The 60 day marketing renovation is a simple process designed to reinvigorate your current marketing strategies. This is not a rebuild. Marketing renovation is about keeping what’s working and refreshing the things that need help.
This document provides marketing tips for small businesses, including researching the target market, developing effective communications, presenting a professional image, measuring and monitoring marketing activities, and seeking guidance from marketing experts. Key steps are to research customer demands, habits and purchasing behaviors; be consistent in communications while focusing on features and benefits; ensure all aspects of branding and online presence project professionalism; track results from various marketing channels; and get advice from experienced consultants on strategy, planning and staying within budget.
This is a day-long workshop which I ran for a group of Community Supported Agriculture projects, supported by the Soil Association.
During the day we work our way through a do-able marketing plan - to help to make sure that when the food is ready for harvest, there are people there to eat it!
Management Consulting - Logbook - Rafael Mohrezrmohrez
This document summarizes the key topics and takeaways from the first week of a management consulting specialization course. It includes creating a timetable and fees schedule, the skills top consulting firms seek such as communication and problem solving, and the importance of an elevator pitch. Exercises focused on developing skills like working in teams, networking, and marketing oneself. Case studies and projects were used to apply concepts from the course to consulting work.
This document provides sample questions to help build a profile of business-to-business customers, including questions about their roles, responsibilities, pain points, goals, concerns, and relationship with the company. The questions aim to understand the customer's work environment, typical day, biggest challenges, tool usage, skills, and how far in advance they discuss issues before making a purchase.
Public Relations (PR) 101 for EntrepreneursEdith Yeung
Great presentation for the SFentrepreneur (http://www.meetup.com/sanfrancisco-entrepreneur/) and BizTechDay Community (http://www.biztechday.com/). Excellent overview on PR 101 for Entrepreneurs
This document discusses how a media product uses, develops, or challenges conventions of real media. It represents particular social groups and would be distributed by an institution to niche outlets. The intended audience would be attracted to buzzwords, images, and design. Through the construction process, the author learned about technologies and progressed from an earlier preliminary task.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
The document provides tips for improving sales and marketing. It recommends defining benefits rather than features, understanding customer needs and pain points, highlighting unique selling propositions to stand out, engaging customers through various digital and in-person methods, using effective marketing tools, and creating a specific, measurable, agreed upon, realistic, and time-bound sales and marketing plan.
This document provides marketing tips for small businesses, including researching the target market, developing effective communications, presenting a professional image, measuring and monitoring marketing activities, and seeking guidance from marketing experts. Key steps are to research customer demands, habits and purchasing behaviors; be consistent in communications while focusing on features and benefits; ensure all aspects of branding and online presence project professionalism; track results from various marketing channels; and get advice from experienced consultants on strategy, planning and staying within budget.
This is a day-long workshop which I ran for a group of Community Supported Agriculture projects, supported by the Soil Association.
During the day we work our way through a do-able marketing plan - to help to make sure that when the food is ready for harvest, there are people there to eat it!
Management Consulting - Logbook - Rafael Mohrezrmohrez
This document summarizes the key topics and takeaways from the first week of a management consulting specialization course. It includes creating a timetable and fees schedule, the skills top consulting firms seek such as communication and problem solving, and the importance of an elevator pitch. Exercises focused on developing skills like working in teams, networking, and marketing oneself. Case studies and projects were used to apply concepts from the course to consulting work.
This document provides sample questions to help build a profile of business-to-business customers, including questions about their roles, responsibilities, pain points, goals, concerns, and relationship with the company. The questions aim to understand the customer's work environment, typical day, biggest challenges, tool usage, skills, and how far in advance they discuss issues before making a purchase.
Public Relations (PR) 101 for EntrepreneursEdith Yeung
Great presentation for the SFentrepreneur (http://www.meetup.com/sanfrancisco-entrepreneur/) and BizTechDay Community (http://www.biztechday.com/). Excellent overview on PR 101 for Entrepreneurs
This document discusses how a media product uses, develops, or challenges conventions of real media. It represents particular social groups and would be distributed by an institution to niche outlets. The intended audience would be attracted to buzzwords, images, and design. Through the construction process, the author learned about technologies and progressed from an earlier preliminary task.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
The document provides tips for improving sales and marketing. It recommends defining benefits rather than features, understanding customer needs and pain points, highlighting unique selling propositions to stand out, engaging customers through various digital and in-person methods, using effective marketing tools, and creating a specific, measurable, agreed upon, realistic, and time-bound sales and marketing plan.
Cost Effective Marketing For RetailersDebbieNelson
The document provides tips for small businesses to refine their marketing efforts during difficult economic times. It recommends conducting market research, understanding your audience, creating a targeted marketing plan and budget, and using cost-effective tactics like social media, newsletters, press releases, and networking to continue marketing while spending less. The goal is to keep sales coming in now and position the business for future growth when the economy improves.
This document provides an overview of engagement and sales pipeline channels for prospects. It outlines active sales cycle channels like CRM and 1:1 meetings with the goal of selling to new customers. Drip marketing channels like email newsletters and CRM systems aim to drive active prospects. Network and open community channels on social media seek to drive registration by offering network-exclusive content and value-added offers. Discovery events, white papers, testimonials and targeted messages tailor the customer experience.
How to start Digital marketing for a businessShamim Ahmed
Here I have tried to share my experiences that how could you start online marketing for your business. You can see the video presentation on this topic on our youtube channel: https://www.youtube.com/channel/UC5z7pv3dxAcC4N4VH5V1Ybw or you can join our Facebook group to grab this kind of video: https://www.facebook.com/groups/imbdagencygroup.
Visit: www.imbdagency.com
If you don't know what to say to a lead you're highly unlikely to initiate contact, or if you do, make a positive impression. SalesDriver equips you not just with the talking points to open conversations with any lead, but the confidence to take consistent high levels of action.
In our March webinar, we covered what the top Realtors in the country do to win 90% of their listings.
From our research, we found that closing 9 of 10 Listing Presentations hinges on 5 Key Points.
- Segmenting and understanding your clients.
- Standing out and being impactful.
- Using a pre-listing package that wow's.
- Making an irresistible listing presentation with the right slides and technology.
- Setting expectations early and then following up like crazy.
Take a look at our slides from the webinar and let us know if you have any questions!
We look forward to seeing you on one of our monthly webinars held on the last Thursday of each month. Visit us on our Facebook Page for more information: Facebook.com/TotalExpertInc
The document outlines a 3 step sales process map:
1. Generate more leads through marketing campaigns and capture leads through various channels like websites and calls. Qualify leads and establish contact.
2. Optimize the lead flow by creating a follow up process and establishing a consistent qualification methodology. Manage leads in the CRM and work to convert qualified leads.
3. Close more deals by providing a single place to track opportunities, milestones, and interactions in the CRM. Analyze the sales pipeline to eliminate bottlenecks. Move opportunities through stages from presentation to proposal, negotiation, and winning the deal.
Marketing for Startup: Building a Killer Marketing ProgramDavid Ehrenberg
If you’re looking for the tools and processes you need to build, review, and refine your startup marketing program, check out this deck from Peter Mansfield, Founder of CMO.LA and Early Growth Financial Services (www.earlygrowthfinancialservices.com).
Topics include these 4 key areas:
— BRAND EXPERIENCE – hint: it’s about more than just logos
— USER ACQUISITION – identifying key metrics and tactics that will foster sustainable growth, consistently feeding your funnel
— PARTNER DEVELOPMENT- who can help you do the heavy lifting?
— MARKET LEADERSHIP – using marketing to build credibility and support your end goals
This document discusses using social media marketing to better understand customers. It recommends profiling customers using public social media information to segment them and send targeted messages. It provides examples of how a company called e-conomic used social media including their YouTube channel, forums, blogs and apps. While some channels like Facebook had low volumes, their iPhone app became number one in Denmark. Overall, social media can increase marketing reach and improve customer service if channels are selected strategically based on customer interests and an analysis is done of impact versus effort for each channel.
Sales Drivers is a division of EDGE, Inc. that provides inside sales and marketing services to electronics distributors nationwide. They understand the challenges distributors face and aim to help by generating new sales opportunities, retaining customers, building customer databases, and providing marketing support through activities like email campaigns and market intelligence. Their goal is to be part of clients' sales teams and help increase clients' market share and sales.
Accelerating Sales Without a Marketing Budget (Mill Creek)Heinz Marketing Inc
The document provides tips for accelerating sales without a marketing budget. It recommends finding and engaging prospects early through content like white papers and testimonials published on social media and blogs. It also stresses understanding customers, practicing customer-centric selling, and having sales and marketing work together. The funnel diagram shows how to move prospects from passive to active stages through different channels like email, social media, and events.
The document provides tips for accelerating sales without a marketing budget. It recommends finding and engaging prospects early through content like white papers and success stories. It also stresses understanding customers, publishing own content, and practicing customer-centric selling. The document outlines a prospect engagement funnel moving contacts from awareness to active opportunities through different channels like social media, email, and events. It emphasizes aligning outreach with what customers care about at each stage of their buying progression.
Subscribe for more tips here: https://goo.gl/5s7Y2r Description:
In this PPT the viewer will learn about how to improve the quality of traffic a website generates. Incoming traffic is important but the quality of traffic is even more significant. Specific steps are given to ensure any web page can get the right traffic to improve its sales performance.
Facebook for Business Online Marketing and Customer Service outlines how businesses can use Facebook to strengthen their brand, create customer engagement, and measure marketing efforts. It recommends businesses identify their ideal audience, complete their Facebook profile, regularly post business updates and useful content like articles and events to engage customers, and integrate Facebook into their overall marketing strategy across channels to be a publisher and educate customers.
The document discusses strategies for sales success in 2010, emphasizing the importance of spending more time with the right customers in order to achieve 20% growth. It provides tips for salespeople such as having a clear sales process, generating quality leads, strengthening relationships with referrers, and focusing on addressing customers' needs through collaborative solutions. Daily practices of top salespeople are also outlined, like maintaining high activity levels and looking for new opportunities within existing customer relationships.
boosting sales volume means getting more connections and more revenues, in this we will learn about the methods of boosting the sales volume of a particular product.
Top 10 tips for targeted social media advertisingDebbie O'Connor
The document provides 10 tips for targeted social media advertising: 1) Know your specific audience and their needs; 2) Segment your audience into groups to target customized messages; 3) Have a clear objective for each ad; 4) Include a specific call to action; 5) Tell brand stories that connect meaningfully with the audience; 6) Test timing of ads to find optimal times; 7) Engage the audience and ask them to interact; 8) Track and measure key metrics; 9) Optimize ads for each social media platform; and 10) Set a realistic budget based on industry research.
The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
Balancing brands vs sales. Getting the most from Fashion Publishers - Fiona G...auexpo Conference
The document discusses balancing brand messaging with sales goals when managing a fashion brand's affiliate marketing program. It provides tips for fashion brands to get the most value from their affiliate publishers, including segmenting affiliates, improving communication, optimizing commissions, tracking performance, and innovating the program. Case studies show how other fashion brands improved affiliate sales through better management of their programs.
Random Acts of Marketing are Killing your StartupApril Dunford
This document discusses how random, unfocused marketing tactics are ineffective for startups and recommends developing a marketing model tailored to your business. It suggests gathering inputs about your customers, offering, and buying process then using that information to strategically select, measure, and improve tactics. Developing a marketing model considers who your customers are, how they view solutions, and how they buy to execute the right tactics for your business rather than copying others.
The document provides guidance on developing an effective marketing strategy and plan for a small business. It outlines key elements to include such as defining the customer, competitors, and unique value proposition. Recommendations are given for online and offline research, branding and logo development, and low-cost marketing tactics like social media, blogging, email newsletters and community events. The summary emphasizes that targeting a niche market and maintaining focus on core marketing programs while open to new ideas are keys to achieving marketing success for small businesses.
Cost Effective Marketing For RetailersDebbieNelson
The document provides tips for small businesses to refine their marketing efforts during difficult economic times. It recommends conducting market research, understanding your audience, creating a targeted marketing plan and budget, and using cost-effective tactics like social media, newsletters, press releases, and networking to continue marketing while spending less. The goal is to keep sales coming in now and position the business for future growth when the economy improves.
This document provides an overview of engagement and sales pipeline channels for prospects. It outlines active sales cycle channels like CRM and 1:1 meetings with the goal of selling to new customers. Drip marketing channels like email newsletters and CRM systems aim to drive active prospects. Network and open community channels on social media seek to drive registration by offering network-exclusive content and value-added offers. Discovery events, white papers, testimonials and targeted messages tailor the customer experience.
How to start Digital marketing for a businessShamim Ahmed
Here I have tried to share my experiences that how could you start online marketing for your business. You can see the video presentation on this topic on our youtube channel: https://www.youtube.com/channel/UC5z7pv3dxAcC4N4VH5V1Ybw or you can join our Facebook group to grab this kind of video: https://www.facebook.com/groups/imbdagencygroup.
Visit: www.imbdagency.com
If you don't know what to say to a lead you're highly unlikely to initiate contact, or if you do, make a positive impression. SalesDriver equips you not just with the talking points to open conversations with any lead, but the confidence to take consistent high levels of action.
In our March webinar, we covered what the top Realtors in the country do to win 90% of their listings.
From our research, we found that closing 9 of 10 Listing Presentations hinges on 5 Key Points.
- Segmenting and understanding your clients.
- Standing out and being impactful.
- Using a pre-listing package that wow's.
- Making an irresistible listing presentation with the right slides and technology.
- Setting expectations early and then following up like crazy.
Take a look at our slides from the webinar and let us know if you have any questions!
We look forward to seeing you on one of our monthly webinars held on the last Thursday of each month. Visit us on our Facebook Page for more information: Facebook.com/TotalExpertInc
The document outlines a 3 step sales process map:
1. Generate more leads through marketing campaigns and capture leads through various channels like websites and calls. Qualify leads and establish contact.
2. Optimize the lead flow by creating a follow up process and establishing a consistent qualification methodology. Manage leads in the CRM and work to convert qualified leads.
3. Close more deals by providing a single place to track opportunities, milestones, and interactions in the CRM. Analyze the sales pipeline to eliminate bottlenecks. Move opportunities through stages from presentation to proposal, negotiation, and winning the deal.
Marketing for Startup: Building a Killer Marketing ProgramDavid Ehrenberg
If you’re looking for the tools and processes you need to build, review, and refine your startup marketing program, check out this deck from Peter Mansfield, Founder of CMO.LA and Early Growth Financial Services (www.earlygrowthfinancialservices.com).
Topics include these 4 key areas:
— BRAND EXPERIENCE – hint: it’s about more than just logos
— USER ACQUISITION – identifying key metrics and tactics that will foster sustainable growth, consistently feeding your funnel
— PARTNER DEVELOPMENT- who can help you do the heavy lifting?
— MARKET LEADERSHIP – using marketing to build credibility and support your end goals
This document discusses using social media marketing to better understand customers. It recommends profiling customers using public social media information to segment them and send targeted messages. It provides examples of how a company called e-conomic used social media including their YouTube channel, forums, blogs and apps. While some channels like Facebook had low volumes, their iPhone app became number one in Denmark. Overall, social media can increase marketing reach and improve customer service if channels are selected strategically based on customer interests and an analysis is done of impact versus effort for each channel.
Sales Drivers is a division of EDGE, Inc. that provides inside sales and marketing services to electronics distributors nationwide. They understand the challenges distributors face and aim to help by generating new sales opportunities, retaining customers, building customer databases, and providing marketing support through activities like email campaigns and market intelligence. Their goal is to be part of clients' sales teams and help increase clients' market share and sales.
Accelerating Sales Without a Marketing Budget (Mill Creek)Heinz Marketing Inc
The document provides tips for accelerating sales without a marketing budget. It recommends finding and engaging prospects early through content like white papers and testimonials published on social media and blogs. It also stresses understanding customers, practicing customer-centric selling, and having sales and marketing work together. The funnel diagram shows how to move prospects from passive to active stages through different channels like email, social media, and events.
The document provides tips for accelerating sales without a marketing budget. It recommends finding and engaging prospects early through content like white papers and success stories. It also stresses understanding customers, publishing own content, and practicing customer-centric selling. The document outlines a prospect engagement funnel moving contacts from awareness to active opportunities through different channels like social media, email, and events. It emphasizes aligning outreach with what customers care about at each stage of their buying progression.
Subscribe for more tips here: https://goo.gl/5s7Y2r Description:
In this PPT the viewer will learn about how to improve the quality of traffic a website generates. Incoming traffic is important but the quality of traffic is even more significant. Specific steps are given to ensure any web page can get the right traffic to improve its sales performance.
Facebook for Business Online Marketing and Customer Service outlines how businesses can use Facebook to strengthen their brand, create customer engagement, and measure marketing efforts. It recommends businesses identify their ideal audience, complete their Facebook profile, regularly post business updates and useful content like articles and events to engage customers, and integrate Facebook into their overall marketing strategy across channels to be a publisher and educate customers.
The document discusses strategies for sales success in 2010, emphasizing the importance of spending more time with the right customers in order to achieve 20% growth. It provides tips for salespeople such as having a clear sales process, generating quality leads, strengthening relationships with referrers, and focusing on addressing customers' needs through collaborative solutions. Daily practices of top salespeople are also outlined, like maintaining high activity levels and looking for new opportunities within existing customer relationships.
boosting sales volume means getting more connections and more revenues, in this we will learn about the methods of boosting the sales volume of a particular product.
Top 10 tips for targeted social media advertisingDebbie O'Connor
The document provides 10 tips for targeted social media advertising: 1) Know your specific audience and their needs; 2) Segment your audience into groups to target customized messages; 3) Have a clear objective for each ad; 4) Include a specific call to action; 5) Tell brand stories that connect meaningfully with the audience; 6) Test timing of ads to find optimal times; 7) Engage the audience and ask them to interact; 8) Track and measure key metrics; 9) Optimize ads for each social media platform; and 10) Set a realistic budget based on industry research.
The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
Balancing brands vs sales. Getting the most from Fashion Publishers - Fiona G...auexpo Conference
The document discusses balancing brand messaging with sales goals when managing a fashion brand's affiliate marketing program. It provides tips for fashion brands to get the most value from their affiliate publishers, including segmenting affiliates, improving communication, optimizing commissions, tracking performance, and innovating the program. Case studies show how other fashion brands improved affiliate sales through better management of their programs.
Random Acts of Marketing are Killing your StartupApril Dunford
This document discusses how random, unfocused marketing tactics are ineffective for startups and recommends developing a marketing model tailored to your business. It suggests gathering inputs about your customers, offering, and buying process then using that information to strategically select, measure, and improve tactics. Developing a marketing model considers who your customers are, how they view solutions, and how they buy to execute the right tactics for your business rather than copying others.
The document provides guidance on developing an effective marketing strategy and plan for a small business. It outlines key elements to include such as defining the customer, competitors, and unique value proposition. Recommendations are given for online and offline research, branding and logo development, and low-cost marketing tactics like social media, blogging, email newsletters and community events. The summary emphasizes that targeting a niche market and maintaining focus on core marketing programs while open to new ideas are keys to achieving marketing success for small businesses.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
This document provides 7 ways for a business to outsmart its competition. The tips include: 1) establishing yourself as an expert in your industry to attract customers; 2) providing excellent customer service; 3) using data to improve your business strategy; 4) celebrating loyal customers; 5) being generous with promotions and discounts; 6) building a community among customers; and 7) learning from your competitors.
Everything you need to know about brand messagingJaninne Brunyee
Whether you are launching a company, a nonprofit, a product or a service, creating a brand messaging framework that communicates the value of what you are offering is one of the most important tasks your leadership team will take on.
This document provides templates for business planning tools including a Lean Canvas, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, and templates for stating a company's mission, vision, and values. It describes each template and provides a blank version to allow the user to create their own customized template.
This document provides an overview of marketing concepts and strategies for small businesses. It discusses defining target markets, conducting market research, establishing brand pillars and values, crafting a mission statement, analyzing competitive advantages, and more. The goal is to help small businesses understand marketing and how to apply key principles to achieve their business objectives over the short and long term.
Marketing involves branding yourself, networking, and building your database. Key tips include strengthening your business by expanding your network, growing your business through your database by keeping in touch with customers, and driving traffic to your website to support your networking by placing calls to action and links everywhere. The goal is to keep your marketing on course by focusing on your point of difference, telling customers what they should buy and the results they will get, and always including a call to action.
This document provides tips for marketing on a small budget. It recommends spending 5-10% of your budget to maintain or grow your market share. Key tactics discussed include developing an online presence through websites and social media, pursuing public relations opportunities, engaging in community outreach, and finding low-cost sponsorship and advertising options. Measurement of results is important to demonstrate return on investment and make the case for increased spending if needed.
The document provides an overview of several strategic planning frameworks that can be used to plan a business, including Lean Canvas, SWOT Analysis, Pirate Funnel, and the 4Ps of Marketing. It then provides templates for each framework to help outline key aspects of a business such as problems, solutions, costs, revenues, strengths, weaknesses, opportunities, threats, marketing funnel, and more. The templates are meant to be filled out to develop a strategic plan for a business using these frameworks.
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is about building relationships through dialogue rather than just generating transactions. The document then outlines key digital marketing strategies like search engine optimization, content marketing, social media marketing, email marketing, and more. It also discusses how to develop content marketing strategies, choose the right social media channels, and consider regulations and measurements for digital marketing efforts. The document provides a high-level introduction to foundational digital marketing concepts.
07.03.22 Working in the Performance Sector - MarketingLouise Douse
The document discusses marketing strategies for the performance sector. It covers who the target audience is, where to find them (both online and offline), what types of content to create, when to distribute content for promotions, why content marketing is focused on customer problems rather than selling, and how to create and share valuable content through blogs, workshops, social media and more. The overall strategy is to engage and connect with customers at each stage of their journey through relevant content marketing.
The document provides templates and frameworks to help develop a business plan, including a Lean Canvas template, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, mission/vision/values statements, strategy/tactics/execution, and buyer personas. Templates are provided for each with descriptions of what they are used for and blank versions to fill out.
The document discusses strategies for mastering lead generation. It recommends identifying a target market and their key needs. Companies should create a portfolio of offerings at different trust levels to educate prospects as they move through the buying process. The final step is to implement a strategic plan using various marketing, networking, and outreach channels to regularly generate leads in a sustainable way. The goal is to build trust over time and move prospects toward becoming customers.
Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Two," hosted by the Donald W. Reynolds National Center for Business Journalists.
For more information about free training for business journalists, please visit BusinessJournalism.org.
The document discusses the relationship between marketing and public relations in building a brand. It argues that the old marketing model of interrupting customers with ads is broken, as people are overwhelmed by thousands of ads. Instead, marketing should tell a meaningful story through remarkable content that customers want to engage with and share with others through word-of-mouth. Building a strong brand requires quality products, differentiation from competitors, and consistency in messaging, visual identity, and customer experience.
How to find new customers and increase salesHpm India
This document provides guidance on defining your target market and generating sales leads. It recommends answering questions about who will buy your product and what value you offer to define your audience. Existing customers should be marketed to through bundling products, upselling, discounts, and rewards to increase sales. Potential new customers can be identified by analyzing metrics on how current customers were obtained and networking, and various outreach strategies like advertising, affiliates, and websites can generate new leads.
Presenting with Power and Purpose
Being a confident public speaker is a necessary and powerful business tool. If you want to increase your impact and help your team members to do the same – this session is for you. Join, Michelle Neujahr, local motivational speaker and business coach, for a content filled session designed to help you present with more purpose and power Michelle will lead attendees through the 7 Steps of Presenting More Confidently – tools you can implement right away to grow your skills and coach your team members to do the same.
We don’t grow by focusing our efforts on our weaknesses. We could spend our whole life focusing on them and never really make an impact. If we want to change – we must focus on our strengths. Join Michelle Neujahr for a session designed to help you get honest about what you are really good at. The tips and techniques learned during this program will help professionals uncover their strengths, get comfortable working in their area of brilliance and stop focusing on their weaknesses. This motivational session will help you to make a plan for using your strengths to make lasting changes in your life and/or career.
Tools for Designing an Exceptional Organization
Join Michelle Neujahr as she motivates attendees to take charge and begin building an exceptional organization right now! This program is designed to help individuals at
any level take action by using the tools in the “Exceptional Organization Tool Box”. These tools are designed to get rid of dysfunctional behavior, create new organizational habits and engage others in the process. Attendees will be challenged to strategize, energize and mobilize their efforts to make an immediate and lasting impact in their organization.
The document discusses renovating and improving businesses. It profiles the types of clients that The Business Renovation Company works with, including small and medium sized companies experiencing growth issues, solo entrepreneurs starting or growing their business, and organizations that hire speakers. The clients are located in New England, the Midwest, and anywhere in the USA. The company focuses on strategic planning, process improvement, marketing, and mindset coaching. It encourages renovating one's presence, approach, and revenue vision to get more sales and grow a business.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Through 7 steps, public speaking can help you connect confidently with others. The steps are to define your purpose, prepare your points, practice with a focus on eye contact and managing notes, remember it's about engaging with the people listening who want you to succeed, plant your feet and pause, and be passionate to engage your audience. With practice of these steps, you can confidently connect with others through speaking.
Are you ready to experience explosive growth in your professional life or business this year? If so this seminar is for you. Join Michelle Neujahr, national speaker and author, for a high energy, content filled program designed to give individuals the tools they need to create a plan for experiencing explosive growth. Individuals will be challenged to set clear goals, create a strategic plan, remove current obstacles and take risks. Michelle teaches attendees to redefine their potential, use networking effectively and deal with change. As the result of this program individuals will have the tools they need to take their professional life and/or business to the next level.
The document provides guidance on renovating one's leadership strengths through self-assessment, accepting one's role, and completing a leadership renovation project. It identifies areas for self-improvement such as overcoming self-sabotaging behaviors like avoiding hard work or responsibility. Advice includes focusing on strengths, reinvigorating one's passion, and developing accountability through mentors or a mastermind group.
Strategies to Engage Your Followers
Do you see potential in your staff? Do you want to challenge others towards excellence? Are you ready to make a bigger impact as a leader but you’re not sure how to get there? If so, join Michelle Neujahr as she challenges leaders to step up their efforts and get serious about making lasting renovations in the ways they lead. Leaders will be given tools to help re-engage employees, build on their current strengths and let go of old beliefs. Attendees will be challenged to ask tough questions, get accountable and develop new leadership habits. This program offers real-life leadership solutions to everyday employee issues.
Is your life too loud? Is your daily routine busy and chaotic? Is your mind constantly jam-packed with hundreds of details and to-do lists? Or does your mind keep making noise even when you are trying to relax? If you answered “YES” to any of these questions, this seminar is for you. Join motivational speaker Michelle Neujahr for an inspiring session designed to help you your simplify life, quite the noise in your mind and begin to discover your life purpose. Throughout this session you’ll be challenged to acknowledge the need to simplify, accept responsibility for contentment, face life authentically and learn to appreciate the simple things discovered in the absence of noise. A must attend for people who are serious about simplifying their life right now!
Are you stressed out just thinking about the holidays? Do you wish they were over before they begin? If this time of the year is chaotic and your stress level is high, give yourself the gift of this seminar. This uplifting, stress-free slide show is just the breath of fresh air you deserve this holiday season. Michelle will lead you through how to catch your breath during the holiday season. This is one presentation that will not involve a “to-do” list. Rather the goal is to “not do” – to learn to be!
The document provides strategies for managing family stress through creating, connecting, communicating, playing, pausing, having purpose, resting, reframing, and reaching out. It encourages producing something new using imagination and talents, joining with others, sharing thoughts and feelings, engaging in spontaneous activity, taking breaks from stress, focusing on goals, relaxing from labor, looking at situations differently, and extending yourself to others. The strategies are presented by motivational speaker and business coach Michelle Neujahr.
This document provides tips for taking care of yourself when you feel like everyone else needs you. It recommends choosing to prioritize self-care, setting boundaries with your family and activities, and practicing self-care tools. Some of the suggested self-care tools include taking time to breathe, rest, exercise, connect with others, and practice creativity. The document encourages picking three self-care tools to focus on for the month and modeling self-care for your children.
This document provides tools and strategies for building a strong family, including establishing family mission and vision statements, setting absolutes or core values, creating family goals and rules, holding regular family meetings, and developing positive family habits. Some sample absolutes include respecting others, being honest, making good decisions, choosing good friends, following rules, admitting mistakes, asking for forgiveness, and asking for help when needed. The document encourages families to dream big by creating a 101 life list of things to do and challenges setting measurable and realistic family goals. It also promotes using a family goal board and weekly meetings to regularly review family plans, schedules, chores, budgets, and goals.
Go BIG!
Strategies for Entrepreneurial Success
Have you wondered if entrepreneurship is right for you. Do you already have a business but are not sure how to make it big? If you want to learn more about the entrepreneurial journey, join motivational speaker and entrepreneurial educator, Michelle Neujahr as she leads you to embrace the entrepreneurial mindset and uncover your own plan for success. You will be challenged to go BIG – to think BIG, plan BIG and act BIG. This program offers strategic advice and encouragement for starting and growing a small business.
The Power of Laughter
Allowing Humor to Transform Your Life
In this dynamic, content-rich keynote, Michelle Neujahr inspires attendees to look at the funny side of life. Having experienced trauma and drama for most of her life, Michelle knew how do serious. What surprised her along life's journey was that being serious didn't move her forward - laughter did. Michelle has first hand experience with the Power of Laughter - it's power to heal, transform and connect her to others Attendees will be challenged to look at their trauma and drama differently, will learn new tools to embracing laughter and will be challenged to let humor in. Through stories and humor, Michelle will leave attendees with new tools they can implement immediately to allow more laughter into their lives.
This document provides advice on making positive changes in one's life by taking risks, thinking big, choosing an empowering attitude, and persevering through challenges with patience and passion. Key themes include embracing change through vision and dreams, living a meaningful life of purpose, and taking proactive steps like planning, engaging with others, and focusing on accomplishments.
Renovate Your Communication Skills
Strategies for Active Listening
Eighty-percent of effective communication involves learning to be a good listener. This fun-filled, dynamic session will challenge attendees to renovate their active listening skills. To renovate means to revive, reinvigorate and/or make new. In this seminar attendees will learn how to revive their listening skills, reinvigorate the way they communicate their message and will be inspired to create new listening habits. This session is designed for those who want to be more effective in their work, build stronger relationships and make a bigger impact in their world.
Our routines define who we are and what we are able to accomplish. This presentation will help viewers get started making changes to the routines that get in their way.
Nearly half of all Americans suffer from stress-related health issues, with over half of all missed work days due to stress. The article recommends stress-reducing activities like getting enough sleep, eating healthy, exercising, saying no sometimes, and taking time to be creative and playful to help combat the effects of too much stress.
2. Week One: Clarify Your Message What is your current message? Is it working? Could it be improved? Does it speak to value? Is it brief? Is it memorable?
3. Week One: Clarify Your Message What do you do? Who do you do it for? How do you do it? (Company Name) offers (products/services)for (target market), our company (benefit) ABC company offers design/build renovation services to homeowners inWashington county. We deliver quality craftsmanship and excellent customer service.
5. Week Two: Share Your Message Test it Is it true? Will it stand the test of time? Get feedback from trusted sources Create your 20 second commercial Send it to me michelle@michelleneujahr.com Include your message on everything
7. Week Three: Define Your Market Who is the RIGHT client? Who do you like to work for? Analyze your current clients What do they have in common? Analyze the competition Who do they work with? Analyze your products/services Who does your product attract?
8. Week Three: Define Your Market Define demographics Age, gender, location, income, education, etc… Define psychographics Personality, attitude, values, lifestyle, etc… Test your target Analyze size and ease of reach
12. Week Five: Branding Set yourself apart from the competition Brand = what makes you unique Define your USP (Unique Selling Proposition) What makes you different from your competitors? Analyze your brand What is your brand? Is it saying what you want it to?
14. Week Six: Networking Building relationships Network regularly Throw your net wide Create a networking plan Work with your personality Find places to network that you enjoy Follow-up Create a plan and use it EVERY time
16. Week Seven: Business Development Keeping the pipeline full Hot leads, warm leads and cold calls Follow-up plan Building your list CRM Online tools Social Media Tracking
18. Week Eight: Customer Care Build customers for life Keeping them as fans Customer care strategy CRM/Contact plan Client Appreciation Testimonials and referrals
20. Low-Cost, No-Cost Marketing Be newsworthy TV, Radio, Internet BE your business Look & Feel Use Social Media Send Cards Community Service Partner with others C0-Market Offer FREE seminars Build expert status Publish articles Host events Get a intern Local colleges Gather testimonials Keep it fresh Write a case study Watch competitors Brainstorm