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- 1. Group Members NAME ROLLNO Prathamesh Kadu 52 Prashant 81 Krutuja Kadu 51
- 2. Introduction Overviewof chemical industry Major segments of the chemical industry Regulations for chemical industry Government initiatives for chemical industry Top 10 market players Market leader and follower Overview of Pidilite industries Company verticals PESTEL analysis Porter’s five forces SWOT analysis IE matrix SPACE matrix Conclusion
- 3. The chemicalindustry is critical for the economic development of any country. Providing products and enabling technical solution. virtually all sectors of the economy
- 4. History andevolution Key consumers of the industry and their changing needs Stage in the industry life cycle Total available market size Total serviceable market size
- 7. Launched secondphase of “Chemistry Everywhere” campaign to boost the growth of chemical industry in India 100 per cent FDI is permissible in the Indian chemicals sector; manufacturing of most chemical products is de-licensed Setting up of PCPIRs The Government of India has launched the Draft National Chemical Policy, which aims to increase India’s chemical sector in the GDP .
- 8. Pidilite IndustriesLtd. Tata Chemicals Ltd. UPL Ltd . Gujarat Fluoro Chemicals Ltd. Solar Industries India Ltd. BASF India Ltd. Aarti Industries Ltd. GHCL Ltd. India Glycols Ltd. IGL businesses
- 9. Pidilite Chemical LTD.TATA Chemical LTD. 1. Become a largest manufacturers of adhesive. 2. Main stay of earning is consumer and industrial adhesive and sealants 3. Fevicol is a company’s largest brand. 4. Leading brands are fevicol, parcol, fevibond, fevikwik, fevistick and feviseal. 5. EUROPE,.U.S.A. ASIA.,AUSTRALIA,JAPAN. 1. Worlds Largest Producer of Soda Ash. 2. India’s market leader in branded iodised salt segment. 3. Leading player in the domestic corp nutrients space. 4. Manufacturing facilities across 4 containents. 5. ASIA ,U.S.A., U.K., AFRICA
- 10. Vision To BeThe Most Innovative Research and TechnicaI Competence Center for Sustaining "Innovation-Driven" Growths for Pidilite Group of Companies Globally. Mission Invite, ivnest, and embrace talented people and scientists for great challenges ahead Support, serve, and satisfy valuable customers with our innovative products and excellent technical competency Innovate with our customers to provide total product satisfactions and business growths Goals I Be a business leader by promoting innovation and achieving Global Standards. Delight customers by offering quality products and services. Adopt ethical, safe and environment-friendly practices.
- 11. The product portfolioof Pidilite is: ▪ Adhesive and Sealants ▪ Construction and Paint chemicals ▪ Art materials and others ▪ IndustriaI resins ▪ IndustriaI Adhesives ▪ Organic pigment and preparations Core Competencies of the firm Pidilite Industries, one of the biggest companies in the adhesives industry, has stuck to its core competency of manufacturing various kinds of adhesives used across different industries. With a portfolio of brands including Fevicol, Dr Fixit. M-seal and Fevistik the company has been able to carve out a market share of close to 45% in the adhesives and sealant market.
- 12. Pidilite chemicals (vertical’s) TATA chemicals (vertical’s) •Textileand paper chemicals. •Industrial resins. •Leather Chemicals. •Industrial adhesive. •Footwear Adhesive. •Organic Pigments and prepration. •Industrial Bonding Solutions. •Maintenance, repair and overhaul. •Dence soda ash. •Light soda ash. •Allied chemicals. •TATA Sampann Dals •Sodium Bicarbonate •.Paras Fertilizers. •TATA shudha. •Paras Formula.
- 13. Political Factors Economical Factors Socio cultural Factors Technological Factors Environmental Factors Legal Factors
- 14. Threat of NewEntrants - Low and Will Remain Low • Government regulation & patents • Significant capital requirements • Incumbents have superior efficiency & quality in production that may be difficult to imitate • Intense R & D and human capital requirement Bargaining Power of Suppliers - Moderate & Will Remain Moderate • Chemical industry relies on supplies from a few large corporation (such as those in petrochemicals industry) • Chemical producers have limited substitutes for inputs • Most suppliers are not dependent on their sales to chemical manufacturers Bargaining Power of Buyers -Moderate & Will Remain Moderate • Chemical are important inputs to many industries • Those in chemical industry have many End-customer; don’t rely on one customer • The product (chemical) are not greatly differentiated • Usually purchased through long- term contracts, so switching costs are high Threat of Substitutes -Weak & Will Remain Weak • Buyers tend to need specific chemicals as Inputs • There really are no similar substitutes for chemical • Even if another chemical can be used, it is most likely produced by the same industry players Industry Rivalry -High & Increasing • Large number of competitors all competing for market share • All are global competitors little room for expansion • All benefiting from economies of scales , so competing on price • High fixed costs & high exits costs
- 15. Strengths 1. Strong marketing& Advertising skils. 2. Innovative Products. 3. Focus on quality. 4. Large product line. 5. Brand value Weakness 1. Dependent acquisitions for some products 2. Launching of brands like cyclo. Opportunities 1. Strong focus on emerging economies. 2. Organizing creative competition for students helps to promote brand Threats 1. Tough competition. 2. Manufacturing cost largely dependent on crude oil and petroleum prices which are fluctuating.
- 20. Pidilite isvery satisfying adhesives among the customers. Every year Pidilite try to introduce new adhesives or products in the market. Almost all the dealers are satisfied with the quality Pidilite adhesives. Pidilite has shown steady growth in last 5 years with sales and profits growing at CARG of 12% and 19% respectively.
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