Publishing articles in industry publications is an effective way to reach clients and prospects, as these trade media are widely read by senior members of the industries they cover. Articles must be informative, written from a position of expertise, and focus on trends or news that affect the publication's readership. Having content in these trusted publications can increase its credibility and your visibility to those searching within the industry.

1. BY CARL FRIESEN
thought leadership resources
How to publish your
content where your clients
are already looking
Presentation by
Carl Friesen

2. Most of your clients and
prospects are looking for
information that can help
them increase productivity
and avoid problems.

3. So, you need to show
them how you can help
them reach their goals.

4. Most professions and
industries have media
focused on their issues.

5. These include printed magazines,
association websites, blogs,
podcasts, newsletters.

6. Your prospects trust these online
and print publications -- and having
your content there can increase its
credibility.

7. Fish where the fish are

8. Why do trade media
matter, in the age of
Google?

9. Credibility and reach

10. Trade publications are
widely read by senior
members of the industry
or profession – exactly
the people you want to
reach.

11. You can see this in the advertising
rates that they charge – sometimes
US$10,000 or more per page.

12. Niche business
publications often accept
informative articles at no
charge.
0$

13. Articles must be informative, not a sales
pitch, by an author with expertise and
credibility, and written with the publication’s
readership in mind.
$
$

14. Focus your article on a
news development or
trend that affects people
in your market.

15. Describe the news, say why it matters,
give your informed opinion on the future,
and make your recommendations to avoid
a problem or gain a benefit.

16. thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . c o m
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