Presented to students as a part of AIGA's EMERGE: Prepared event, Patrick talks about finding, owning, and refining your personal brand. And since he's not a sausage, he would know a thing or two about that.

1. Go Brand Yourself!
Leaving your mark on the
internet, and beyond.
Patrick Haney
UX Designer at Hanerino
notasausage

2. Hi, I’m Patrick Haney.
I’m also not a sausage.

3. That’s my personal brand.
What’s yours?

4. Find your brand
Create something that’s you, or let
it find you.
STEP 1

5. patrickhaney.com
How did I ever
get a job as a
designer?

6. Own your brand
Make it yours and let the world
know what you're about.
STEP 2

7. Photo by Steve Caruso: https://flic.kr/p/R3bFn

8. Help people find you
• Register your full name as a
domain
• Create social media profiles with
your brand or your name
• Google yourself and influence the
results

9. Patrick Haney is not a sausage.
He’s a designer who codes,
an educated leader &
successful speaker, and an
active member of his local
design community.
Patrick is currently a board
member of the AIGA
Upstate New York chapter,
and previously of the
Boston chapter.
portfolio.patrickhaney.com
More portfolio work ava
upon request.
Patrick Haney
Rochester, NY
patrick@hanerino.co
patrickhaney.com
linkedin.com/in/p
lanyrd.com/nota
Professional refe
available upon r
UX Designer & Front-End Developer
Hanerino in Rochester, NY
March 2009 - Present
Experienced designer with strong coding skills and one-half of a two-person design studio •
Designing & building experiences for client websites and applications • CMS setup and
custom development work • Researching and implementing responsive web design
best practices
Experience Designer
Partners + Napier in Rochester, NY
December 2015 - November 2016
Part of a small UX and front-end development team at an integrated agency • Working
directly with clients like BMW & MINI Financial Services, Mederma, and Delta Private Jets •
Designing, building and testing HTML emails and landing page experiences
Adjunct Instructor
The Center for Digital Arts in Waltham, MA
November 2009 - April 2014
Part time instructor in the Graphic and Web Design/Web Development programs at CDIA •
Teaching modules on CSS, XHTML, JavaScript, PHP and more to small class sizes • Assisting
with the development and improvement of modules within the program
Lead Designer
Litmus in Cambridge, MA
October 2011 - April 2012
Design and code for Litmus web application, including rework of old features and creation of
new features • Layout and content work for new marketing site pages • Application of user
metrics to realign site and app design elements
User Interface Designer
Harvard University in Cambridge, MA
November 2005 - March 2010
Lead designer for iSites, a content/course management system for Harvard with a robust
customization engine • Improved usability & accessibility of iSites with standards-based
HTML and CSS • Created new iSites themes for schools and departments to use
Web Developer
RIT Libraries in Rochester, NY
ber 2003 - November 2005
s at RIT Libraries • Designed and built the Art on
name.rit.edu) websites •
f
• Make sure it’s not only easy to
read, but easy to scan.
• Allow your brand, and your
personality, to show
• Keep it to a single page
Letterhead
• Have a cover letter ready

10. Your portfolio
Make the time
to put your
work online

11. cmdspace.com

12. Refine your brand
Once they find you, make them
like you.
STEP 3

13. http://bit.ly/youronlinerep
of employers have rejected a job
candidate because of information
they found out about them online
70%

15. http://bit.ly/youronlinerep
of employers say that a positive
online reputation influences
their hiring decisions
85%

16. Create content
around your subject matter

18. Make lasting connections
Meet them, greet them, and make
them remember you.
STEP 4

20. Leave your comfort zone
Expand your network, and
your knowledge.

22. Thank you.
patrick@hanerino.com
notasausage