Digital signage provides a modern, powerful, and engaging way for retailers and advertisers to communicate targeted messages to audiences. It allows communication to large audiences across many locations simultaneously. Retailers are interested because it can drive higher sales, introduce new products, and create a unique shopping experience to increase revenue. Advertisers want to connect with consumers in a timely and relevant way at the point of purchase. Digital signage offers a win-win solution for both retailers and advertisers to promote their brands in this new media environment.