Chemical industry MBA

1. Group Members
NAME ROLL NO
Prathamesh Kadu 52
Prashant 81
Krutuja Kadu 51

2.  Introduction
 Overview of chemical industry
 Major segments of the chemical industry
 Regulations for chemical industry
 Government initiatives for chemical industry
 Top 10 market players
 Market leader and follower
 Overview of Pidilite industries
 Company verticals
 PESTEL analysis
 Porter’s five forces
 SWOT analysis
 IE matrix
 SPACE matrix
 Conclusion

3.  The chemical industry is critical for the economic
development of any country.
 Providing products and enabling technical solution.
 virtually all sectors of the economy

4.  History and evolution
 Key consumers of the industry and their changing needs
 Stage in the industry life cycle
 Total available market size
 Total serviceable market size

7.  Launched second phase of “Chemistry Everywhere”
campaign to boost the growth of chemical industry in
India
 100 per cent FDI is permissible in the Indian
chemicals sector; manufacturing of most chemical
products is de-licensed
 Setting up of PCPIRs
 The Government of India has launched the Draft
National Chemical Policy, which aims to increase
India’s chemical sector in the GDP .

8.  Pidilite Industries Ltd.
 Tata Chemicals Ltd.
 UPL Ltd .
 Gujarat Fluoro Chemicals Ltd.
 Solar Industries India Ltd.
 BASF India Ltd.
 Aarti Industries Ltd.
 GHCL Ltd.
 India Glycols Ltd.
 IGL businesses

9. Pidilite Chemical LTD. TATA Chemical LTD.
1. Become a largest
manufacturers of adhesive.
2. Main stay of earning is
consumer and industrial
adhesive and sealants
3. Fevicol is a company’s largest
brand.
4. Leading brands are fevicol,
parcol, fevibond, fevikwik,
fevistick and feviseal.
5. EUROPE,.U.S.A.
ASIA.,AUSTRALIA,JAPAN.
1. Worlds Largest Producer of
Soda Ash.
2. India’s market leader in
branded iodised salt segment.
3. Leading player in the domestic
corp nutrients space.
4. Manufacturing facilities across
4 containents.
5. ASIA ,U.S.A., U.K., AFRICA

10. Vision
 To Be The Most Innovative Research and TechnicaI Competence Center for Sustaining
"Innovation-Driven" Growths for Pidilite Group of Companies Globally.
Mission
 Invite, ivnest, and embrace talented people and scientists for great challenges ahead
 Support, serve, and satisfy valuable customers with our innovative products and
excellent technical competency
 Innovate with our customers to provide total product satisfactions and business growths
Goals
I
 Be a business leader by promoting innovation and achieving Global Standards.
 Delight customers by offering quality products and services.
 Adopt ethical, safe and environment-friendly practices.

11. The product portfolio of Pidilite is:
▪ Adhesive and Sealants
▪ Construction and Paint chemicals
▪ Art materials and others
▪ IndustriaI resins
▪ IndustriaI Adhesives
▪ Organic pigment and preparations
Core Competencies of the firm
Pidilite Industries, one of the biggest companies in the adhesives industry, has stuck to its core competency of
manufacturing various kinds of adhesives used across different industries. With a portfolio of brands including
Fevicol, Dr Fixit. M-seal and Fevistik the company has been able to carve out a market share of close to 45% in the
adhesives and sealant market.

12. Pidilite chemicals
(vertical’s)
TATA chemicals
(vertical’s)
•Textile and paper chemicals.
•Industrial resins.
•Leather Chemicals.
•Industrial adhesive.
•Footwear Adhesive.
•Organic Pigments and prepration.
•Industrial Bonding Solutions.
•Maintenance, repair and overhaul.
•Dence soda ash.
•Light soda ash.
•Allied chemicals.
•TATA Sampann Dals
•Sodium Bicarbonate
•.Paras Fertilizers.
•TATA shudha.
•Paras Formula.

13.  Political Factors
 Economical Factors
 Socio cultural Factors
 Technological Factors
 Environmental Factors
 Legal Factors

14. Threat of New Entrants
- Low and Will Remain Low
• Government regulation & patents
• Significant capital requirements
• Incumbents have superior efficiency &
quality in production that may be
difficult to imitate
• Intense R & D and human capital
requirement
Bargaining Power of Suppliers
- Moderate & Will Remain Moderate
• Chemical industry relies on supplies
from a few large corporation (such as
those in petrochemicals industry)
• Chemical producers have limited
substitutes for inputs
• Most suppliers are not dependent on
their sales to chemical manufacturers
Bargaining Power of
Buyers
-Moderate & Will Remain Moderate
• Chemical are important inputs to
many industries
• Those in chemical industry have
many End-customer; don’t rely
on one customer
• The product (chemical) are not
greatly differentiated
• Usually purchased through long-
term contracts, so switching costs
are high
Threat of Substitutes
-Weak & Will Remain Weak
• Buyers tend to need specific
chemicals as Inputs
• There really are no similar
substitutes for chemical
• Even if another chemical can
be used, it is most likely
produced by the same industry
players
Industry
Rivalry
-High & Increasing
• Large number of
competitors all
competing for
market share
• All are global
competitors little
room for
expansion
• All benefiting
from economies
of scales , so
competing on
price
• High fixed costs
& high exits costs

15. Strengths
1. Strong marketing &
Advertising skils.
2. Innovative Products.
3. Focus on quality.
4. Large product line.
5. Brand value
Weakness
1. Dependent acquisitions for some
products
2. Launching of brands like cyclo.
Opportunities
1. Strong focus on emerging
economies.
2. Organizing creative
competition for students helps
to promote
brand
Threats
1. Tough competition.
2. Manufacturing cost largely
dependent on crude oil and
petroleum prices which are
fluctuating.

20.  Pidilite is very satisfying adhesives among the
customers.
 Every year Pidilite try to introduce new adhesives or
products in the market.
 Almost all the dealers are satisfied with the quality
Pidilite adhesives.
 Pidilite has shown steady growth in last 5 years with
sales and profits growing at CARG of 12% and 19%
respectively.

21. Thank You