This document provides an overview of GNFC Ltd, a public sector fertilizer company in India. It discusses the company's business areas including fertilizers, chemicals, imports/trading, and information technology. It also summarizes the company's distribution channels for fertilizers which include institutional agencies, company outlets, and private trade. The document then presents findings from an analysis of farmers and dealers in the Bharuch region, noting competitors and preferences. It concludes with learnings from the organization such as their safety measures and friendly work environment.

1. Welcome to GNFC. Ltd .
PRESENTED BY:
RAVIN GANDHI
SSR INSTITUTE OF MANAGEMENT & RESEARCH

2. COMPANY TOUR
 About the Company
 Distribution Channel of
Fertilizers at GNFC Ltd
 About Analysis
 Major Findings &
Suggestion
 Learning at the
Organisation

3. ABOUT THE COMPANY
Name of the Company: Gujarat Narmada
Valley Fertilizer
Company Ltd.
(GNFC)
Brand Name : Narmada
Type of Company : Public Sector
Company
Year of Establishment : 10th May, 1976

4. BUSINESS AREAS OF GNFC
INDUSTRY PRODUCT/SERVICES
Fertilizer Urea, Ammonium Nitrophoshate And Calcium
Ammonium Nitrate.
Chemicals Ammonia, Methanol, Acetic Acid , Formic Acid, Methyl
Formate, Concentrated Nitric Acid, Weak Nitric Acid,
Ammonium Nitrate (Melt), Aniline, Toluene Di-
Isocyanate And Nitrobenzene.
Imports/Trading Single Super Phosphate, Muriate Of Potash, Urea, Di-
ammonium Phosphate, Water Soluble Fertilizer,
Methanol.
Information PKI And Digital Signature Certificate, e-Procurement,
Technology Data Centre, e-Governance Project, security and

5. DISTRIBUTION CHANNEL OF FERTILIZERS AT
GNFC LTD

6. DISTRIBUTION CHANNEL FOLLOWED BY THE
GNFC
• Institutional agency
 GUJCOMASOL
 Cotton Federation
 Fruit and Vegetable Federation (F&V)
 Tobacco Federation
 Gujarat Agro Industry Corporation (GAIC)
 Gujarat Farmer Dealer Association (GFDA)
 Uttar Gujarat Farmer Dealer Association (UGFDA)
 Grain Federation
• Company outlet
 Narmada Khedut Sahay Kendra (NKSK)
• Private trade

7. DISTRIBUTION CHANNELS OF FERTILIZER
GNFC
INSTITUTION
PRIVATE
AL AGENCES COMPANY
TRADE
OWNED
State Agro RETAIL
State Coop. Industries/ OUTLETS
Marketing Marketing
Commodity
Federation Whole
Fed.
Seller
District/Talu
ka Level Private
Co.Operative Retail
Societies Dealer
Own Retail Private
Outlets Dealer
Primary
Agricultural
Credit Society
FARMERS

8. STATE WISE DISTRIBUTION OF FERTILIZER IN
PERCENTAGE
Karnataka
Haryana 1%
3%
Punjab Andhra
4% Pradesh
9%
Uttar
Pradesh
Gujarat
10%
48%
Chhattisgarh
4%
Rajasthan
5%
Madhya
Pradesh Maharashtra
8% 9%

9. DISTRIBUTION CHANNEL OF THE COMPANY
Rail Head
Dealer / GUJCO
Buffer e.g. DPSU
Rail Head/Nodal W/H
Rail Head/Nodal W/H Field W/H
GNFC
Plant
Retailer
e.g.Village Society
TPSU, NKSK
RAIL ROAD

10. ABOUT THE ANALYSIS
 The analysis had been done on the farmers
and the dealers of the Bharuch region.
 The analysis had been done on the primary
data which is asked to them through
questionnaire
 The analysis had been done from the
questionnaire asked to 28 dealer and the 37
farmers

11. MAJOR FINDINGS & SUGGESTION
 In the region, GSFC is a strong competitor of
GNFC in the Urea trade.
 In some of the villagers, there are co-operatives
societies and private agro industry’s retail shops
also: and in such cases farmers prefer to buy
the fertilizers from them believing that they sell
fresh goods.
 GNFC is leading 8in the region with its DAP.
 Getting competent dealers in the rural areas in
the general a herculean task.

12. LEARNING AT THE ORGANISATION
 Finger print attendance with a card system
 Safety Measures
 Q.C department
 Clean and safe environment.
 Friendly Environment.

13. THANK YOU