This document discusses the concept of change and how design can be used to facilitate positive change. It provides examples of how people can enact change even without permission, such as by changing tools or processes at work or through personal side projects. The document encourages making user-focused changes to reduce friction and earn trust, and provides tips on how designers can help change user habits and behaviors in a positive way. It promotes the idea that even small changes by individuals can collectively change the world for the better.

1. DESIGN FOR
CHANGE
It Makes Cents

2. HELLO.
I’M PATRICK.
and I’m not a sausage.

5. CHANGE

6. WHAT IS
CHANGE?

7. CHANGING
THE WORLD
IS ABOUT
MORE THAN
JUST BEING
GREEN

8. “TO MAKE THE FORM, NATURE,
CONTENT, FUTURE COURSE, ETC., OF
(SOMETHING) DIFFERENT FROM WHAT
IT IS OR FROM WHAT IT WOULD BE IF
LEFT ALONE”
- dictionary.com

11. THE 50 CENT
POPE COIN
CHANGE WE CAN
BELIEVE IN

12. WHY DO WE NEED IT?
Because bad design sucks.

27. WHY CHANGE?
For our users (and for profit too).

30. THE THING I HATE THE
MOST ABOUT
ADVERTISING IS THAT IT
ATTRACTS ALL THE
BRIGHT, CREATIVE AND
AMBITIOUS YOUNG
PEOPLE, LEAVING US
MAINLY WITH THE SLOW
AND SELF-OBSESSED TO
BECOME OUR ARTISTS.
-Bansky

31. 1. PEOPLE ARE LAZY
They just don’t “feel” like it.

36. REDUCE SIGN-UP
FRICTION
Let your users get to work

38. “USERS DON’T WANT TO USE YOUR
FORM. THEY WANT WHAT’S ON THE
OTHER SIDE.”
- Luke Wroblewski

51. 2. PEOPLE HAVE HABITS
And they’re used to them, good or not.

58. 3. PEOPLE ARE WARY
They don’t trust you or your web form.

59. “I GET SO IMPRESSED
WHEN I CLICK
‘UNSUBSCRIBE’ IN
EMAILS AND IT WORKS
THAT I ALMOST WANT
TO RE-SUBSCRIBE.”
- Fred LeBlanc
@fredleblanc

60. DON’T DECEIVE
They WILL find out.

66. 4. PEOPLE GET DISTRACTED
Oooh! Something shiny!

71. 1. CREATE CHANGE AT WORK
Even if you don’t have permission

76. <DIV ID=”BLOG”>
<DIV CLASS=”HENTRY”>
<H3 CLASS=”ENTRY-TITLE”>ABOUT THE
SCHOOL OF PUBLIC HEALTH</H3>
<P CLASS=”ENTRY-CONTENT”>LOREM
IPSUM...</P>
</DIV>
</DIV>

77. 2. CHANGE YOUR TOOLS
Make them better for you and others.

81. DO WEBSITES NEED TO
BE EXPERIENCED
EXACTLY THE SAME IN
EVERY BROWSER?

86. 3. MAKE CHANGE ON THE SIDE
Personal projects are more personal.

91. <P>
THE PAGE YOU REQUESTED COULD NOT BE
FOUND BUT PERHAPS YOU CAN HELP FIND A
MISSING CHILD:
</P>
<SCRIPT TYPE="TEXT/JAVASCRIPT"
CHARSET="UTF-8" SRC="HTTP://
SCRIPT.MISSINGCHILDREN404.ORG/SCRIPT.JS">
</SCRIPT>

94. 4. CHANGE THE WORLD
One person at a time.

98. Text “notasausage” to 50500

105. <SCRIPT LANGUAGE="JAVASCRIPT"
TYPE="TEXT/JAVASCRIPT"
SRC="HTTP://WWW.ONLINELEAF.COM/
SAVETHEENVIRONMENT.JS"></SCRIPT>

106. OUR USERS
Are lazy, so make it easy.
Have habits, so take advantage.
Are wary, so earn their trust.
Get distracted, so keep them focused.

107. MAKE A CHANGE
Create change at work, even if it isn’t approved.
Help change the tools you use.
Use side projects to do good.
Be a “green” designer.

108. THANK YOU.
Patrick Haney
Designer/Developer at Hanerino, Inc.
@notasausage
http://hanerino.com

109. QUESTIONS?

110. CHANGE THIS
PRESENTATION
Give your feedback, and make it better
http://spkr8.com/t/5187