Advertising
•Download as PPTX, PDF•
0 likes•313 views
This document lists the names and roll numbers of 3 students - Prashant Mahamulkar with roll no. 19, Rajendra Sagare with roll no. 30, and Avinash Ansurkar with roll no. 04, who are in the 2nd year, 4th semester of MMM and studying Advertising. It also lists various types of advertisements and promotional activities covered which include newspaper advertisements, radio advertisements, sales promotions, events and activities, and hoarding advertisements.
Report
Share
Report
Share
Recommended
Big data mktg
Deep consumer data analysis no longer the competitive advantage of big companies. Rich data captured by Google, Facebook, Foursquare and others puts sophisticated actionable market data in the hands of even the small start-up
Colgate m water final
This document contains information about a sales management group project on the mineral water industry in India. It lists the group members and provides details on major mineral water brands in India, the size and growth of the Indian mineral water market, production and transportation costs for mineral water, and the organizational structure and sales targets for a mineral water company.
Big data mktg
The document discusses how big data tools can provide marketers access to large amounts of consumer behavior data from sources like Facebook, Foursquare, and Google. This data can be used to more effectively target advertising and understand customers. Examples show how companies can view metrics like customer demographics, locations, interests and online browsing from these big data sources to inform marketing strategy. The document argues that analysis of big consumer data through these new tools is now essential for all marketers to stay competitive.
What’s evernote
Helps you get organized. Good for personal and business. Stores everything digital and paper you would normally lose. Helps you remember everything. Evernote can be set for designated sharing
D & f m sea transport
This document provides information about sea transport and the types of ships used. It discusses bulk carriers, container ships, gas carriers, chemical carriers, roll-on/roll-off ships and passenger ships. It also describes liners and tramps, the different types of charters, and tanker ship sizes ranging from handysize to ULCC. Sea transport is described as slow but cheap due to large ship capacities and ability to transport low value goods over long distances by water.
Basic valuation concept final
The document discusses various concepts related to valuation, including:
- Going-concern value, which is the value of a company as a continuing operation, versus liquidation value.
- Book value, which is a company's net assets calculated by total assets minus liabilities.
- Market value, which is the estimated value of a company based on its current share price and market capitalization.
- Bond valuation, which uses techniques like discounted cash flow to determine the fair value of a bond based on its future cash flows.
- Discounted cash flow (DCF) analysis, which discounts future cash flows to arrive at a present value used to evaluate investment opportunities.
- Intrinsic
Ceat pcm 19
CEAT is an Indian tyre manufacturer established in 1958 as a collaboration between CEAT International and the Tata Group. It manufactures over 10 million tyres per year and enjoys 55% market share for light truck and truck tyres in India. CEAT has a wide range of tyres across passenger, farm, commercial, and off-road vehicle categories. It has a large distribution network across India and also exports to markets in the US, Africa, and Asia. CEAT's competitors include other major Indian tyre companies like MRF and Apollo as well as global brands like Bridgestone and Michelin.
Recommended
Big data mktg
Deep consumer data analysis no longer the competitive advantage of big companies. Rich data captured by Google, Facebook, Foursquare and others puts sophisticated actionable market data in the hands of even the small start-up
Colgate m water final
This document contains information about a sales management group project on the mineral water industry in India. It lists the group members and provides details on major mineral water brands in India, the size and growth of the Indian mineral water market, production and transportation costs for mineral water, and the organizational structure and sales targets for a mineral water company.
Big data mktg
The document discusses how big data tools can provide marketers access to large amounts of consumer behavior data from sources like Facebook, Foursquare, and Google. This data can be used to more effectively target advertising and understand customers. Examples show how companies can view metrics like customer demographics, locations, interests and online browsing from these big data sources to inform marketing strategy. The document argues that analysis of big consumer data through these new tools is now essential for all marketers to stay competitive.
What’s evernote
Helps you get organized. Good for personal and business. Stores everything digital and paper you would normally lose. Helps you remember everything. Evernote can be set for designated sharing
D & f m sea transport
This document provides information about sea transport and the types of ships used. It discusses bulk carriers, container ships, gas carriers, chemical carriers, roll-on/roll-off ships and passenger ships. It also describes liners and tramps, the different types of charters, and tanker ship sizes ranging from handysize to ULCC. Sea transport is described as slow but cheap due to large ship capacities and ability to transport low value goods over long distances by water.
Basic valuation concept final
The document discusses various concepts related to valuation, including:
- Going-concern value, which is the value of a company as a continuing operation, versus liquidation value.
- Book value, which is a company's net assets calculated by total assets minus liabilities.
- Market value, which is the estimated value of a company based on its current share price and market capitalization.
- Bond valuation, which uses techniques like discounted cash flow to determine the fair value of a bond based on its future cash flows.
- Discounted cash flow (DCF) analysis, which discounts future cash flows to arrive at a present value used to evaluate investment opportunities.
- Intrinsic
Ceat pcm 19
CEAT is an Indian tyre manufacturer established in 1958 as a collaboration between CEAT International and the Tata Group. It manufactures over 10 million tyres per year and enjoys 55% market share for light truck and truck tyres in India. CEAT has a wide range of tyres across passenger, farm, commercial, and off-road vehicle categories. It has a large distribution network across India and also exports to markets in the US, Africa, and Asia. CEAT's competitors include other major Indian tyre companies like MRF and Apollo as well as global brands like Bridgestone and Michelin.
Family vs professional
This document compares and contrasts a family business entity with a professional business entity. A family business has more centralized decision-making, focuses on specific products, and has clear ownership. It is tightly run and controlled. A professional business has more decentralized decision-making, focuses on turnover rather than specific products, and is loosely held without clear ownership. It lacks the tight control and sense of ownership of a family business. The document discusses the board structures, philosophies, and information sharing practices of family-owned Godrej and professionally-managed Larsen & Toubro to illustrate these differences.
Impulse
The document discusses impulse buying in retail. It notes that impulse buys are an important profit center for retailers as they rely on tactics like product demonstrations and new items to trigger consumers' instinctive motives and sudden desires to purchase items. The conclusion summarizes that retailers employ various techniques to influence consumer buying behavior and generate impulse purchases, which significantly contribute to retailers' profits.
Marketing Research presentation final
This document outlines a marketing research project on Maruti Suzuki India Ltd. It discusses the company's history and operations. The project aims to analyze customer satisfaction levels and determine if there is a relationship between customer satisfaction and customer service. A quantitative survey of 100 customers in different areas of Mumbai will be conducted to collect primary data on customers' pre-sales and post-sales experiences. Secondary data will also be collected from sources like magazines, journals and annual reports. The findings will be analyzed and presented in a formal report.
Plantation
This document discusses different types of plantations, including those established for timber production, firewood production, and watershed or erosion protection. It notes that plantations are long-established forests or farms where crops are grown for distant rather than local markets. The document also discusses the health benefits of a plant-based diet, noting recommendations from doctors and dietitians that plant-based diets help prevent diseases and lower health risks. Additionally, it outlines environmental benefits of a plant-based lifestyle in producing oxygen and absorbing carbon dioxide.
Globus
Globus is an Indian fashion brand that was launched in 1998 and opened its first store in Indore, India in 1999. The brand focuses on affordable and trendy youth fashion. It has over 20 store locations across major Indian cities and plans to expand to 100 additional stores by 2017. Globus promotes its brand through magazines, newspapers, fashion weeks, and celebrity endorsements. The brand values its customers and aims to stay on the cutting edge of fashion trends through research.
Physical evidence marketing mix role 19
The document discusses the role of physical evidence in marketing mix. Physical evidence conveys expectations, influences perceptions, and creates attraction, desire, and long-term relationships. It can also differentiate a company. The elements of physical evidence for services include the facility exterior like design, signage, and parking, as well as the facility interior such as design, equipment, signage, and layout. Understanding how the multidimensional servicescape environment acts as a stimulus that impacts consumer and employee organisms and leads to behavioral responses is important.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
More Related Content
More from Prashant Mahamulkar
Family vs professional
This document compares and contrasts a family business entity with a professional business entity. A family business has more centralized decision-making, focuses on specific products, and has clear ownership. It is tightly run and controlled. A professional business has more decentralized decision-making, focuses on turnover rather than specific products, and is loosely held without clear ownership. It lacks the tight control and sense of ownership of a family business. The document discusses the board structures, philosophies, and information sharing practices of family-owned Godrej and professionally-managed Larsen & Toubro to illustrate these differences.
Impulse
The document discusses impulse buying in retail. It notes that impulse buys are an important profit center for retailers as they rely on tactics like product demonstrations and new items to trigger consumers' instinctive motives and sudden desires to purchase items. The conclusion summarizes that retailers employ various techniques to influence consumer buying behavior and generate impulse purchases, which significantly contribute to retailers' profits.
Marketing Research presentation final
This document outlines a marketing research project on Maruti Suzuki India Ltd. It discusses the company's history and operations. The project aims to analyze customer satisfaction levels and determine if there is a relationship between customer satisfaction and customer service. A quantitative survey of 100 customers in different areas of Mumbai will be conducted to collect primary data on customers' pre-sales and post-sales experiences. Secondary data will also be collected from sources like magazines, journals and annual reports. The findings will be analyzed and presented in a formal report.
Plantation
This document discusses different types of plantations, including those established for timber production, firewood production, and watershed or erosion protection. It notes that plantations are long-established forests or farms where crops are grown for distant rather than local markets. The document also discusses the health benefits of a plant-based diet, noting recommendations from doctors and dietitians that plant-based diets help prevent diseases and lower health risks. Additionally, it outlines environmental benefits of a plant-based lifestyle in producing oxygen and absorbing carbon dioxide.
Globus
Globus is an Indian fashion brand that was launched in 1998 and opened its first store in Indore, India in 1999. The brand focuses on affordable and trendy youth fashion. It has over 20 store locations across major Indian cities and plans to expand to 100 additional stores by 2017. Globus promotes its brand through magazines, newspapers, fashion weeks, and celebrity endorsements. The brand values its customers and aims to stay on the cutting edge of fashion trends through research.
Physical evidence marketing mix role 19
The document discusses the role of physical evidence in marketing mix. Physical evidence conveys expectations, influences perceptions, and creates attraction, desire, and long-term relationships. It can also differentiate a company. The elements of physical evidence for services include the facility exterior like design, signage, and parking, as well as the facility interior such as design, equipment, signage, and layout. Understanding how the multidimensional servicescape environment acts as a stimulus that impacts consumer and employee organisms and leads to behavioral responses is important.
More from Prashant Mahamulkar (6)
Recently uploaded
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recently uploaded (20)
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Advertising
- 1. Prashant Mahamulkar – Roll no 19 Rajendra Sagare – Roll no 30 Avinash Ansurkar – Roll no 04 MMM : 2ND YR – IV SEM ADVERTISING