The document discusses personal branding trends for 2013 that translators can leverage. It identifies 7 trends: 1) Curation - expressing your brand through curating others' content rather than constant creation; 2) Customization - customizing your online profiles through services allowing color/design choices; 3) Mobile - the importance of mobile optimization as most job search on mobile; 4) Focus on humanity - promoting your human side through pictures and stories; 5) Visual resumes - transitioning from text resumes to visual ones using pictures; 6) QR codes - using QR codes to link profiles and drive traffic; 7) Timelines - services like LinkedIn allowing custom timelines to showcase experience and skills.
Five Other Social Media to Jumpstart Your Internet Marketing Effortsauswebsolutionss
Are Facebook, YouTube and Twitter the only social media websites you are fully acquainted with and been using in your marketing campaign? You could be losing half the battle. It is true these three aforementioned sites have millions and millions of users or potential customers combined, but there are other social media sites out there who command millions of users worldwide.
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Jane Marsh's powerpoint presentation from the June 27 webinar from People Management magazine – People power: Sourcing brilliant ideas using social media.
Watch the webinar on demand at http://webinars.peoplemanagement.co.uk/
Developing a Professional Online Presence as a GraduateSue Beckingham
Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.
Five Other Social Media to Jumpstart Your Internet Marketing Effortsauswebsolutionss
Are Facebook, YouTube and Twitter the only social media websites you are fully acquainted with and been using in your marketing campaign? You could be losing half the battle. It is true these three aforementioned sites have millions and millions of users or potential customers combined, but there are other social media sites out there who command millions of users worldwide.
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Jane Marsh's powerpoint presentation from the June 27 webinar from People Management magazine – People power: Sourcing brilliant ideas using social media.
Watch the webinar on demand at http://webinars.peoplemanagement.co.uk/
Developing a Professional Online Presence as a GraduateSue Beckingham
Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Social Business @ IBM Denmark, May 2011IBM Danmark
Social Business @ IBM is includes how we (IBM'ers) are using various Social Tools in the way we communicate, work, collaborate, innovate, and listen. In May 2011 more than 250 Danish IBM'ers participated in the first townhall presentations, focused on the Social Enablement and Engagement part -- how specifically the IBM'ers can use Social Media external.
IBM is encouraging all IBM'ers to get involved and using Social Media as one of their communication channels. And to support this, IBM'ers around the world have helped creating some simple guidelines, which are valuable for any organization thinking about how to approach this new (well, almost old now...) medium. Available here: http://www.ibm.com/blogs/zz/en/guidelines.html
Interesante Documento sobre la evolución de la gestión del conocimiento... Coolhunting análisis de tendencias, en industrias, aprovechamiento de los avances tecnológicos y culturales, nuevos medios, nuevos consumos
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Social Business @ IBM Denmark, May 2011IBM Danmark
Social Business @ IBM is includes how we (IBM'ers) are using various Social Tools in the way we communicate, work, collaborate, innovate, and listen. In May 2011 more than 250 Danish IBM'ers participated in the first townhall presentations, focused on the Social Enablement and Engagement part -- how specifically the IBM'ers can use Social Media external.
IBM is encouraging all IBM'ers to get involved and using Social Media as one of their communication channels. And to support this, IBM'ers around the world have helped creating some simple guidelines, which are valuable for any organization thinking about how to approach this new (well, almost old now...) medium. Available here: http://www.ibm.com/blogs/zz/en/guidelines.html
Interesante Documento sobre la evolución de la gestión del conocimiento... Coolhunting análisis de tendencias, en industrias, aprovechamiento de los avances tecnológicos y culturales, nuevos medios, nuevos consumos
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
Branding through social media - In Personal, Professional and Business Profiles
AGENDA
- What is Branding
- Why Social Media
- Branding Through Social Media
- Which Social Media Platforms – by the numbers
- Reputation Management
- Building the Profile
--- LinkedIn
--- Facebook
--- Twitter
* Monitor
--- YouTube
--- Pinterest
- Finding Content to Post
Language service providers consider themselves "localization experts." However, when attempting to expand into the US market, they often lack a strong, US-friendly marketing and branding strategy that allows them to meet the distinctive needs and wants of this unique market. LSPs from many parts of the world that want to expand into the US market need specific goals and a unique selling proposition in order to reach their "American dream." This presentation will discuss the top ten marketing elements that are critical when expanding into the U.S. market.
Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/
Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates?
Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession.
This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business.
To listen to the full webcast, visit http://translatorsmarketingclub.com
Marcela Reyes' Seminar on Creating Your Digital Portfolio at #ata54.
The competitive translation market continues to change, as does the way translators prospect for work. Since most are trying to eliminate the paper trail, translators must re-learn how to effectively and professionally showcase their work. Online portfolios are not limited to artists. An online portfolio will increase your visibility and digital identity and offer you a unique opportunity to stand out from the crowd. This hands-on workshop, using five tools, will explore the essential elements of your portfolio, offer a step-by-step process to build your own e-portfolio, and provide tips for branding and marketing.
Presentation given by Marcela Reyes at #ata54.
As you think about your approach to increasing your client base, growing your language business, making your name known, and having an effective strategy in the current economy, you need to apply 10 essential principles to creating a sustainable, profitable, and ultimately successful business. Some of the things you will learn during this session include how to develop a solid and distinctive brand, advance your business through social media, and how to build the reputation of your business to separate it from the competition.
In the Translation and localization industry, players tend to focus their attention on benchmarking the competition, implementing technology innovations or simply extending service offerings. The more they benchmark their competition, the more they look like them. When markets are reconstructed and value breakthroughs are created for buyers and the organization, the new demand is unlocked, giving place to value innovation. There is no longer a need for new technologies or pricing strategies. The conventional assumptions about how to compete are simply challenged.
By looking at other industries, the presentation showed how Starbucks, Cirque de Soleil and Southwest Airlines came up with a value curve based on differentiation and the right price strategy by implementing the Blue Ocean Strategy. By changing the service offering and finding new customers, it is possible for LSPs to create a new customer value proposition and a new market space. That is called “Value Innovation.”
By providing an overview of how these three companies were able to reach uncontested markets, the attendees will walk away with a framework that can be considered for creating a new way of creating value innovation in their service offerings.
William Arruda, Personal Branding Guru, predicts each December the personal branding trends that will be of value to career-minded professionals like translators. Explore what trends translators should incorporate in their marketing strategy to increase their influence, name recognition and success!
How to Create Value, Attract More Clients & Charge Higher Rates to
2013 trends final
1. The 2013 Personal Branding
Trends and How Translators Can
Leverage Them
Marcela Reyes, MBA
Chief Branding Officer
Latitudes Training, Coaching and Consulting
www.latitudescoach.com
1
2. A bit about me
• 20+ years industry experience
• MBA in Marketing
• Entrepreneur
• 12+ years as a ATA certified Eng>SP translator
• Certified Localization Project Manager
• Blue Ocean Strategy Certified Practitioner
• Professional business, marketing coach and branding coach
• Reach Certified Personal Branding Strategist
• Reach Certified Online Identity Strategist
• Certified 360 Reach™ Brand Assessment Analyst
• 2010-2012 ATA’s Spanish Language Division Administrator
• Columnist
• International speaker
6. Welcome to
Content Curation
Finding groups, content, posts, pictures and organizes and shares the
best and most relevant content on a specific issue online.