Westside is a chain of retail stores operated by Trent Ltd. as India's largest lifestyle retailer. Started in 1998 with 49 stores currently across 28 cities, Westside aims to be a one-stop shop catering to various customer needs. The store sizes range from 15,000-30,000 sq. feet with annual sales of Rs. 543 cr. in 2010. Westside targets upper middle and lower upper income families through affordable fashion and a broad product range including apparel, accessories, home goods and more. Promotion strategies include brand ambassador Yuvraj Singh and membership programs while stores are typically located in malls near competitors.

1. Trent (Westside)Prepared by--Prashant Sakariyaprashantsakariya@yahoo.in

2. Agenda-IntroductionFeaturesSTP4 P’sProductPricePlacePromotion

3. Mission Statement-“To be the most preferred and consistently profitable lifestyle retailer.”

4. A word on WestsideEstablished in 1998 as part of the Tata Group, Trent Ltd. operates Westside, one of India's largest and fastest growing chains of retail stores.Started by Mrs. Simone Tata after acquiring Littlewoods.Today, it has reached 28 cities with 49 stores.Currently headed by Noel Tata.Designed to cater to shopping needs of various customers.

5. Contd…Ahmedabad Jabalpur PuneBangalore Jaipur RaipurChandigarh Kanpur RajkotChennai Kolkata SuratDelhi Ludhiana VadodaraGurgaon Lucknow JammuGhaziabad MangaloreNoida MumbaiHubli MysoreHyderabad NagpurIndore Nashik

6. Contd…The store sizes range between 15000-30000 sq. feet.Annual Sales for 2010 was Rs. 543 cr. With net profit of Rs. 40 cr.

7. FeaturesDesigned to be one-stop shop for complete family.Offers broad product variety.There is huge price band.

8. STP of WestsideSegmentation and TargetingDemographicFamilyEconomicUpper middle and lower upper classPsychographicLifestyle types.

9. STP of Westside2. PositioningInitially started off with “Fashion at affordable price”

10. Westside as a “Brand”The name itself gives an upbeat feel.The stores are designed to convey this message.

11. 4 P’s

12. Product StrategyHas about 7-8 product category.Displays majorly in-house brand.Has tie-ups with other brands.

13. Product Range-Men’s Wear and Accessories.

14. Women’s Wear and accessories.

15. Kid’s Wear.

16. Crockery and Kitchen.

17. Daily Necessities.

18. Branded Jewellery

19. Gift items.

20. Furniture.

21. Footwear.

22. Interior decoration.Beyond ProductsEmployees are trained on various aspects like:Product Knowledge.Workplace Ethics.Communication SkillsCourteousness.

23. Pricing ..Types of Pricing:Promotional discounts

24. Seasonal Pricing

25. Product form Pricing

26. Psychological Pricing