Colgate m water final
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This document contains information about a sales management group project on the mineral water industry in India. It lists the group members and provides details on major mineral water brands in India, the size and growth of the Indian mineral water market, production and transportation costs for mineral water, and the organizational structure and sales targets for a mineral water company.
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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
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Colgate m water final
- 1. Subject Group Members Sales Management MMM : 2ND YR – IV SEM Prashant Mahamulkar – Roll no 19 Rajendra Sagare – Roll no 30 Avinash Ansurkar – Roll no 04
- 2. Mineral water is water from a mineral spring containing various minerals such as salts & sulphur compounds No health – No growth Life is water – Water is life
- 3. Bisleri Himalayan Kinley Aquafina Bailley
- 4. Estimated at Rs 8,000cr (source: Times of India, Indian business study) Expected at Rs 10000 cr in 2013 Growing at a CAGR (Compound Annual Growth Rate)of 19% 0 10 20 30 40 50 Market Share % Rs. 0 5 10 15 20 25 30 Price per ltr
- 5. Price offering attractive to woo Market. Retail Price Rs.14 ITEM Rs. Cap cost 0.25 Bottle cost 1.50 - 2.50 Treatment Cost 0.10 - 025 Lable cost .15-.25 Packing Cost 0.5 Transporatation cost 0.1 - 0.25 other (mis) cost 0.25 Total 10
- 6. Plant & facility North & west Regional offices Delhi Mumbai Bangalore Kolkata
- 8. Segment For all people seeking hygienic drinking water Target Group All age groups Positioning Safe , Pure & Hygienic water
- 10. Safe & Hygienic goes with purification process
- 11. CEO BUSINESS HEAD NATIONAL SALES MANAGER REGIONAL MANAGER S/ E /N / W AREA SALES MANAGER SALES CONSULTANT COUNTRY HEAD
- 12. Sales Target (Regional) yearly Region Sales in Cr Revenue in Cr North 9 units Rs.126 West 17 units Rs. 238 East 8 units Rs. 112 south 16 units Rs. 224
- 13. year 2013 year 2014 year 2015 overhead 85 95 120 Promotion 90 100 110 Sales 550 700 750 0 200 400 600 800 1000 1200 Rsincr Sales (target) Rs in cr
Editor's Notes
- a spring of water that contains a significant amount of dissolved minerals.
- Bisleri: It becomes the synonym of mineral water in IndiaHimalayan: Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique tasteKinley :Kinley water understands the importance and value of this life giving force. promises water that is as pure as it is meant to beAquafina : Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect tasteBailey’s : It is the 1st water brand to be issued an ISI certification. The 1st to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways