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Chi cross marketing presentation 2010 march

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Cooper Hong Inc.
Cooper Hong Inc.
BusinessNews & Politics
1 of 29
 
Cross-marketing strategies that work and can help grow your business Presented By: Jane Cooper, President Tim Montgomery, Vice President Cooper Hong Inc. Tuesday, March 8, 2010 Downtown St. Charles Partnership Business Development Breakfast
Jane Cooper, President ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tim Montgomery, Vice President ,[object Object],[object Object],[object Object],[object Object]
What is cross-marketing? ,[object Object]
Why cross-market? ,[object Object],[object Object]
Cross-marketing opportunities by business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-marketing opportunities by event ,[object Object],[object Object],[object Object]
How cross-marketing can help your dollars go further ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-marketing benefits: Expanded customer base ,[object Object],[object Object],[object Object],[object Object]
Cross-marketing benefits: Time savings ,[object Object]
Cross-marketing benefits: Enhanced reputation ,[object Object],[object Object]
Cross-marketing benefits: Increased creativity and innovation ,[object Object],[object Object]
Four steps to effective cross-marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
1) Understand your customers. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) Identify businesses that target similar customers. ,[object Object],[object Object],[object Object],[object Object]
3) Find benefits for both parties. ,[object Object],[object Object],[object Object],[object Object]
4) Develop and implement the campaign. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-marketing with non-profits ,[object Object],[object Object],[object Object],[object Object]
Cross-marketing with non-profits: Case Construction Equipment and Habitat for Humanity ,[object Object],[object Object]
Cross-marketing examples
Cross-marketing examples
Cross-marketing examples ,[object Object]
Ways to cross-market ,[object Object],[object Object],[object Object],[object Object],[object Object]
More ways to cross-market ,[object Object],[object Object],[object Object],[object Object]
Even more ways to cross-market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Time to roll up our sleeves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time to roll up our sleeves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your time this morning! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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