This template document accompanies the Grow your business with Facebook slides.

1. Grow your business with Facebook – Your Plan
Why is now a good time to be using Facebook to grow your business?
Your Facebook strategy: Who are you talking to on Facebook?
Your Ideal Customer Profile
This data is available from: your own customer records, ABS or other databases eg Ibis World.
Geographic Where do they live?
How does this influence what they buy?
Demographic Gender?
Age?
Occupation?
Income?
Education?
Psychographic
(personality,
values, opinions,
attitudes,
interests, and
lifestyles)
Political alliance?
Socially conscience?
Cultural background?
Behavioural What is their buying journey – impulsive, research, referral?
Allison Miller digitalcapability.com.au

2. What are their buying habits – budget, value for money, quality?
How do they share their buying habits – reserved, showcase,
social media?
What opportunities are there to on-sell or create a full
experience?
Where do your new customer leads come from now –
advertising, referrals?
Digital How do they interact with Facebook – computer / mobile?
Do they use other social media?
What digital content do they engage with?
Do they buy online – Are the influences or decision makers?
Allison Miller digitalcapability.com.au

3. Your Facebook strategy: What are you going to say?
Determine your Facebook message by creating a SMART goal:
• S - Specific
• M - Measurable
• A - Attainable
• R - Relevant
• T - Timely
Your Facebook strategy: How are you going to say it?
• Your original content
• Other people's content
• Interactions
• Customers
How to create and manage your Facebook Page
Allison Miller digitalcapability.com.au

4. Facebook marketing
• Direct marketing
• Boost posts
• Promote page
• Sponsor ads
• Competitions
• Marketplace
Measuring your Facebook marketing
• Facebook Insights
• Google Analytics
• Likes vs Interactions
• Revenue vs Influence
What will you investigate further?
Allison Miller digitalcapability.com.au