t write SQL, so the user interface
of any solution needs to be simple and engaging
Data has different characteristics –
structured and unstructured, current
and historic
Lack of insight needs to be addressed with the
right tools: visualization, exploration, predictive
analytics and simulations
Challenges to
customer intimacy
SAP Big Data, Big Thinking webinar series
1 3
2 4
5
6. Marketing Optimization
to act with speed and accuracy
and optimize the marketing
mix across all channels.
Customer Engagement
Management
to connect with target audiences
throughout the customer journey
to create relevant experiences on
a massive scale.
Big Data insights
to centrally source data across all
channels to unify the customer
view and drive insights to actions
at all levels.
Three pillars of an enterprise
marketing platform to create
customer intimacy
SAP Big Data, Big Thinking webinar series
6
7. • Customer value intelligence – grow your most valuable customers by segmenting
and prioritizing customers based on their current and potential value
• Audience discovery and targeting – market to the right people by optimizing
target groups for omni-channel campaigns with predictive analytics, visualization
and exploration tools
• Social contact intelligence – follow conversations in real-time, understand
affinities, track and score interactions and follow leads from anonymous contacts
to buying customers
A high-performance
application, purpose-built
for SAP HANA, to support
strategic, tactical and
one-to-one experience
marketing with live insight.
SAP Customer
Engagement Intelligence
7
8. Capgemini Extreme Applications for Retail powered by SAP HANA allow
retailers to track and manage more data than ever in a shorter window,
and act when it matters most.
Pre-built and ready-to-use
retail apps
Market Basket Analysis provides
relevant real-time recommendations
for cross-sell, upsell and bundling
Next Best Action enables more
intelligent interactions with
customers
Markdown Management
helps to optimize sales and
promotions strategies
8
9. Customer engagement based on Big Data can help you sell more and spend less:
Better understand
customer behaviour
by visualizing data assets
Champion the delivery
of a personalized consumer
experience across channels
Improve ROI of
campaigns by targeting
the right audience
Provide real-time reporting
on campaign results for guided
and consistent execution
Translating data
into dollars
Join us
Participate in this webinar
series to understand how you
can get started with Big Data.
Join our expert speakers
as they share their insights
and guide you through
real-world Big Data examples.
For detailed information
about the Big Data,
Big Thinking webinars
and to register, go to
bit.ly/BigDataBigThinking
Best in class companies show 31% year-on-year revenue growth,
compared with 5% for average companies and -10% for laggards.
Aberdeen Group, Big Data for Marketing: Targeting Success, 2014
9