Globus is an Indian fashion brand that was launched in 1998 and opened its first store in Indore, India in 1999. The brand focuses on affordable and trendy youth fashion. It has over 20 store locations across major Indian cities and plans to expand to 100 additional stores by 2017. Globus promotes its brand through magazines, newspapers, fashion weeks, and celebrity endorsements. The brand values its customers and aims to stay on the cutting edge of fashion trends through research.

1. RETAIL MANAGEMENT
MMM – I SEM 2ND YEAR
GROUP NO.6:
Prashant Mahamulkar – 19
Rajendra Sagare – 30
Avinash Ansurkar – 4
Pravin D’souza – 11
Shriram Mane - 21

2. AN OVERVIEW
• Launched in january 1998
• 1st store opened in 1999 at indore
• Followed by 2nd in chennai

3. PROMOTING CELEBRATIES

4. LOGO
• Stylish font & defines being trendy

5. TAGLINE
• “FASHION FOR A CHANGING WORLD”

6. PRODUCT
• The' iconic youth fashion brand in India

7. PRICE
• Affordable garments that are trendy and fashionable and
keeps pace with the changing trends.
• Starting range is around 300 Rs.
• Price differs according to the brand

8. PLACE
• STORE LOCATIONS
• Pune
• Chennai
• Mumbai
• Indore
• Jalandar
• Kolkata
• Nagpur
• Raipur
• Varanasi etc…..

9. PROMOTION
• Through newspaper,
• Through magazines,
• Through hoardings
• Along with fashion weeks
• Kareena kapoor endorsing the brand and also its summer,
winter collections and sale.

10. PEOPLE
• Values its consumers the most
• Value each and everyone associated to them

11. PROCESS
• Globus is always on maintaining an edge in fashion
• Adopt a process which is full of research

12. PHYSICAL EVIDENCE
• “product gets the customer to your store the first time, but
service ensures he comes back again”
• Ensures quality services

13. COMPETITOR
• Charagh Din
• HG Retail Solutions Pvt Ltd
• Koutons Retail India Limited
• Spykar Lifestyles Pvt Ltd
• Ginni & Jony Ltd
• Khadims India Limited

14. FUTURE PLAN
• Globus combines state-of-the-art international information
technology,
• The highest quality of human resources and sustained
financial commitment to realize its long term vision.
• They are rapidly expanding and their target is to have an
additional 100 fashion stores by the end of 2017.

15. CONCLUSION
• Celebrity endorser
• Communicates both range and the prices upfront
• Does not showcase low end apparel but advertises expensive
clothes
• Has a fixed visual grammar and ensures that the
communication is dynamic
• Has a very international feel to it
• No vernacular advertising