Harley Davidson's marketing plan aims to increase awareness, sales, and locations. It seeks to attract younger riders by targeting two new demographics: Young Digerati and Young Influentials aged 25-44. The plan proposes a marketing mix of television commercials, billboards, online promotion, and expanding flagship stores to Wisconsin, South Dakota, and North Dakota. It acknowledges challenges in overcoming Harley's perception as only for middle-aged riders and implementing an increased budget and staff for new social media strategies. The plan forecasts sales increases through better engaging new audiences while maintaining current customers.