Join Tobias Kahmann to learn how GEA, one of the largest suppliers of process technology across a wide range of industries, leveraged SAP Hybris Cloud for Customer and SAP Hybris Marketing to transform its customer engagement approach to achieve global harmonization of its processes. Learn more: https://www.hybris.com/marketing
Join Mindray Medical International Co., a leading global developer, manufacturer, and supplier of medical devices to hear how they use SAP Hybris Cloud for Customer to deliver on their mission of making high-quality medical products more accessible and affordable around the world. With an integration with SAP ERP, Mindray had implemented SAP Hybris Cloud for Customer to get real-time insight of customer demand, generating business leads and opportunities, driving data-driven decision-making. https://www.hybris.com
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Discover how to achieve faster time to higher value with a template-based implementation approach. Learn how this new methodology uses SAP’s best practices to implement SAP Hybris solutions reliably and reach predictable and fast business go-lives. https://www.hybris.com/
Unleash Your B2X Potential with Flieger Plug & Play Based on SAP Hybris Solut...SAP Customer Experience
See how setting up individual B2X stores for your distributors and partners could help amplify your business and increase revenue. Learn how to implement effective B2X stores quickly, maximizing your returns. Your marketplace starts here. https://www.hybris.com
Like many organizations, Spark New Zealand realizes it needs to evolve to meet new customer expectations. Hear how Spark undertook that journey to digitally transform its business processes using SAP Hybris Commerce as well as other SAP Hybris solutions with help from SAP and partners. Learn what the team at Spark has achieved, how they have managed changes, and developed their playbook for success. Benefit from Spark’s experiences to jump-start or refine your digital transformation journey. Learn more: https://www.hybris.com/commerce
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Lisa Hornschemeier, SAP Commerce Leader at Microsoft, talks about how Microsoft is using SAP Hybris Billing as part of their order-to-cash commerce systems. https://www.hybris.com/commerce
Paul Bot, Project Director Strategic Change at PostNL – one of Europe’s leading postal and parcel distributers – discusses the challenges and opportunities of digitalization and business transformation, including the importance of simplifying and standardizing processes while remaining focused on the overall user experience as the key to continued growth. https://www.hybris.com/billing
Join Mindray Medical International Co., a leading global developer, manufacturer, and supplier of medical devices to hear how they use SAP Hybris Cloud for Customer to deliver on their mission of making high-quality medical products more accessible and affordable around the world. With an integration with SAP ERP, Mindray had implemented SAP Hybris Cloud for Customer to get real-time insight of customer demand, generating business leads and opportunities, driving data-driven decision-making. https://www.hybris.com
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Discover how to achieve faster time to higher value with a template-based implementation approach. Learn how this new methodology uses SAP’s best practices to implement SAP Hybris solutions reliably and reach predictable and fast business go-lives. https://www.hybris.com/
Unleash Your B2X Potential with Flieger Plug & Play Based on SAP Hybris Solut...SAP Customer Experience
See how setting up individual B2X stores for your distributors and partners could help amplify your business and increase revenue. Learn how to implement effective B2X stores quickly, maximizing your returns. Your marketplace starts here. https://www.hybris.com
Like many organizations, Spark New Zealand realizes it needs to evolve to meet new customer expectations. Hear how Spark undertook that journey to digitally transform its business processes using SAP Hybris Commerce as well as other SAP Hybris solutions with help from SAP and partners. Learn what the team at Spark has achieved, how they have managed changes, and developed their playbook for success. Benefit from Spark’s experiences to jump-start or refine your digital transformation journey. Learn more: https://www.hybris.com/commerce
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Lisa Hornschemeier, SAP Commerce Leader at Microsoft, talks about how Microsoft is using SAP Hybris Billing as part of their order-to-cash commerce systems. https://www.hybris.com/commerce
Paul Bot, Project Director Strategic Change at PostNL – one of Europe’s leading postal and parcel distributers – discusses the challenges and opportunities of digitalization and business transformation, including the importance of simplifying and standardizing processes while remaining focused on the overall user experience as the key to continued growth. https://www.hybris.com/billing
Empower Store Associates with Mobile Apps to Reinvent the In-Store ExperienceSAP Customer Experience
Empower store associates with the right mobile tools. Retailers’ biggest competitive advantage is often the experience they create in their physical stores. In this session, Tulip Retail will describe mobile in-store solutions that improve service, drive sales, build customer relationships, and revolutionize shopping. Turn workers into experts and brand ambassadors, improve productivity and drive increased ROI. For more info, visit: https://www.hybris.com/en/solutions/industries/retail
Businesses always had to adopt to stay relevant. At Celonis, we believe that the next big change will be using big data analytics to create Magic Moments for your customers. Learn in this session how you can leverage the 360° customer view in the back- and front office to improve your customers’ journey. https://www.hybris.com/
Dive into the What, Why and How of creating a true omnichannel Telco journey, presented by Telekom Austria Group. See how bringing data-driven, flexible offers to your customers at the right moment, on the right channel can help increase loyalty and open upselling opportunities. They'll discuss how they were able to navigate the unique challenges Telco companies face on their omnichannel journey, as they've worked toward becoming a natively digital service provider. For more, please visit us at: https://www.hybris.com/en/solutions/industries/telecommunications
Integrating with the SAP Hybris Architecture: From Reference to Real WorldSAP Customer Experience
Learn how SAP Hybris solutions are integrated and the business processes they support. In this deep-dive, we'll review real-world examples and cases that call for alternative integration decisions.
Go direct to consumer: How Trek brings bikes and gear directly to its B2C cus...SAP Customer Experience
Hear firsthand how consumer good company Trek Bicycle Corporation, the Premier bike brand, launched a centralized commerce shop giving customers direct access to their bikes and gear online. https://www.hybris.com/commerce
Future of SAP Hybris Cloud for Customer Machine Learning and AutomationSAP Customer Experience
Gain insight on how emerging technologies shape the SAP Hybris Cloud for Customer product strategy and roadmap and explore innovations of the solution made possible by SAP Leonardo Machine Learning capabilities. This deck also shines the spotlight on customers as they share how SAP automates and simplifies day-to-day sales and service processes to make their businesses run simple and engage customers.
For more, please see: https://hybris.com/en/products/digital-portfolio
Discuss how a company tapped into the SAP Hybris Customer Attribution solution for insights on how various digital advertising tactics are influencing their customers’ path to purchase. The company looked at intelligent technologies to manage an increasingly fragmented and complex digital media landscape. Consider how the game theory approach in the solution provides a dynamic view into the program beyond traditional measurement method. For more information, visit us at https://www.hybris.com/
Atlas Copco committed to sustainability productivity using SAP Hybris Sales C...SAP Customer Experience
In Atlas Copco group, growth is our Oxygen and innovation is our DNA. SAP Hybris Sales Cloud, enables us to transform to the digital world. With our global program, we managed to rapidly rollout worldwide and to ensure good adoption of “best in class” marketing and sales processes (B2B business). For more information, visit us at: https://www.hybris.com/sales
Have you considered General Data Protection Regulation (GDPR) compliance? Do you have a plan in place to achieve it before the May deadline? GDPR is a key consideration for those trading in Europe, and the new legislation means you need to have an answer. Find out how the SAP Hybris Commerce solution can help you meet GDPR compliance requirements.
Discover how the SAP Hybris Cloud for Customer solution helped improve Motul's worldwide sales force through automation, with effective ERP integration, increased mobility, and offline usage capabilities. This cloud CRM portfolio brings sales, customer service, and social CRM together to help form powerful connections that can help drive customer engagement across multiple channels. Examine how Motul uses rich predictive insight, flawless execution, and contextual customer experience. For more information, visit us at: ttps://www.hybris.com/
Discern which aspects of your SAP Hybris Marketing project will make the biggest impact on its success so you can better mitigate the risks. Review this deck to learn about the key aspects that can lead to a successful project.
For more about SAP Hybris Marketing visit us at: https://hybris.com/en/products/marketing
The Perfect Store Execution (Picture of Success) allows manufacturers of consumer goods to deliver the right product, in stock, at the right time, with flawless store visit execution.
For more from SAP Hybris, please visit us at: https://www.hybris.com/en/
Achieve Digital Transformation with SAP Hybris Commerce Travel AcceleratorSAP Customer Experience
Discover how your travel organization can digitally transform and meet the needs of the connected traveler using the SAP Hybris Commerce Travel Accelerator.
Philips Lighting is changing from a mostly product oriented company into a Systems & Service company. SAP Hybris Service Cloud is supporting us in our business strategy, not only delivering innovative and excellent products, connecting manage our lighting systems, but also adding more value & service towards our customers. Join Jos Schrijen to hear how Phillips, innovator in healthcare, consumer lifestyle, and lighting products, successfully leverages multiple SAP Hybris solutions. Learn more: https://www.hybris.com/service
In an increasingly challenging digital economy landscape, and with data breaches making the headlines recently, we explore how customer identity management is critical and where it sits - for businesses striving to deliver great customer experiences. The panel discussion comes complete with real-life examples and success stories, statistics, and a peek into the future with AI and much more.
For more info, visit: https://www.hybris.com/en/products/gigya
Hub16: Managing two distinctive workforce plans to drive growthAnaplan
ServiceSource transformed its workforce planning, financial planning, and budgeting with the right enterprise solution. Discover what ROI and operational efficiencies ServiceSource achieved via its Anaplan deployment to help turn around its business, and gain insights that you can apply in your organization.
Explore how SAP successfully runs business and simplifies the enterprise with SAP Hybris solutions.
For more about SAP Hybris Solutions, please visit us at: https://hybris.com/en/products
Learn how to effectively address aftermarket opportunities in the manufacturing industry. This session will discuss how SAP Hybris solutions can transform how you offer and deliver parts, components, accessories, and services in the aftermarket space for the best value.
Learn more about SAP Hybris here: https://hybris.com/en/solutions/industries/high-tech
Empower Store Associates with Mobile Apps to Reinvent the In-Store ExperienceSAP Customer Experience
Empower store associates with the right mobile tools. Retailers’ biggest competitive advantage is often the experience they create in their physical stores. In this session, Tulip Retail will describe mobile in-store solutions that improve service, drive sales, build customer relationships, and revolutionize shopping. Turn workers into experts and brand ambassadors, improve productivity and drive increased ROI. For more info, visit: https://www.hybris.com/en/solutions/industries/retail
Businesses always had to adopt to stay relevant. At Celonis, we believe that the next big change will be using big data analytics to create Magic Moments for your customers. Learn in this session how you can leverage the 360° customer view in the back- and front office to improve your customers’ journey. https://www.hybris.com/
Dive into the What, Why and How of creating a true omnichannel Telco journey, presented by Telekom Austria Group. See how bringing data-driven, flexible offers to your customers at the right moment, on the right channel can help increase loyalty and open upselling opportunities. They'll discuss how they were able to navigate the unique challenges Telco companies face on their omnichannel journey, as they've worked toward becoming a natively digital service provider. For more, please visit us at: https://www.hybris.com/en/solutions/industries/telecommunications
Integrating with the SAP Hybris Architecture: From Reference to Real WorldSAP Customer Experience
Learn how SAP Hybris solutions are integrated and the business processes they support. In this deep-dive, we'll review real-world examples and cases that call for alternative integration decisions.
Go direct to consumer: How Trek brings bikes and gear directly to its B2C cus...SAP Customer Experience
Hear firsthand how consumer good company Trek Bicycle Corporation, the Premier bike brand, launched a centralized commerce shop giving customers direct access to their bikes and gear online. https://www.hybris.com/commerce
Future of SAP Hybris Cloud for Customer Machine Learning and AutomationSAP Customer Experience
Gain insight on how emerging technologies shape the SAP Hybris Cloud for Customer product strategy and roadmap and explore innovations of the solution made possible by SAP Leonardo Machine Learning capabilities. This deck also shines the spotlight on customers as they share how SAP automates and simplifies day-to-day sales and service processes to make their businesses run simple and engage customers.
For more, please see: https://hybris.com/en/products/digital-portfolio
Discuss how a company tapped into the SAP Hybris Customer Attribution solution for insights on how various digital advertising tactics are influencing their customers’ path to purchase. The company looked at intelligent technologies to manage an increasingly fragmented and complex digital media landscape. Consider how the game theory approach in the solution provides a dynamic view into the program beyond traditional measurement method. For more information, visit us at https://www.hybris.com/
Atlas Copco committed to sustainability productivity using SAP Hybris Sales C...SAP Customer Experience
In Atlas Copco group, growth is our Oxygen and innovation is our DNA. SAP Hybris Sales Cloud, enables us to transform to the digital world. With our global program, we managed to rapidly rollout worldwide and to ensure good adoption of “best in class” marketing and sales processes (B2B business). For more information, visit us at: https://www.hybris.com/sales
Have you considered General Data Protection Regulation (GDPR) compliance? Do you have a plan in place to achieve it before the May deadline? GDPR is a key consideration for those trading in Europe, and the new legislation means you need to have an answer. Find out how the SAP Hybris Commerce solution can help you meet GDPR compliance requirements.
Discover how the SAP Hybris Cloud for Customer solution helped improve Motul's worldwide sales force through automation, with effective ERP integration, increased mobility, and offline usage capabilities. This cloud CRM portfolio brings sales, customer service, and social CRM together to help form powerful connections that can help drive customer engagement across multiple channels. Examine how Motul uses rich predictive insight, flawless execution, and contextual customer experience. For more information, visit us at: ttps://www.hybris.com/
Discern which aspects of your SAP Hybris Marketing project will make the biggest impact on its success so you can better mitigate the risks. Review this deck to learn about the key aspects that can lead to a successful project.
For more about SAP Hybris Marketing visit us at: https://hybris.com/en/products/marketing
The Perfect Store Execution (Picture of Success) allows manufacturers of consumer goods to deliver the right product, in stock, at the right time, with flawless store visit execution.
For more from SAP Hybris, please visit us at: https://www.hybris.com/en/
Achieve Digital Transformation with SAP Hybris Commerce Travel AcceleratorSAP Customer Experience
Discover how your travel organization can digitally transform and meet the needs of the connected traveler using the SAP Hybris Commerce Travel Accelerator.
Philips Lighting is changing from a mostly product oriented company into a Systems & Service company. SAP Hybris Service Cloud is supporting us in our business strategy, not only delivering innovative and excellent products, connecting manage our lighting systems, but also adding more value & service towards our customers. Join Jos Schrijen to hear how Phillips, innovator in healthcare, consumer lifestyle, and lighting products, successfully leverages multiple SAP Hybris solutions. Learn more: https://www.hybris.com/service
In an increasingly challenging digital economy landscape, and with data breaches making the headlines recently, we explore how customer identity management is critical and where it sits - for businesses striving to deliver great customer experiences. The panel discussion comes complete with real-life examples and success stories, statistics, and a peek into the future with AI and much more.
For more info, visit: https://www.hybris.com/en/products/gigya
Hub16: Managing two distinctive workforce plans to drive growthAnaplan
ServiceSource transformed its workforce planning, financial planning, and budgeting with the right enterprise solution. Discover what ROI and operational efficiencies ServiceSource achieved via its Anaplan deployment to help turn around its business, and gain insights that you can apply in your organization.
Explore how SAP successfully runs business and simplifies the enterprise with SAP Hybris solutions.
For more about SAP Hybris Solutions, please visit us at: https://hybris.com/en/products
Learn how to effectively address aftermarket opportunities in the manufacturing industry. This session will discuss how SAP Hybris solutions can transform how you offer and deliver parts, components, accessories, and services in the aftermarket space for the best value.
Learn more about SAP Hybris here: https://hybris.com/en/solutions/industries/high-tech
SAP Process Mining in Action: Hear from Two CustomersCelonis
Hear about insights gained and other benefits of leveraging SAP Process Mining by Celonis at two of the largest global enterprises in their respective industries: SAP SE and Schlumberger.
Mark Saul, Head of Process Management at SAP SE has been spearheading the planning, introduction and successful implementation of SAP Process Mining at SAP. He will outline the benefits and use cases that are relevant for Europe’s largest software company by using SAP Process Mining with SAP S/4 HANA, SAP Data Hub and the positive outcomes for the company.
Jim Brady, Vice President Architecture & Governance from Schlumberger will highlight the company’s SAP GoLive of one of the largest launches recent history. In particular, using SAP Process Mining during the vital hypercare period in that global SAP launch. The focus during that critical time is on adaption monitoring, conformance monitoring, de-bottlenecking, and in part design validation to ensure the SAP launch proves to be a big success.
Presenters:
Alex Marx, Global Partner Director, SAP
James P. Brady, Vice President IT Architecture & Governance, Schlumberger
Mark Saul, Head of Process Management, SAP
Klaus Straub shares how BMW has leveraged process mining across processes to improve quality and efficiency to achieve corporate agility goals. He will showcase BMWs innovative use of process mining to perfect a plant-floor, sensor-driven process with over 1,000 steps.
Presenter:
Klaus Straub, CIO, BMW Group
Watch here: https://www.youtube.com/watch?v=yyts_srs_zc&t=1h43m47s
Managing your operational performance shouldn’t be difficult. Every Angle unlocks the data of your existing SAP system to make business analytics easy. Designed to help you improve your processes for SCM, Financials, Plant Maintenance and HR, it brings the accessibility of information back to the business users. Without involvement of IT, users can create any report or execute any analytics they want, fast and easy.
Every Angle is an SAP certified solution, following the rule of 3s: 3 days to implement the
system, 3 minutes to define your question and 3 seconds to get answers.
Visual Analytics combines human intuition and data science to derive knowledge from the data in a very efficient, effective and easy way. Visual Analytics empowers your people to interact with the data and generate new insights.
MÖBIUS was founded in 1997 as a spin-off of the University of Ghent by professor dr.ir. Hendrik Vanmaele. It soon evolved into an independent, professional organisation with offices in four countries. Initially oriented towards Supply Chain Management, the company's consultancy services quickly expanded to cover the fields of Business Process Management and later, Change Management. A growth which today represents more than 140 employees active in offices in Belgium, France, Great Britain and The Netherlands.
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
Drive More Sales with Digital Customer ExperienceSAP Ariba
Customer experience is the new battleground in the digital economy. To win, B2B sellers must deliver B2C-like digital buying experiences for their customers. Join this session to hear how SAP customers are using SAP Hybris Commerce Cloud and Ariba Network to kick-start their digital transformations and drive more sales.
Enhanced Ecommerce for Google Analytics allows marketers visualize and measure their online customer journey by gathering data on each step of the conversion funnel. Here's how you can implement the Plugin to optimize your Ecommerce strategy.
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
India is a competitive e-commerce market and in this dynamic environment each business has its own unique requirements and challenges. PRODIGI understands that and works collaboratively to analyse,plan, build and operationalise “seamless” e-commerce solutions. Our in-depth understanding of business goals backed by insights enable organizations to deploy robust and scalable e-stores.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Finance departments across every industry struggle
with growing data and fragmented systems. To meet
this challenge, Wolters Kluwer and its CCH Tagetik
software are using Big Data, advanced analytics,
and cloud technology through the SAP HANA®
business data platform. With better system
performance and unified data, the companies are
helping businesses digitally transform finance to
keep up with today’s data explosion – helping
revolutionize the world of corporate performance
management.
Similar to Transforming its Customer Engagement Approach for Global Harmonization (20)
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
From the rise of customer advocacy to ever-changing consumer expectations, 2018 has been a rollercoaster year for businesses on their journey to deliver memorable customer experiences. As the ball drops on 2019, the CX landscape will become even more complicated to navigate and win. Not only in terms of engaging your customers, but also for organisations to deliver on. With a focus on a proliferation of even more engagement channels, the era of customer care, the rise of dark social, the age of platform agility, you'll be amazed at whats in store for 2019! Join us for this virtual master class as we dive into the trends that are shaping CX for 2019 and beyond.
To find out more about the future of CX, visit us at:
https://cx.sap.com
True personalization is at the individual level, rather than at the segment level. In this presentation by Bernard Chung, SAP Customer Experience at the Argyle Executive Forum, you'll learn how to utilize real-time contexts to deliver the best customer experiences.
Learn more about SAP Marketing Cloud here: https://cx.sap.com/en/products/marketing
In this presentation, we explore mega trends driving the need to build trusted customer relationships and why a robust customer identity management platform is critical. Learn from this in-depth and contextual case study of our Australian-based customer, Goodlife Health Clubs. We will also discuss global privacy regulations beyond GDPR and turning compliance into opportunity.
For more info from SAP Hybris, please visit us at: https://hybris.com/en/products/customer-data-cloud
Featuring global thought leader and futurist Anders Sörman-Nilsson in our third-annual Omnichannel Master Class, learn how to design a frictionless customer experience. Anders shares fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform lives. Anders also discusses how emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things that are enabling more and more brands to become truly ‘seamless’.
For more information on SAP Hybris, please visit us at: https://www.hybris.com
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain with 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China. Join Diego Sebastian de Erice to hear how DIA is advancing their digital transformation with SAP Hybris Commerce solutions. Learn more: https://www.hybris.com/commerce
Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain with 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China. Join Diego Sebastian de Erice to hear how DIA is advancing their digital transformation with SAP Hybris Commerce solutions. Learn more: https://www.hybris.com/commerce
Deliver the personalized, relevant experiences customers are demanding while paying increased attention to privacy. See how customer identity and access management (CIAM) from Gigya makes it possible for global organizations to manage customer data to deliver insights and personalization, while staying compliant with privacy laws, including the European Union's upcoming General Data Protection Regulation (GDPR). Learn more: https://www.hybris.com/
Welcome to the Cognitive and 5G Era. Join us to see how IBM Cognitive, the Internet of Things and Microservices are changing the customer experience for this new wave. We’ll discuss the IBM-SAP global partnership in the Telco & Media industry, and how it delivers game-changing customer experiences enabled by SAP Hybris and IBM Cognitive. Learn more: https://www.hybris.com/en/solutions/industries/telecommunications
The world around us is changing rapidly, so organizations need to evolve. The question is: how do we transform our business to use disruption to our advantage? How do we leverage technology to enable our transformation? Join our session to hear how Bavaria is using technology to be the smartest beer company in the world.
Impeccable customer experience is the expectation when it comes to hotels. Palladium Hotel Group has become a leader in hotel innovation and an industry model in delivering fantastic customer experience. Learn Palladium’s digital transformation journey where customer insight is the key to delivering delightful customer experiences and how SAP Hybris is empowering them to gain insights, deliver personalized messages, and fulfilling their customer experience promise. https://www.hybris.com/
Improve Business Agility Coca Cola FEMSA Optimizes its Front Office to Win an...SAP Customer Experience
Hear firsthand how consumer good company Coca Cola FEMSA build, win, and grow its client base by relying on real-time customer insight, personalized interactions, and team collaboration. Learn how refocusing strategy from customer relationship management to customer engagement helped Coca Cola FEMSA to achieve its goals by. Find out how the company provides relevancy throughout the customer journey. https://www.hybris.com/en/
Join Henk Oude Brunink from itsme, an international group offering innovative technology and distribution to industrial users, machine manufacturers, panel builders, and industrial installers. Hear about its visionary transformation from a traditional wholesale business to a service-oriented model with a focus on best-in-class customer engagement. Share itsme’s vision and implementation road map as well as lessons learned. For more information, visit: https://www.hybris.com/
Transformational disruption AmerisourceBergen has the right prescription for ...SAP Customer Experience
Join Paul Zippel from AmerisourceBergen to hear how the company revolutionized pharmacy ordering experience and empowered pharmacists to do what they do best: caring for their patients. Learn more: https://www.hybris.com/
Transformational disruption AmerisourceBergen has the right prescription for ...
Transforming its Customer Engagement Approach for Global Harmonization
1. GEA:
Transforming its Customer Engagement Approach
for Global Harmonization
TOBIAS KAHMANN
HEAD OF MARKETING BUSINESS AREA EQUIPMENT, GEA GROUP AG
BARCELONA, OCT 17 2017
4. 171017_OneGEACRM_SABHybrisGlobal Summit 4
Order intake (EUR)
4,674 million
Employees (FTEs)
16,937
Operating EBITDA (EUR)
566 million
Operating EBITDA margin
12.6%
Revenue (EUR)
4,491million
Earnings per share (EUR)
1.48
GEA – a powerful partner throughout
the world
5. From four stand-alone Segments to two integrated
Business Areas and OneGEA country organizations
5171017_OneGEACRM_SABHybrisGlobal Summit
… until June 2015 … started July 2015 (“OneGEA”)
Executive Board
Equipment
BA
Solutions
BA
Regions / Countries
Global
Corp.
Center
SSC
RTFT ME
FS
PE
Executive Board
Head-
quarter
RegionsRegions Regions Regions
Support Support Support Support
Organizational setup …
6. 6171017_OneGEACRM_SABHybrisGlobal Summit
OneGEA CRM - move GEA even closer
to its customers & boost performance
“Our goal is to have the same processes,databases
and informationsets digitally available – to share
ALL customerinteractions.”
(Juerg Oleas – CEO GEA AG)
Ø Know your customers and turn insights into actions
Ø Sell anytime, anywhere
Ø More time selling – less administration
Ø Increase employeesatisfaction
Ø Future proven application (fast, adaptive,
secure,integrated)
7. Stringend project approach
7171017_OneGEACRM_SABHybrisGlobal Summit
Project phase 1
Oct 2015 – June 2016
• Projectbrief & projectsetup
• Requirement& process
selection
• Architecture & roadmap
• Application& implementation
partner selection
• Business case
• …
Prepare Plan
Project phase 2
July 2016 - …
• Process& data harmonization
• Blueprint/ template development
• Global rollout incl. training and
change management approach
• Establishmentof governance
organization
• …
Build Execute
Project phase 3
• Template
governance
• Continuous
validation and
improvement
• …
Run
March 2017 - …
ü ü ü
8. Ongoing development: Implementation of functions in
three releases
171017_OneGEACRM_SABHybrisGlobal Summit
Master Data Management integration
Customers & Contacts
Lead management
Segmentation
Marketing permissions
ERP integration
Sales orders, Procurement, Costing, Invoicing
Marketing
Customer/ Dealer portal
Service
iBase, Spare parts, Field service,
In-house repairs, Maintenance
contracts, Predict./prevent. main-
tenance, Complaints/claims mgmt.
Second-level ticket support
Sales
Quotations
Lead & Opportunities
Activity management
Marketing planning
Campaign management
Web/ Trade fair leads
& Products
R(elease)1R2R3
8
9. Sequential rollout by regions with template
development in parallel
9171017_OneGEACRM_SABHybrisGlobal Summit
1H 2017 2H 20172H 2016 1H 2018 2H 2018
R1 Template &
Pilot
Wave 1.3
EMEA
Prep
Wave 1.2
APAC
Prep
Wave 1.1
Americas
Prep
Waves 2.1 – 2.3
(Geo 1 – 3)
R2 Template & PilotPrep
R3 …Prep
Pilot
10. Development and rollout up to now as initially
scheduled/ planned
10171017_OneGEACRM_SABHybrisGlobal Summit
1H 2017 2H 20172H 2016 1H 2018 2H 2018
R1 Template &
Pilot
Wave 1.3
EMEA
Prep
Wave 1.2
APAC
Prep
Wave 1.1
Americas
Prep
Waves 2.1 – 2.3
(Geo 1 – 3)
R2 Template & PilotPrep
today
As of today:
• 11 countries live
• >1.400 users
• >10.000 transactions
• > 30.000 customers/contacts
Pilot
11. Challenges to be coped with, but overcome
11171017_OneGEACRM_SABHybrisGlobal Summit
Experiences
&
Challenges
Organizational
Typicalsales
profile
Data
availability/
quality
Technical
Mature sales features
(„Plug & play“)
Good collaborationwith SAP
(„Joined efforts – joined success“)
Integration betweenCloud for
Customer& SAP Hybris
Marketing not seamless
Increase of system availability
required
Service features to be
improved
Ongoing change
management required
12. High user acceptance due to intuitive User Interface
and project approach
12171017_OneGEACRM_SABHybrisGlobal Summit
“Working with customer data in a
harmonized way and having a 360 degree
overview … will save me a lot of work;
now I can see the sales funnel, order
intakes and even analyze why we lost
certain orders.”
“I think that’s a great step,. … and I think
the CRM is easy to use.”
…
…
…
…
“From my perspective … the rollout
went really smoothly. The project
team did a great job on every front,
and things went according to
schedule.“
I’m excited to start using the OneGEA
CRM, and I see huge benefits of
working with customer data in a
harmonized way. It will improve the
experience for our customers and
increase our selling opportunities.”
…
…
“From my perspective … the rollout
went really smoothly. The project
team did a great job on every front,
and things went according to
schedule.“
I’m excited to start using the OneGEA
CRM, and I see huge benefits of
working with customer data in a
harmonized way. It will improve the
experience for our customers and
increase our selling opportunities.”
13. With OneGEA CRM we now have
One
to every customer
around the world –
Face
Voice
Process
a tremendous competitive
advantage
13
171017_OneGEACRM_SABHybrisGlobalSummit