Brand exploration

1. PERSONAL BRAND EXPLORATION
Kennedy Frye
Project & Portfolio I: Week 1
10-2-2022

2. IDENTITY
Kennedy currently resides in the windy city of Chicago, Illinois.
She spent her four years of high school attending The Chicago
Academy for the Arts, located in the heart of Chicago. Through
high school, Kennedy had the opportunity to take part in many
juried exhibitions and showcases. Including the annual Black
Juried Art Exhibition at the Museum of Science and Industry, one
of the largest museums in Chicago. At many of these exhibitions,
she was awarded first place, which led to the opportunity to
coordinate gallery shows at local museums. Here is the time in her
career when she found her love for marketing and design.
Kennedy enjoyed being able to coordinate beautiful shows while
also being able to relieve the stress of the logistic work from the
artist participating. She wanted them to focus on what was most
important, which was their art. Now Kennedy currently studies
digital marketing and FullSail University, with the hopes that she
can elevate her knowledge of branding and apply her skills within
her future career.
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing communications specialist
• Graphic Designer
• Marketing Designer
The Creator Archetype
- Working through creativity and
inspiration to develop ways to
showcase originality and uniqueness.
Digital Marketing and Design for Small Business and
Executive Companies
Picture Relevant
to Your Industry
Goes Here

4. Small Developing Businesses, Established Companies,
TARGET AUDIENCE
Established Business Owners:
- 48.6% women 51.4% men
- Average age of 44 years old
- White (70.8%)
- Hispanic (14.4%)
- Black or African American (6.0)
Small Buiesnnes owners:
- 61.0% men 39.0% women
- White (61.8%)
- Hispanic (25.4%)
- Black (12.8%)
- Majority Gen X
- Predominately residents of California (4.1 billion business)

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Immediately after graduation, I would like to establish connections
through different work opportunities which will help me grow my own
personal brand. Specifically, I want to increase my connections in the
industry
Mid Term: (YEAR)
• The specific goal you want to achieve in the mid-term.In the next five
years, I would like to establish my own freelance practice. Building
partnership and customer relationships. Specifically, I want to start my
own professional practice as a freelance designer and marketing
professional
Long Term: (YEAR)
• The specific goal you want to achieve in long term.
‣In the next 15-20 years I would like to be established in the
design industry providing courses to others about creative
success.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current &
SOFT
HARD
SOFT
HARD
Design, build, or maintain Web sites
Write supporting code for Web applications
Collaborating with management or users
Responding to user emails
Proficiencies
Developing web maps
CRM Software
Establishing a project timeline
Interacting with user interface

7. I assist entrepreneurs and businesses in
developing to their companies to their full
potential. I’ll provide creative design and
marketing services that will continuously
captivate a new and recurring audience to your
brand.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media Manager and Content Creator at Textured Spaces
• Graphic Designer (Freelance) for Solid Foundation Management
Volunteer work:
- Chicago Food Depository
- Paws Chicago
Education:
• High-school Diploma at the Chicago
Academy for the Arts, 2020
• Online Marketing, B.S., Full Sail University (2023)
Awards:
- Ilaea student-wide showcase
- First place student award in black
creativity juried exhibition at MSI
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Riley Kilmartin
Industry Experience:
• Graphic Design/ Marketing
Specialist at Republic Bank of
Chicago
• Graphic design Intern at
Goodheart -Willcox
Education:
• Illinois State University BS, Graphic Design
Leadership Experience:
• Freelance Design
Skills and Proficiencies:
• Graphic Design - 1 Endorsement
• Adobe Photoshop - 1 Endorsement
• Microsoft Work - 0 Endorsements
Kennedy Frye
Overall Online Presence:
• 281 connections. The Image banner is
customized with a professional headshot. The
profile provides a lot of detail, the website
features a link to Riley’s personal website and
Riley was last active on social media 3 weeks ago.
Their URL link is customized
• Grade: 100/100
HEADSHOT
Industry Experience:
• Social Media Manager and Content
Creator at Textured Spaces
• Graphic Designer (Freelance) for
Solid Foundation Management
Education:
• Chicago Academy for the Arts HS Diploma
• Current student at FullSail University
Leadership Experience:
• Head and creator of BSU at the Chicago Academy for the
Arts
• Coordinator of Creativity and excellence exhibition at the
HPAC
Skills and Proficiencies:
• Microsoft Word - 0 Endorsements
• Adobe Photoshop - 0 Endorsements
• Graphic Design - 0 Endorsements
Overall Online Presence:
• No Online Presence
• 20/100 Poor

10. COMPETITION
Mat Stewart
Noteworthy Experience:
• Graphic Designer for the Chicago Bears
• Recipient of the Stephan M Gates
sportsmanship award
Kennedy Frye
HEADSHOT
Industry Experience:
• Graphic Designer for the Chicago Bears
• Jr. Art Director/Digital Developer at Gelia
• Graphic Design/ Marketing Intern at Town or Normal
• Graphic Designer as Design Streak
• Lab technician at ISU Office of research in arts
technology
• Graphic Design Intern at Business builders
• Student Rep. at Adobe
Education:
• Illinois State University BS Graphic Design
Skills and Proficiencies:
• Graphic Design - 54 Endorsements
• Adobe Creative Suite - 44 Endorsements
• Branding and Identity - 15 Endorsements
Overall Online Presence:
• 500+ connections, the banner image is also
customized. The headshot is professional, and the
profile is fairly detailed. There are no published articles
on this profile and Mat was active on social media 2
weeks ago media. Mats Linked-in URL is customized
• Grade 100/100
Industry Experience:
• Social Media Manager and Content Creator at
Textured Spaces
• Graphic Designer (Freelance) for Solid Foundation
Management
Education:
• Chicago Academy for the Arts HS Diploma
Leadership Experience:
• Head and creator of BSU at the Chicago Academy for
the Arts
• Coordinator of Creativity and excellence exhibition at
the HPAC
Skills and Proficiencies:
• Microsoft Word - 0 Endorsements
• Adobe Photoshop - 0 Endorsements
• Graphic Design - 0 Endorsements
Overall Online Presence:
• No Online Presence
• 40/100 Poor

11. BRAND POSITION
Combining creation and innovation to help
grow the future businesses of tomorrow.
Kennedy Frye

12. NETWORKING&MARKETING
Industry Events & Organizations
• The Chicago Graphic Design Meetup Group
‣ Sep 24, Chicago IL
• How to Market/ Brand yourself
‣ Oct 5, (Online Event) Chicago Il.
• Marketing yourself to recruiters
‣ Oct 16, (Online Event) Chicago Il.
Digital Marketing
• Primary Content: As a digital marketer I plan on publishing
content that adheres to my creator brand archetype. I plan on
publishing content that focuses on the design elements of marketing.
Opening up to a more creative and imaginary approach to marketing.
• Primary Tools: Instagram and Linked-In are good networks to
promote because of how easy it is to gather a large audience on those
platforms. However, I often don’t post a lot of content on these
platforms.
• Website: By having a digital portfolio I'll be able to link it to other
social media. It’ll be easier for people to see my work personally and
get to know me better separate from the image of social media
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have a mentor that’s been in
the marketing and or design industry for
many years they are very established in their
craft and we would have similar brand
archetypes.
Formal Education
• Online Marketing, B.S., Full Sail University (2023)
• Chicago Academy for the Arts (2020)
Technical Skills
• Collaborate with web development professionals, such as
front-end or back-end developers, to complete the full
scope of Web development projects.
• Conduct user research to determine design requirements
and analyze user feedback to improve design quality.
• Design, build, or maintain Web sites, using authoring or
scripting languages, content creation tools, management
tools, and digital media.
Soft Skills
• Update website content.
• Create images or other visual displays.
• Prepare graphics or other visual representations
of information

14. Kennedy Frye
We all know it is hard to successful design and grow your vision for your
brand. Well, that’s where I come in, my job is to provide creative and
innovative design and advertising techniques to grow your brand or
company. Imagine being able to focus on your brand accomplishments
without having to worry about how the logistics.
“

15. REFERENCES
• Creator brand Archetype - Kaye Putnam: Psychology
brand strategy. Kaye Putnam | Psychology
Driven Brand Strategist. (2022, April 13).
Retrieved October 2, 2022, from https://
www.kayeputnam.com/brand-archetype-
creator/
• Matt Stewart - senior director - strategic consulting -
linkedin. (n.d.). Retrieved October 2, 2022,
from https://www.linkedin.com/in/
mattstewart211
• 15-1255.00 - web and Digital Interface Designers.
O*NET OnLine. (n.d.). Retrieved October 2,
2022, from https://www.onetonline.org/link/
details/15-1255.00
•15-1255.00 - web and Digital Interface
Designers. O*NET OnLine. (n.d.).
Retrieved October 2, 2022, from https://
www.onetonline.org/link/details/
15-1255.00
•Riley Kilmartin - Graphic design/marketing
specialist - linkedin. (n.d.). Retrieved
October 2, 2022, from https://
www.linkedin.com/in/riley-
kilmartin-3141b6199