Electronic resume and portfolio of Susan Sirmons.

1. This is my visual resume

2. a marketing professional with proven success
Creative strategy| Product launches
Branding | Integrated communications
Innovative  Analytical  Strategic
Award-winning  Creative  Results-driven
Social & traditional media
Alliances/partnerships
Event marketing
E-mail marketing and CRM
Competitive analysis
B2B and B2C marketing
Segmentation marketing
Project management
Database marketing
Trade shows
Media negotiations
Presentations

3. Held top marketing positions at five properties for
the largest media company in the U.S.A.

4. Helped establish national advertising sales office in Times Square.

5. Markets worked in
LIVE
HERE
A little bit about me…

6. I develop strategy, tactics and programs
to create interest, demand and recognition of multiple products and services,
and reinforce the brands using integrated marketing communications and channels.
Six Gannett New Jersey news and information companies operating on
multiple platforms including digital, mobile, daily newspapers, weeklies and magazines.

7. Mission:
To increase audience levels among
key segments…
… and connect those consumers to business
customers through customized marketing solutions.

8. Some of the tools and resources I’ve used…

9. Print ads
Brochures
Broadcast
Transit
Outdoor
Posters
Point-of-
purchase
FSI
Direct mail
Digital
Websites
Mobile
Email
marketing
Social media
Directed in-house
creative team;
strategy, branding,
copywriting,
layout/design and
production.

10. Customized
presentations
Competitive
analysis
Economic
indicators
Market
intelligence
Segment
intelligence
Online
panels
Focus groups
Segmentation
Database
marketing
Web
analytics
Surveys
Mapping
Territory
analysis
Strategic
planning
SWOT
analysis
Directed in-house
research team; providing
intelligence, analysis,
and actionable data.

11. Recognized as one of parent company’s top 10 marketing executives five times
Ranked top 10 nationally for audience growth among all newspapers + websites
Consistently ranked top 5 in company for website performance
Increased 30-day reach of market from 76% to 83% in less than two years
Award-winning:  “Best in Show” International Newspaper Marketing Association
• “Best in Show” AAF regional competition  “Numerous 1st and 2nd-place awards ; Newspaper Association of America
Notable accomplishments

12. Sales collateral

13. Sales collateral

14.  Printed all six newspapers in pink
 Pink websites all month
 Promotional pink newspaper rack at hospital and events
B2C publicity:
 website  print ads  radio  magazine ads  social media
 point-of-purchase  emails  T-shirts  buttons  events
B2B support:
 prototypes  prospects  sales materials  emails
 publicity through chambers and health-related groups
Cause marketing
Partnership with the Susan G. Komen
Foundation of Central and South Jersey
resulted in a based
on newspaper sales, subscriptions and
advertising sales.

15. Drove traffic to record highs with website
promos, print ads, emails, social media, events,
brochures, point-of-purchase, radio spots,
partnerships, and promotional items.
Targeting Moms

16. Increased site traffic
and awareness of
Jersey Shore Metromix
entertainment website by
securing title sponsorship of a
regional music festival which
included providing branded
music download cards to
concert goers.
Resulted in a 52% increase in
page views compared to prior
to the campaign.
Logo (as presenting sponsor)
in all marketing and publicity:
 Website  Posters  Flyers
 Emails  Ticket sales website
 Print ads  Digital ads
 Social media  Cable spots
 5,000 music download cards
 Branded admission wristbands
 Stage banners
 Local fan pages
 Band websites
 Logo on program cover
 Full page ad in program
 Contests to award tickets
 30-second spots on bar video screens
Entertainment website promotion

17. Luxury branding
Print ad announcing the sponsorship
of the Beauty Ball by the upscale
magazine 40º 74º on the first
anniversary of publication.

18. Product improvements
• Print ads
• Radio spots
• Digital ads
• Landing page
• Emails
• Point-of-purchase
• Direct mail
Created excitement and strong awareness of the
new improvements made to the Sunday edition,
resulting in a 11% increase in store and rack sales.

19. Leveraged the 200th anniversary of the
Louisiana Purchase to position the Gannett
Louisiana newspapers as the top source for
Bicentennial information.
• Year-round content
• Website
• Contests
• Commemorative coffee table book
• Postcards book
Resulted in incremental revenue exceeding
$500,000.
Promotional Opportunity

20. Media kit for
upscale magazine.

21. Partnerships, alliances and sponsorships.

22. “Sue is a thoughtful and
astute marketer who knows
how to identify
opportunities and develop
solutions to effectively
address them. She combines
a good sense of analytical
and creative skills and is
comfortable working with
people at all levels and all
personality types.”
-- Joni Silverstein
Director at Delaware Girls
Initiative (formerly Gannett
VP/Market Development)
“Sue Sirmons is a superb
sales and marketing
executive. She has proven to
be a natural leader whose
approach to the challenges
of our industry is unrivalled.
She has a demonstrable
track record of success and
has earned the support and
admiration of her colleagues
through the media industry.
She possesses natural
leadership abilities,
understands the language of
commerce and is the
consummate team player. “
-- Steven Hyatt
VP of Human Resources,
Gannett Company Inc.
“Sue is an experienced and
highly regarded marketing
executive in the newspaper
business. She is exceptional
at working across divisional
lines to accomplish joint
projects. Not only is she
open to new ideas,
campaigns and initiatives,
but she takes ownership and
makes them reality. Any
newspaper or business
would be lucky to call Sue
one of their own.”
-- Patrick McFarland
Financial Advisor for Edward
Jones (formerly Circulation
Director, Gannett)
Don’t just take my word for it…

23. Increase interest, demand
and recognition of your
products & services
CONTACT
Susan Sirmons
848.525.0099
sesirmons@gmail.com
www.linkedin.com/in/susansirmons