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Global Warming
Kyle Yergenson
Article Overview
• Article described benefits of “going green” for a business
• “Going green” is the act of making more environmentally
friendly decisions
• Helps protect the environment and improve a company’s
bottom line
• Companies that emphasize they are environmentally
friendly gain public relations with customers
• Companies that focus on reducing energy consumption
help the environment and reduce costs by lowering
energy bills
Article Overview (Continued)
• Companies that promote a healthier workplace report a 20
percent decrease in the number of sick days used by
employees, allowing companies to spend less on medical
benefits
• Tax credits are earned by companies that use
environmentally friendly business practices
• Consumers are demanding more “green” products and
services, as a result “green” products are expanding in a
variety of industries
• Companies that offer more “green” products and services
earn more profits than those that don’t
Climate Change (Theory)
• According to the text book Organizational Communication:
Approaches and Processes by Katherine Miller:
• Climate Change is a real issue that must be addressed by
governments, businesses, and individuals
• Scientific data shows an upward shift in global temperature, rising
sea levels, and extreme weather events
• Scientists agree that this phenomenon known as global warming is
linked with the activities of individuals and organizations
• Scientists have observed sea levels rising, glaciers shrinking, and
permafrost melting
• Climate change affects ecosystems, plant life, and animal life,
threatening the survival of them
Climate Change (Theory) (Cont.)
• Human contribution to climate change date back to the
Industrial Revolution with our systems of energy
production, factory manufacturing, and petroleum-fueled
transportation
• Organizational communication is important in dealing with
many of the effects of global warming, such as the
increased incidence of forest fires and extreme weather
events
• If we do not change our ways we could see worsening
results of global warming that could ruin plant and animal
life, along with our own lives
Statistics of Global Warming
• Earth’s average temperature has risen by 1.4 degrees
Fahrenheit over the past century, is projected to rise
another 2 to 11.5 degrees over next hundred years
• In his essay, “Global Warming Heats Up,” Jeffrey Kluger
explains that, “If global warming continues, there will be
no polar ice by 2060 and somewhere in that time the
polar bear will be extinct since they live on the ice and
they cannot swim forever. The more global warming
attacks the Earth’s environments, the more animals and
species will die and become extinct. It is not known for
sure but humans could very well die due to effects of
global warming as well.
Statistics (Cont.)
• Of the 20 hottest years on record, 19
occurred in the 1980s or later
• If glacial melting rates do not decrease, sea
levels will rise as much as twenty feet at the
end of the century. The Greenland ice sheet
would be enough to raise global sea levels 23
feet, covering parts of Florida and most of
Bangladesh
Climate Change Affects Organizations
Public Relations
• Organizations are more focused on
“going green” than ever as mentioned in
the article and our text
• The article stated that an organization
can gain more customers by marketing
green changes they’ve made like using
recycled products
Climate Change Affects Organizations
Cost Savings
• Companies that focus on reducing
energy consumption help the
environment and reduce their energy
bills
• According to the article, Dupont saved
over $3 billion over two decades by
reducing carbon emissions
Climate Change Affects Organizations
Tax Credits
• Tax credits are available to companies
that utilize environmentally friendly
business practices, such as switching to
renewable energy sources like solar
power, for example, according to the
article
Climate Change Affects Organizations
Consumer Demand
• As environmental consciousness grows,
consumers are demanding more green
products and services
• Due to this, the market share for green
products has continued to expand in a
variety of industries according to the
article
Going Green
• Many organizations have drastically
changed to “going green” and many
new organizations are “green” in the
way that they make their products and
do their business
• Even twenty or thirty years ago there
was not nearly as much emphasis on
“going green” in organizations as there
is today
Companies that are “Going Green”
• Bank of America reduced
paper use by 32% from
2000-2005 and gained
24% customer growth
• They also have a
recycling program that
recycles 30,000 tons of
paper each year, saving
200,000 trees per year
Companies that are “Going Green”
• Dupont reduced
greenhouse
emissions during
the 90’s by 63%
• Dupont has also
appointed an ex-
Greenpeace head
as an adviser to the
board
Companies that are “Going Green”
• McDonald’s turned
from ravaging natural
habitats of animals to
working closely with
the PETA to be more
humane and friendly
to the environment
they operate in
Companies that are “Going Green”
• Anheuser-Busch
saves 21 million
pounds of metal
per year by
trimming an eighth
of an inch off the
diameter of its
beer cans while
the volume of beer
in each can stays
the same!
Companies that are “Going Green”
• Tesla Motors is in the
works of creating a
100% electrically
powered car that
goes from 0-60 in 3.9
seconds, equaling
256 MPG, which is
only 2 cents per mile!
Companies that are “Going Green”
• Coca-Cola has
improved their water
stewardship,
sustainable
packaging, and
climate & energy
protection. They
have involved
themselves in
community recycling
programs and have
redesigned their
packaging to save
trees
Companies that are “Going Green”
• Toyota is famous for
releasing the first
mass-market hybrid
vehicle, the Prius,
which gets 48 MPG
and is the most fuel
efficient car
available to
purchase in the U.S.
Questions for Future Research
• How can organizations make changes to reduce their
contribution to global warming?
• Is it important for organizations to “go green” to reach
their consumers?
• Should government officials set restrictions on
organizations in order to lessen the affects of climate
change due to human activity?
• How can organizations make individuals aware of the
differences they can make to influence climate
change?
Works Cited
• Miller, Katherine. "Chapter 1." Organizational Communication:
Approaches and Processes. Belmont, CA: Wadsworth Pub.,
2015. 7-8. Print.
• Joseph, Chris. "What Are the Benefits of Going Green for a
Business?" Small Business. Chron, n.d. Web. 19 Sept. 2016.
http://smallbusiness.chron.com/benefits-going-green-business-
3225.html.
• Kluger, Jeffrey. “Global Warming Heats Up” What Matters in
America. 2nd ed. Ed. Gary Goshgarian. New York: Pearson,
2010. 268-276. Print.
• "25 Big Companies That Are Going Green." Business Pundit.
N.p., 31 Oct. 2015. Web. 19 Sept. 2016.
<http://www.businesspundit.com/25-big-companies-that-are-
going-green/>.

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Global Warming SlideShare

  • 2. Article Overview • Article described benefits of “going green” for a business • “Going green” is the act of making more environmentally friendly decisions • Helps protect the environment and improve a company’s bottom line • Companies that emphasize they are environmentally friendly gain public relations with customers • Companies that focus on reducing energy consumption help the environment and reduce costs by lowering energy bills
  • 3. Article Overview (Continued) • Companies that promote a healthier workplace report a 20 percent decrease in the number of sick days used by employees, allowing companies to spend less on medical benefits • Tax credits are earned by companies that use environmentally friendly business practices • Consumers are demanding more “green” products and services, as a result “green” products are expanding in a variety of industries • Companies that offer more “green” products and services earn more profits than those that don’t
  • 4. Climate Change (Theory) • According to the text book Organizational Communication: Approaches and Processes by Katherine Miller: • Climate Change is a real issue that must be addressed by governments, businesses, and individuals • Scientific data shows an upward shift in global temperature, rising sea levels, and extreme weather events • Scientists agree that this phenomenon known as global warming is linked with the activities of individuals and organizations • Scientists have observed sea levels rising, glaciers shrinking, and permafrost melting • Climate change affects ecosystems, plant life, and animal life, threatening the survival of them
  • 5. Climate Change (Theory) (Cont.) • Human contribution to climate change date back to the Industrial Revolution with our systems of energy production, factory manufacturing, and petroleum-fueled transportation • Organizational communication is important in dealing with many of the effects of global warming, such as the increased incidence of forest fires and extreme weather events • If we do not change our ways we could see worsening results of global warming that could ruin plant and animal life, along with our own lives
  • 6. Statistics of Global Warming • Earth’s average temperature has risen by 1.4 degrees Fahrenheit over the past century, is projected to rise another 2 to 11.5 degrees over next hundred years • In his essay, “Global Warming Heats Up,” Jeffrey Kluger explains that, “If global warming continues, there will be no polar ice by 2060 and somewhere in that time the polar bear will be extinct since they live on the ice and they cannot swim forever. The more global warming attacks the Earth’s environments, the more animals and species will die and become extinct. It is not known for sure but humans could very well die due to effects of global warming as well.
  • 7. Statistics (Cont.) • Of the 20 hottest years on record, 19 occurred in the 1980s or later • If glacial melting rates do not decrease, sea levels will rise as much as twenty feet at the end of the century. The Greenland ice sheet would be enough to raise global sea levels 23 feet, covering parts of Florida and most of Bangladesh
  • 8. Climate Change Affects Organizations Public Relations • Organizations are more focused on “going green” than ever as mentioned in the article and our text • The article stated that an organization can gain more customers by marketing green changes they’ve made like using recycled products
  • 9. Climate Change Affects Organizations Cost Savings • Companies that focus on reducing energy consumption help the environment and reduce their energy bills • According to the article, Dupont saved over $3 billion over two decades by reducing carbon emissions
  • 10. Climate Change Affects Organizations Tax Credits • Tax credits are available to companies that utilize environmentally friendly business practices, such as switching to renewable energy sources like solar power, for example, according to the article
  • 11. Climate Change Affects Organizations Consumer Demand • As environmental consciousness grows, consumers are demanding more green products and services • Due to this, the market share for green products has continued to expand in a variety of industries according to the article
  • 12. Going Green • Many organizations have drastically changed to “going green” and many new organizations are “green” in the way that they make their products and do their business • Even twenty or thirty years ago there was not nearly as much emphasis on “going green” in organizations as there is today
  • 13. Companies that are “Going Green” • Bank of America reduced paper use by 32% from 2000-2005 and gained 24% customer growth • They also have a recycling program that recycles 30,000 tons of paper each year, saving 200,000 trees per year
  • 14. Companies that are “Going Green” • Dupont reduced greenhouse emissions during the 90’s by 63% • Dupont has also appointed an ex- Greenpeace head as an adviser to the board
  • 15. Companies that are “Going Green” • McDonald’s turned from ravaging natural habitats of animals to working closely with the PETA to be more humane and friendly to the environment they operate in
  • 16. Companies that are “Going Green” • Anheuser-Busch saves 21 million pounds of metal per year by trimming an eighth of an inch off the diameter of its beer cans while the volume of beer in each can stays the same!
  • 17. Companies that are “Going Green” • Tesla Motors is in the works of creating a 100% electrically powered car that goes from 0-60 in 3.9 seconds, equaling 256 MPG, which is only 2 cents per mile!
  • 18. Companies that are “Going Green” • Coca-Cola has improved their water stewardship, sustainable packaging, and climate & energy protection. They have involved themselves in community recycling programs and have redesigned their packaging to save trees
  • 19. Companies that are “Going Green” • Toyota is famous for releasing the first mass-market hybrid vehicle, the Prius, which gets 48 MPG and is the most fuel efficient car available to purchase in the U.S.
  • 20. Questions for Future Research • How can organizations make changes to reduce their contribution to global warming? • Is it important for organizations to “go green” to reach their consumers? • Should government officials set restrictions on organizations in order to lessen the affects of climate change due to human activity? • How can organizations make individuals aware of the differences they can make to influence climate change?
  • 21. Works Cited • Miller, Katherine. "Chapter 1." Organizational Communication: Approaches and Processes. Belmont, CA: Wadsworth Pub., 2015. 7-8. Print. • Joseph, Chris. "What Are the Benefits of Going Green for a Business?" Small Business. Chron, n.d. Web. 19 Sept. 2016. http://smallbusiness.chron.com/benefits-going-green-business- 3225.html. • Kluger, Jeffrey. “Global Warming Heats Up” What Matters in America. 2nd ed. Ed. Gary Goshgarian. New York: Pearson, 2010. 268-276. Print. • "25 Big Companies That Are Going Green." Business Pundit. N.p., 31 Oct. 2015. Web. 19 Sept. 2016. <http://www.businesspundit.com/25-big-companies-that-are- going-green/>.