Shoppers Stop is India's largest chain of department stores with 24 stores across 12 cities. In FY 2007-08, Shoppers Stop saw a 34% growth in gross retail turnover. Apparel contributed 58.6% of total sales while non-apparel contributed 41.4%. Private labels contributed 20.1% of sales. Average spending per customer or transaction size was [amount]. Shoppers Stop offers over 400 domestic and international brands across categories.
Raymond is a leading Indian textile and garment manufacturer founded in 1925. It produces fabrics, garments, and designer wear. Gautam Singhania leads the company as CEO. Raymond has a presence in 55 countries and over 200 Indian cities with 550 stores. It aims to provide high quality products and superior customer service. Key competitors include Mayur Suitings and Vimal Suitings. Raymond has established itself as the market leader in the garment industry in India.
Shoppers' Stop was founded in 1991 in India as the country's first department store chain. It has 27 retail outlets across India and plans continued expansion. The company offers a wide range of apparel, footwear, accessories, and home products from both domestic and international brands. Shoppers' Stop aims to provide customers a complete shopping experience and maintains a loyalty program called The First Citizen that has over 2.5 lakh members contributing 65% of sales. The company's goal is to become a global retailer and bring international retail practices to India.
The document is a report on a marketing project about the advertising behind the success of the garment brand Raymond. It discusses Raymond's history and brand image, the objectives for choosing it as the focus, an analysis of its advertisement types and strategies over the years. It describes how Raymond's iconic "Complete Man" campaign was developed in the 1990s to portray men as caring and family-oriented. The report also outlines the methodology of a survey conducted with 30 individuals in Kolkata to understand consumer perceptions of Raymond and what aspects of its advertising they found memorable or impactful.
VF Corporation reported record sales and earnings in 1998, its third consecutive year of growth. Net sales increased 5% to $5.5 billion while net income grew 11% to $388 million. The company's portfolio of brands, including Wrangler, Lee, and JanSport, held leading market shares in their product categories. VF continued its strategy of building strong brands, expanding globally, and investing in new technology to enhance consumer responsiveness. Looking ahead, VF will focus on growth categories like jeanswear and intimate apparel, and targets $7 billion in annual sales through acquisitions and brand marketing.
ColorPlus was launched in 1993 to provide premium, fashionable clothing for men in India. It targeted sophisticated, trend-conscious consumers and competed with international brands. In 2003, Raymond Ltd acquired a majority stake in ColorPlus to help grow the brand globally. The ColorPlus store discussed in the report focuses on smart, casual clothing for men ages 35-45, especially upper middle class office workers and businessmen. It utilizes international retail techniques and achieved annual sales of 60 lacs rupees with an average transaction of 3500 rupees and basket size of 4 items in 2010.
Louis Philippe Retail Marketing - South City MallSudip Dutta
The document summarizes information about the Louis Philippe brand and its retail operations in India. It discusses that Louis Philippe is owned by Aditya Birla Group and symbolizes elegance and luxury. It was launched in 1989 and helped create the super-premium segment in readymade apparel. The document then provides details on their merchandise mix, categories, quality, product lines including LP and Gods & Kings, footwear launch, pricing policies, store layout and fixtures.
Madura Garments entered the kidswear market in 2008 by extending its brands like Allen Solly, Peter England, and Esprit. It aimed to become a specialty retail outlet catering to apparel needs of the entire family. While the kidswear market was large and growing, it was dominated by unorganized players and brands like Gini & Jony and Lilliput that had a strong national presence. Madura Garments faced challenges in garnering market share and competing with other established players in the kidswear segment.
Shoppers Stop is India's largest chain of department stores with 24 stores across 12 cities. In FY 2007-08, Shoppers Stop saw a 34% growth in gross retail turnover. Apparel contributed 58.6% of total sales while non-apparel contributed 41.4%. Private labels contributed 20.1% of sales. Average spending per customer or transaction size was [amount]. Shoppers Stop offers over 400 domestic and international brands across categories.
Raymond is a leading Indian textile and garment manufacturer founded in 1925. It produces fabrics, garments, and designer wear. Gautam Singhania leads the company as CEO. Raymond has a presence in 55 countries and over 200 Indian cities with 550 stores. It aims to provide high quality products and superior customer service. Key competitors include Mayur Suitings and Vimal Suitings. Raymond has established itself as the market leader in the garment industry in India.
Shoppers' Stop was founded in 1991 in India as the country's first department store chain. It has 27 retail outlets across India and plans continued expansion. The company offers a wide range of apparel, footwear, accessories, and home products from both domestic and international brands. Shoppers' Stop aims to provide customers a complete shopping experience and maintains a loyalty program called The First Citizen that has over 2.5 lakh members contributing 65% of sales. The company's goal is to become a global retailer and bring international retail practices to India.
The document is a report on a marketing project about the advertising behind the success of the garment brand Raymond. It discusses Raymond's history and brand image, the objectives for choosing it as the focus, an analysis of its advertisement types and strategies over the years. It describes how Raymond's iconic "Complete Man" campaign was developed in the 1990s to portray men as caring and family-oriented. The report also outlines the methodology of a survey conducted with 30 individuals in Kolkata to understand consumer perceptions of Raymond and what aspects of its advertising they found memorable or impactful.
VF Corporation reported record sales and earnings in 1998, its third consecutive year of growth. Net sales increased 5% to $5.5 billion while net income grew 11% to $388 million. The company's portfolio of brands, including Wrangler, Lee, and JanSport, held leading market shares in their product categories. VF continued its strategy of building strong brands, expanding globally, and investing in new technology to enhance consumer responsiveness. Looking ahead, VF will focus on growth categories like jeanswear and intimate apparel, and targets $7 billion in annual sales through acquisitions and brand marketing.
ColorPlus was launched in 1993 to provide premium, fashionable clothing for men in India. It targeted sophisticated, trend-conscious consumers and competed with international brands. In 2003, Raymond Ltd acquired a majority stake in ColorPlus to help grow the brand globally. The ColorPlus store discussed in the report focuses on smart, casual clothing for men ages 35-45, especially upper middle class office workers and businessmen. It utilizes international retail techniques and achieved annual sales of 60 lacs rupees with an average transaction of 3500 rupees and basket size of 4 items in 2010.
Louis Philippe Retail Marketing - South City MallSudip Dutta
The document summarizes information about the Louis Philippe brand and its retail operations in India. It discusses that Louis Philippe is owned by Aditya Birla Group and symbolizes elegance and luxury. It was launched in 1989 and helped create the super-premium segment in readymade apparel. The document then provides details on their merchandise mix, categories, quality, product lines including LP and Gods & Kings, footwear launch, pricing policies, store layout and fixtures.
Madura Garments entered the kidswear market in 2008 by extending its brands like Allen Solly, Peter England, and Esprit. It aimed to become a specialty retail outlet catering to apparel needs of the entire family. While the kidswear market was large and growing, it was dominated by unorganized players and brands like Gini & Jony and Lilliput that had a strong national presence. Madura Garments faced challenges in garnering market share and competing with other established players in the kidswear segment.
This document provides an organizational study report on Raymond Ltd conducted by Udhay Kumar DM for their MBA program. It includes an overview of Raymond Ltd, which was established in 1925 in India and is a leading producer of worsted fabrics. Key details provided include Raymond's divisions, leadership, financial performance, and products/services which include textiles, denim, engineering tools, aviation, and designer wear.
This document provides information about Gautam Singhania, the Chairman and Managing Director of The Raymond Group. It discusses his career history joining the family business in 1986 and becoming Chairman in 2000. It also includes summaries of Raymond Group companies, brands, products, and management team. Finally, it discusses the deodorant market in India and provides a competitive analysis of major brands.
The document provides an introduction to marketing. It defines marketing as meeting needs profitably and managing customer relationships. It discusses the marketing mix of product, price, place, and promotion. It also covers topics like market segmentation, targeting, positioning, the evolution of marketing concepts over time, and how marketing differs from sales. The document is a high-level overview of basic marketing principles and concepts.
The document provides information about Nirma, an Indian detergent and personal care products company. It discusses Nirma's founding in 1969 by Karsanbhai Patel, who started the company as a sole proprietorship making detergent powder. It details Nirma's growth into one of the largest FMCG brands in India with a 38% market share in detergents and 20% share in soaps. The document also outlines Nirma's brand ambassador strategies, advertising campaigns and media strategies over the decades as it established itself as an affordable yet high-quality brand among Indian consumers.
Promart is a multi-brand retail chain that offers discounts between 25-60% on national brands of clothing, footwear, and accessories. It aims to cater to brand-conscious young Indian consumers across 1000-5000 sq ft stores located in prominent malls and high streets of Tier 1-6 cities. The company sources unsold inventory from brands and plans to expand its network of both company-owned and franchise stores to 100 and 50 respectively by 2013. Promart leverages the large aspirational middle class in India and their demand for discounted premium brands.
This document provides information about a training project report submitted by Sudipto Sinha for their Post Graduate Diploma in Management course. The report focuses on own brand promotion at Big Bazaar store where Sinha completed their one month training. It includes sections on the company profile of Pantaloon Retail and Future Group, the retail industry, key players in the industry, and details of the board of directors of Pantaloon Retail.
The document recommends that Hi Fashion Co produce t-shirts and briefs. It proposes producing 2 million units of t-shirts and increasing production capacity to achieve a target market share. A product line of t-shirts, vests, and briefs in various sizes and colors is outlined. The recommended distribution channel is selective for t-shirts through advertising and resellers, and intensive for vests and briefs through wholesalers in different regions. Potential channel conflicts are identified between wholesalers and addressed with strict rules and incentives. A redistribution center in Delhi is proposed to supply distributors in Haryana, Punjab, and Rajasthan due to its central location.
Shoppers Stop is a leading Indian retailer and pioneer of large format department stores in India. Founded in 1991, it now has over 38 stores across 17 cities. Shoppers Stop targets upper middle and upper class customers between 16-35 years old with a household income over Rs. 20,000. It operates department stores as well as specialty formats like Home Stop and owns the bookstore chain Crossword. Shoppers Stop aims to become a global retailer and bring international retail practices to India.
Trigger Jeans, an established brand, is launching a new "value fashion" line and marketing strategy in India. They have partnered with a design house to create affordable, high-quality jeans, shirts, and accessories priced between Rs 699 to 1299 for youth aged 18-25. Trigger's products will have on-trend styles and washes. Their advertising campaign uses funky backgrounds and stop motion to portray the brand as cool and trendy. Trigger plans to spend Rs 400 lacs on marketing in 2009-2010 through showrooms, partner stores, and distribution centers to establish itself as a leading affordable fashion brand.
This document provides an analysis of the Indian retail industry and Max, a value fashion retail chain. It discusses the size and growth of the Indian retail market. Max targets middle and upper middle income customers with fashionable products priced from Rs. 199-799. Research was conducted through questionnaires and store observations. It analyzes Max's competitors and consumer preferences. Customers are satisfied but want more sizes, colors and varieties. The document provides a SWOT analysis and recommendations to introduce more brands, improve quality, and expand product categories and sizes.
comparison between private labels and brands of Shoppers stop limited.Shukla Dev
This presentation will help you to understand the difference between private labels and brands in retail industry.The pricing and promotional strategy used by retailers in Indian retail industry.
This document provides an overview of Aditya Birla Group, a large Indian conglomerate. Some key points:
1) Aditya Birla Group has over 100,000 employees across 85 manufacturing units. It operates in sectors like metals, cement, viscose staple fiber, chemicals, fertilizers, insurances, and textiles and apparel.
2) The textiles and apparel division includes several brands and companies like Madura Garments, Jayshree Textiles, and Peter England Fashion. It caters to domestic and international markets.
3) Summer internship opportunities are offered across various functions including marketing, HR, operations, supply chain, and finance at
The document provides details about a winter internship project done at Pantaloons Fashion and Retails India Ltd. focusing on optimizing store operations. The internship included tasks like customer calling to invite them to an end of season sale, handling the cash counter, and learning about visual merchandising, warehousing, and customer database management. Key findings from a survey of 100 customers included that proper segregation and size display increases conversion rates, customer interaction boosts basket size, and offer displays need to be done effectively. The internship helped provide hands-on experience in retail operations and customer service.
The document provides a market entry strategy for an Indian apparel and footwear brand called "Madcap". It summarizes the key points as follows:
1) Madcap will target young urban professionals aged 18-35 in top Indian cities through company-operated retail stores located in premium malls.
2) It will position itself as an adventure and sports lifestyle brand for those who enjoy rugged and casual clothing.
3) The brand's marketing mix will include products like denims, tees and accessories priced from Rs. 1,000-8,000 along with promotions through magazines, websites and celebrity launches.
The document provides an overview of the global textile and apparel industry, including its history and key statistics. It discusses the shift in growth towards developing countries due to the end of quotas in 2005. India's large and growing textile industry is highlighted, with major players like Raymond and Bombay Dyeing mentioned. Key factors influencing consumer purchasing decisions are identified. The various stakeholders in the industry are mapped out.
The ethical clothing market saw rapid growth in 2008 but sales have since declined gradually. Major retailers are adding their own ethical lines to boost sales. Customers want sustainable, durable clothing and are more aware of working conditions due to incidents like Rana Plaza. Organic cotton sales rose 35% in 2009 and account for an estimated 1% of global cotton production. The ethical clothing market remains small at just over 1% of the UK apparel market. Future growth is expected from more recycled materials and vintage/upcycled products. Key players include G-Star Raw, Levis, Free People, and Nudie.
The document provides information about the retail apparel industry in India. It discusses that the Indian apparel retail industry has seen a compound annual growth rate of 9.9% and is ranked as a top retail destination globally. It also analyzes the organized retail apparel format in India including department stores, specialty stores, discount stores, factory outlets, and supermarkets. Furthermore, it discusses segments of apparel like men's wear, women's wear, and kids wear. The document also provides a SWOT analysis of the apparel industry and examines major retail giants in India through case studies of retailers like Pantaloons and Shoppers Stop.
Fast Track watches were launched in 1998 as a sub-brand of Titan targeting urban youth. It has since carved a niche with affordable yet distinctive designs. The company aims to manufacture analog and digital watches, targeting men, women, and youth with over 150 designs across various collections. Fast Track pursues product, price, and promotional strategies to position itself as a trendy yet affordable brand for young consumers in India.
- Teejays was a pioneering Pakistani designer who helped establish fashion as an industry in Pakistan in the 1970s through his work on television dramas.
- The report discusses how Teejays feels today's designers have not changed the country's look and should focus on erasing boundaries rather than creating them.
- It also discusses Teejays' plans to return to the fashion industry soon with a new vision.
This document provides an organizational study report on Raymond Ltd conducted by Udhay Kumar DM for their MBA program. It includes an overview of Raymond Ltd, which was established in 1925 in India and is a leading producer of worsted fabrics. Key details provided include Raymond's divisions, leadership, financial performance, and products/services which include textiles, denim, engineering tools, aviation, and designer wear.
This document provides information about Gautam Singhania, the Chairman and Managing Director of The Raymond Group. It discusses his career history joining the family business in 1986 and becoming Chairman in 2000. It also includes summaries of Raymond Group companies, brands, products, and management team. Finally, it discusses the deodorant market in India and provides a competitive analysis of major brands.
The document provides an introduction to marketing. It defines marketing as meeting needs profitably and managing customer relationships. It discusses the marketing mix of product, price, place, and promotion. It also covers topics like market segmentation, targeting, positioning, the evolution of marketing concepts over time, and how marketing differs from sales. The document is a high-level overview of basic marketing principles and concepts.
The document provides information about Nirma, an Indian detergent and personal care products company. It discusses Nirma's founding in 1969 by Karsanbhai Patel, who started the company as a sole proprietorship making detergent powder. It details Nirma's growth into one of the largest FMCG brands in India with a 38% market share in detergents and 20% share in soaps. The document also outlines Nirma's brand ambassador strategies, advertising campaigns and media strategies over the decades as it established itself as an affordable yet high-quality brand among Indian consumers.
Promart is a multi-brand retail chain that offers discounts between 25-60% on national brands of clothing, footwear, and accessories. It aims to cater to brand-conscious young Indian consumers across 1000-5000 sq ft stores located in prominent malls and high streets of Tier 1-6 cities. The company sources unsold inventory from brands and plans to expand its network of both company-owned and franchise stores to 100 and 50 respectively by 2013. Promart leverages the large aspirational middle class in India and their demand for discounted premium brands.
This document provides information about a training project report submitted by Sudipto Sinha for their Post Graduate Diploma in Management course. The report focuses on own brand promotion at Big Bazaar store where Sinha completed their one month training. It includes sections on the company profile of Pantaloon Retail and Future Group, the retail industry, key players in the industry, and details of the board of directors of Pantaloon Retail.
The document recommends that Hi Fashion Co produce t-shirts and briefs. It proposes producing 2 million units of t-shirts and increasing production capacity to achieve a target market share. A product line of t-shirts, vests, and briefs in various sizes and colors is outlined. The recommended distribution channel is selective for t-shirts through advertising and resellers, and intensive for vests and briefs through wholesalers in different regions. Potential channel conflicts are identified between wholesalers and addressed with strict rules and incentives. A redistribution center in Delhi is proposed to supply distributors in Haryana, Punjab, and Rajasthan due to its central location.
Shoppers Stop is a leading Indian retailer and pioneer of large format department stores in India. Founded in 1991, it now has over 38 stores across 17 cities. Shoppers Stop targets upper middle and upper class customers between 16-35 years old with a household income over Rs. 20,000. It operates department stores as well as specialty formats like Home Stop and owns the bookstore chain Crossword. Shoppers Stop aims to become a global retailer and bring international retail practices to India.
Trigger Jeans, an established brand, is launching a new "value fashion" line and marketing strategy in India. They have partnered with a design house to create affordable, high-quality jeans, shirts, and accessories priced between Rs 699 to 1299 for youth aged 18-25. Trigger's products will have on-trend styles and washes. Their advertising campaign uses funky backgrounds and stop motion to portray the brand as cool and trendy. Trigger plans to spend Rs 400 lacs on marketing in 2009-2010 through showrooms, partner stores, and distribution centers to establish itself as a leading affordable fashion brand.
This document provides an analysis of the Indian retail industry and Max, a value fashion retail chain. It discusses the size and growth of the Indian retail market. Max targets middle and upper middle income customers with fashionable products priced from Rs. 199-799. Research was conducted through questionnaires and store observations. It analyzes Max's competitors and consumer preferences. Customers are satisfied but want more sizes, colors and varieties. The document provides a SWOT analysis and recommendations to introduce more brands, improve quality, and expand product categories and sizes.
comparison between private labels and brands of Shoppers stop limited.Shukla Dev
This presentation will help you to understand the difference between private labels and brands in retail industry.The pricing and promotional strategy used by retailers in Indian retail industry.
This document provides an overview of Aditya Birla Group, a large Indian conglomerate. Some key points:
1) Aditya Birla Group has over 100,000 employees across 85 manufacturing units. It operates in sectors like metals, cement, viscose staple fiber, chemicals, fertilizers, insurances, and textiles and apparel.
2) The textiles and apparel division includes several brands and companies like Madura Garments, Jayshree Textiles, and Peter England Fashion. It caters to domestic and international markets.
3) Summer internship opportunities are offered across various functions including marketing, HR, operations, supply chain, and finance at
The document provides details about a winter internship project done at Pantaloons Fashion and Retails India Ltd. focusing on optimizing store operations. The internship included tasks like customer calling to invite them to an end of season sale, handling the cash counter, and learning about visual merchandising, warehousing, and customer database management. Key findings from a survey of 100 customers included that proper segregation and size display increases conversion rates, customer interaction boosts basket size, and offer displays need to be done effectively. The internship helped provide hands-on experience in retail operations and customer service.
The document provides a market entry strategy for an Indian apparel and footwear brand called "Madcap". It summarizes the key points as follows:
1) Madcap will target young urban professionals aged 18-35 in top Indian cities through company-operated retail stores located in premium malls.
2) It will position itself as an adventure and sports lifestyle brand for those who enjoy rugged and casual clothing.
3) The brand's marketing mix will include products like denims, tees and accessories priced from Rs. 1,000-8,000 along with promotions through magazines, websites and celebrity launches.
The document provides an overview of the global textile and apparel industry, including its history and key statistics. It discusses the shift in growth towards developing countries due to the end of quotas in 2005. India's large and growing textile industry is highlighted, with major players like Raymond and Bombay Dyeing mentioned. Key factors influencing consumer purchasing decisions are identified. The various stakeholders in the industry are mapped out.
The ethical clothing market saw rapid growth in 2008 but sales have since declined gradually. Major retailers are adding their own ethical lines to boost sales. Customers want sustainable, durable clothing and are more aware of working conditions due to incidents like Rana Plaza. Organic cotton sales rose 35% in 2009 and account for an estimated 1% of global cotton production. The ethical clothing market remains small at just over 1% of the UK apparel market. Future growth is expected from more recycled materials and vintage/upcycled products. Key players include G-Star Raw, Levis, Free People, and Nudie.
The document provides information about the retail apparel industry in India. It discusses that the Indian apparel retail industry has seen a compound annual growth rate of 9.9% and is ranked as a top retail destination globally. It also analyzes the organized retail apparel format in India including department stores, specialty stores, discount stores, factory outlets, and supermarkets. Furthermore, it discusses segments of apparel like men's wear, women's wear, and kids wear. The document also provides a SWOT analysis of the apparel industry and examines major retail giants in India through case studies of retailers like Pantaloons and Shoppers Stop.
Fast Track watches were launched in 1998 as a sub-brand of Titan targeting urban youth. It has since carved a niche with affordable yet distinctive designs. The company aims to manufacture analog and digital watches, targeting men, women, and youth with over 150 designs across various collections. Fast Track pursues product, price, and promotional strategies to position itself as a trendy yet affordable brand for young consumers in India.
- Teejays was a pioneering Pakistani designer who helped establish fashion as an industry in Pakistan in the 1970s through his work on television dramas.
- The report discusses how Teejays feels today's designers have not changed the country's look and should focus on erasing boundaries rather than creating them.
- It also discusses Teejays' plans to return to the fashion industry soon with a new vision.
CogniSense Media is an established Branding and Promotions Company based out of Hyderabad operating across Andhra Pradesh, Telangana, Tamilnadu, Orissa, Maharashtra, Karnataka, Chhattisgarh, West Bengal, Jharkhand, MP, Bihar & Kerala .
Providing services in the areas of Advertising, Promotions, Events, Activations, Branding & OOH.
Working with India’s reputed companies like Quikr, DuPont, Tata DoCoMo, ICICI Securities, Dell, Asian Paints, Whirlpool, HR Johnson, Vodafone, TBZ, JK Tyres, Kajaria, Aircel, My Home Industries, LG, Jio, Dabur, Britannia and many more…
CogniSense is a blend of intelligence and common sense in optimal proportion. Here at CogniSense, we always strive to balance creativity with common sense so that it reaches intended audience in the most desirable way. Be it a concept, a campaign or communication - we strongly believe in creating value for our clients by understanding their requirements precisely and applying our expertise & cross functional exposure- emotionally and rationally.
Started by experts who have rich experience in Core Marketing Domain, Corporate Events, Creative, Advertising, Media, PR and Outdoor, CogniSense aims at providing services to the customers across industry groups. Promoters have clear history of founding a successful media venture, before this.
CogniSense utilizes its inherited network across India to bring out efficiencies and provide better ROI to the clients. We always look forward to a sustainable and win-win business relationship . Our endeavor is to be different in order to cut through the clutter and have a positive bent of mind to think "Out of the box".
Industry project _ Zivame Amit katyayanAmit Katyayan
Zivame, Clovia, and PrettySecrets are direct competitors in the women's innerwear industry in India. Zivame was founded in 2011 and focuses on premium brands, Clovia was founded in 2012 and targets lower-tier markets better than Zivame, and PrettySecrets was founded in 2005 but launched online in 2012. While Zivame gets 50-60% of margins from private labels, Clovia has been expanding its offline presence through airport shops. PrettySecrets already has 19 stores across 10 states. The companies target different age groups and cities as they continue to expand their product categories and distribution models.
Marico is an Indian consumer goods company founded in 1990 that produces coconut oil, edible oils, hair oils, and other products. Some key points:
- It started as a small trading business in 1862 and incorporated as Bombay Oil Industries in 1948, later splitting marketing and manufacturing into separate companies.
- Major brands include Parachute coconut oil, Saffola edible oil, and Mediker anti-lice treatment.
- A turning point was acquiring Mediker brand from P&G in 1999 and implementing pricing strategies that drove growth.
- Future plans include expanding distribution, launching new products, and potentially entering hair wash segment with Parachute Shampoo.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
The document provides a sample competitor analysis report format and compares three detergent brands - RIN (HUL), TIDE (P&G), and GHARI (RSPL). It analyzes each brand's product quality, value chain, target segment, distribution network, promotion strategies, advertising approaches, and pricing. RIN was India's top detergent bar for 20 years known for its whitening power. TIDE uses a multi-channel distribution network and promotions through TV, print, and digital media. GHARI targets rural customers with a low-cost strategy, emphasizing trial through exhibitions and hoardings with a 30 crore annual marketing budget.
Marketing mix - Lifestyle vs Shoppers stopAashiya Khan
Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.
Vishal Mega Mart is a large Indian retail chain (1). It operates 210 stores across 24 states in India, targeting tier 2 and tier 3 cities mainly (2). The company has a strong presence in manufacturing and retailing of readymade garments and FMCG products through its flagship company Vishal Retail Ltd (3). It follows a value retail approach, selling quality products at reasonable prices.
Raymond is an 80-year-old Indian company that is a market leader in worsted fabrics and the second largest branded apparel business in India. It owns prestigious brands such as Raymond, Park Avenue, Colorplus, and Parx. The company is committed to supplying high quality products and superior service. It offers a wide range of fabrics, apparel, furnishings and other products. Raymond aims to be a major player in all markets and create an environment that respects its employees. It has recently focused on expanding into smaller towns and cities.
Stag Elevators | Leading Home Elevator Company in IndiaStag Elevators
Discover Stag Elevators, India's premier home elevator company, dedicated to delivering unmatched mobility solutions nationwide. Specializing in certified home elevators, lifts, and platform lifts, Stag Elevators leads with superior safety, quality, and innovation. Partnering with renowned Italian manufacturers ensures every product meets European safety standards and is TUV certified, offering affordability and utmost safety for homes of all sizes and types, from small houses to luxury residences.
Navigating the World of Topsoil: A Guide to the Right Choice for Your Gardennerissacampuzano
Are you looking to improve your garden's health but unsure about which topsoil to choose? This PPT provides insights into selecting the right topsoil for your gardening needs. From understanding various types of topsoil to evaluating their benefits, this resource equips you with the essential knowledge to make an informed decision. Explore to learn more.
Click to know more - https://mulchpros.com/blog/navigating-the-world-of-topsoil-a-guide-to-the-right-choice-for-your-garden/
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.
MISS TEEN HYDERABAD 2024 - WINNER RYKA TANDONDK PAGEANT
In the dynamic city of Hyderabad, a youthful and outstandingly skilled person has as of late made waves on the national stage. Ryka Tandon, a 14-year-old understudy, has been honored with the prestigious title of Miss High Schooler India 2024 Victor, Pride of India, from the Dk Show. Her travels to this regarded position are a confirmation of her unflinching devotion, ability, and tireless endeavors. Despite her youthful age, Ryka has, as of now, accomplished momentous points of reference that recognize her as a guide of motivation and pride for her city and her nation. This article digs into the uncommon life and accomplishments of Ryka Tandon, investigating her foundation, achievements, and the qualities that make her a standout individual.
1. JD Institute of Fashion Technology
Assignment – I
Merchandising
Visual Merchandising
Merchandise Content
Price Range
Comparison of Int. &
National Brands
By : Prashant & Sulbha1
2. Index
A. Introduction of Fashion Merchandising
B. Effects of Globalization
C. Visual Merchandising (Store Display)
D. Product Information (Content of Article)
E. Price Range
F. Comparison of International & Domestic
Brands (Price & Quality)
3. Fashion, a
general term
for a
currently
popular
style or
practice,
especially in
clothing,
foot wear or
Fashion accessories.
By : Prashant & Sulbha 3
4. Merchandisin
g
Training
Consume
&
r
Educatio
Intercept
n
Customized
Solution
Audit &
Value Added
Components Mystery
Shopping
Merchandising : Is the methods, practices, and
operations used to promote and sustain certain
categories of commercial activity.By : Prashant & Sulbha 4
7. Globalization
The wake of globalization was
first felt in the 1990s in India
when the then finance minister,
Dr Manmohan Singh initiated
the economic liberalization plan.
Since then, India has gradually
become one of the economic
giants in the world. Today, it has
become one of the fastest
growing economies in the world
with an average growth rate of
around 6-7 %. There has also
been a significant rise in the per
capita income and the standard
of living. Poverty has also
reduced by around 10 %
By : Prashant & Sulbha 7
8. Impact of Globalization in
Fashion
I think the fashion industry
has grown rapidly in the
past 10 years because of
globalization. Indians are
attracted to western gowns
and dresses. If you take
Bollywood for instance,
celebrities were seen
sporting gowns and dresses
instead of saris and salwars
for various events. A large
number of international
brands have stepped in,
which made people more
brand conscious. Even the
culture of sporting
accessories like fashionable
bags, shoes saw a huge
change.
By : Prashant & Sulbha 8
9. VISUAL
MERCHANDISING
Visual merchandising is the activity of promoting the sale of goods,
especially by their presentation in retail outlets .This includes
combining products, environments, and spaces into a stimulating and
engaging display to encourage the sale of a product or service. It has
become such an important element in retailing that a team effort
involving the senior management, architects, merchandising
managers, buyers, the visual merchandising director, industrial
designers, and staff is needed.
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10. Store Display
You can see the “Façade” of Levi’s, which is Int. Brand
By : Prashant & Sulbha Casuals.
deals in 10
11. Focal Point & Display Right side of the store
Inside the store (VM)
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12. Casual Brand, Approach to Mainly Formal Brand for men
youngsters. & deals in casuals as well.
Store Display (Facade)
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13. Tommy Hilfiger Picture from Internet.
You see the left side of the
store.
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15. TATA Westside Wills Lifestyle
Approach to mass customers low This brand has high MRP merchandise
mrp brand
Outlook of Domestic Brands
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16. Will Lifestyle
Internet Pic
Inside Wills Lifestyle
By : Prashant & Sulbha 16
18. Product Information
(Labeling)
Apparel tags, labels and
specialty trim play an
essential role in today’s
supply chain. Not only
do they promote brand
recognition,
communicate important
consumer information
such as size and price or
point-of-sale data like
the barcode, but they
also help protect against
theft and counterfeiting.
These elements even can
be combined into one
single tag or label for a
complete solution.
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19. Merchandise Price & bar code Care Label
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20. Merchandise Side Label Price Tag
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21. Merchandise Price Tag Care Label
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22. Care Label Price Tag
Merchandise
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23. Price Tag Care Label
Merchandise
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24.
25. PREMIUM BRAND
CATEGORY – CASUAL’s
RED TAB
RED LOOP
LEVIS SYKES T-SHIRTS
51. Indian Brand M.B.O
Known as Tata
Westside
In-house Other Brands=Lee,
brands=Ascot, Spykar, Mufti etc.
Westplay etc
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52. Jeans
Details Min. Max
Size 30 40
Price 699 1499
Content 100% cotton
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53. Details Min. Max.
Size S-40 XXL-48
Price 899 1599
Content Mercerized
cotton or 100%
cotton
Casual Shirt
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54. Shirts
(ascot)
Contents Giza Cotton,
100% cotton,
poplin
Details Min. Max.
Size 39 48
Price 649 1799
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55. Details Min. Max.
Size 28 40
Price 749 1899
Contents Blend of
Cotton+Polyster,
Rayon,
Trouser (Ascot)
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56. Comparison Table Min. M.R.P
Westside
Wills
LP
bottoms bottoms
(trouser, jeans)
tommy Tops (shirts)
levis
0 1000 2000 3000 4000 5000 6000
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57. Comparison Table Max. M.R.P
Westside
Wills
bottoms (trouser, jeans)
LP tops (shirts)
tommy
levis
0 5000 10000 15000
By : Prashant & Sulbha 57
58. Summary
• Levi’s • High M.R.P
• Focus on Youngsters
• Casual Brand
• Invented 1st Denim
Tommy Hilfiger High M.R.P
Trendy & bright colors
Casual Brand
Known as Cool American Brand
o Louis Philippe o High M.R.P
o Formal Brand
o Madura Garments
WestSide Low M.R.P
Mass Customer approach
M.B.O
Tata Firm
• Wills Lifestyle • High M.R.P
• E.B.O
• ITC Firm
By : Prashant & Sulbha 58