"Global, Social & Valuable: A Framework for Connected Business" as presented by Gary Stein, SVP, Strategy and Planning for iCrossing on Dec 6, 2011 at the Seminarium Social Media Forum 2011 in Lima, Peru.
Gamification uses elements of game design like points, leaderboards, and virtual goods to motivate and engage users. It works by appealing to fundamental human needs and desires through game mechanics. While gamification has been successful for some companies and applications, there are also concerns that it can be exploitative if not implemented properly. When considering gamifying a brand or process, companies should evaluate if their product is compelling, understand the context and timeframe, and clearly define what success would look like.
One page business case on the value of real time collaboration with high level description of case studies supporting travel reduction, employee engagement, customer satisfaction, and increased sales
NewsGator Australia Roadshow - Daniel Kraft Sitrion
This document discusses the benefits of social media and digital technologies for businesses. It provides statistics showing that increased digitization can boost productivity by 5-10% and increased collaboration both internally and with customers through social media can increase profits by 15-100%. The document also lists the key areas where social media can provide value: strategy, innovation, go-to-market, and operations. Engaging customers through social media can significantly increase lead generation, sales, and sentiment tracking.
This is a scenario fit for reality TV. We’ve gone into a client’s stores and done everything we can to enable staff to deliver the ultimate customer experience. We’re taking the software and hardware (XQ and RQ), strategy, training and best practices we’ve shown you at past Summits and applying them in several stores of a 40-location dealer. We’ve put it all to the test and tracked our results – we’re excited to share them with you.
Conviction, Alignment, Agility: Three Keys to Getting & Staying on the Right ...Apigee | Google Cloud
Conviction, Alignment, Agility are the three keys to staying on the right side of the digital divide. As the world becomes more programmable, digital leaders are turning conviction into a case for change and plan of action through alignment and agility. Digital leaders achieve alignment by making digital experiences a priority for all teams and connecting digital investments to key performance indicators. They demonstrate agility through an options-based approach to ROI using criteria like satisfaction, efficiency and revenue to evaluate digital investments over multiple scenarios. A programmable world means every sector is now in a race to build digital ecosystems, and alignment and agility are critical for organizations to scale their digital assets and stay ahead of competitors.
How to transform your organisation's recruitment strategy starting from scratch
Tuba Koseoglu Okcu, HR Director & Member of Executive Committee, Hurriyet
Narisha Singh, Global Head of Resourcing for Personal and Business Banking, Standard Bank South Africa
Are you at the beginning stages of implementing your new recruitment strategy? Tuba's story is about how she transformed Hurriyet as print went digital, skill sets changed and hiring became more innovative. Hurriyet is a Turkish newspaper that had to restructure its whole organisation. Narisha from Standard Bank approached it by partnering closely with marketing to align goals and work as a team to implement the change.
Regardless of whether you’re selling digital services or doggie chow, all brands have to play by the same rules. As of 2018, the top 5 firms in the world are all data-driven companies: Google, Amazon, Apple, Facebook, and Microsoft.
A clear pattern has emerged in the past decade: brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail.
Today, a brand’s adoption, popularity, and longevity hinge on how effectively the product and marketing teams are able to communicate with end-users. A recent Gallup poll found that organizations that leverage end-user data outperform peers by 85% in sales growth.
But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?
According to Forrester, most CIO's rank employee adoption as the key barrier to realizing the ROI of emerging tech. This session will walk you through marketing strategies designed to quickly supercharge adoption within your organization and make meaningful tech-driven change part of your company culture.
Gamification uses elements of game design like points, leaderboards, and virtual goods to motivate and engage users. It works by appealing to fundamental human needs and desires through game mechanics. While gamification has been successful for some companies and applications, there are also concerns that it can be exploitative if not implemented properly. When considering gamifying a brand or process, companies should evaluate if their product is compelling, understand the context and timeframe, and clearly define what success would look like.
One page business case on the value of real time collaboration with high level description of case studies supporting travel reduction, employee engagement, customer satisfaction, and increased sales
NewsGator Australia Roadshow - Daniel Kraft Sitrion
This document discusses the benefits of social media and digital technologies for businesses. It provides statistics showing that increased digitization can boost productivity by 5-10% and increased collaboration both internally and with customers through social media can increase profits by 15-100%. The document also lists the key areas where social media can provide value: strategy, innovation, go-to-market, and operations. Engaging customers through social media can significantly increase lead generation, sales, and sentiment tracking.
This is a scenario fit for reality TV. We’ve gone into a client’s stores and done everything we can to enable staff to deliver the ultimate customer experience. We’re taking the software and hardware (XQ and RQ), strategy, training and best practices we’ve shown you at past Summits and applying them in several stores of a 40-location dealer. We’ve put it all to the test and tracked our results – we’re excited to share them with you.
Conviction, Alignment, Agility: Three Keys to Getting & Staying on the Right ...Apigee | Google Cloud
Conviction, Alignment, Agility are the three keys to staying on the right side of the digital divide. As the world becomes more programmable, digital leaders are turning conviction into a case for change and plan of action through alignment and agility. Digital leaders achieve alignment by making digital experiences a priority for all teams and connecting digital investments to key performance indicators. They demonstrate agility through an options-based approach to ROI using criteria like satisfaction, efficiency and revenue to evaluate digital investments over multiple scenarios. A programmable world means every sector is now in a race to build digital ecosystems, and alignment and agility are critical for organizations to scale their digital assets and stay ahead of competitors.
How to transform your organisation's recruitment strategy starting from scratch
Tuba Koseoglu Okcu, HR Director & Member of Executive Committee, Hurriyet
Narisha Singh, Global Head of Resourcing for Personal and Business Banking, Standard Bank South Africa
Are you at the beginning stages of implementing your new recruitment strategy? Tuba's story is about how she transformed Hurriyet as print went digital, skill sets changed and hiring became more innovative. Hurriyet is a Turkish newspaper that had to restructure its whole organisation. Narisha from Standard Bank approached it by partnering closely with marketing to align goals and work as a team to implement the change.
Regardless of whether you’re selling digital services or doggie chow, all brands have to play by the same rules. As of 2018, the top 5 firms in the world are all data-driven companies: Google, Amazon, Apple, Facebook, and Microsoft.
A clear pattern has emerged in the past decade: brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail.
Today, a brand’s adoption, popularity, and longevity hinge on how effectively the product and marketing teams are able to communicate with end-users. A recent Gallup poll found that organizations that leverage end-user data outperform peers by 85% in sales growth.
But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?
According to Forrester, most CIO's rank employee adoption as the key barrier to realizing the ROI of emerging tech. This session will walk you through marketing strategies designed to quickly supercharge adoption within your organization and make meaningful tech-driven change part of your company culture.
J. Walter Thompson Company owns the copyright to this document from 2009. The document asserts the company's exclusive rights over the content as the copyright holder. It provides a copyright notice and date to protect the company's ownership over the intellectual property contained within.
This document discusses rejuvenation in product evolution through redesign and rebranding. It explores how analyzing aspects of rejuvenation design and balancing innovation with tradition allows products to evolve while maintaining what made them classics. Branding, color, styling, and embracing nostalgia can reposition products. Case studies show how Volkswagen Beetle and Sony products were rejuvenated through technological advances that made them greener and more durable for a sustainable future. The conclusion is that evolution through rejuvenation brings balance between old and new, extending products' lives.
The Goodyear Tire & Rubber Company filed an 8-K report with the SEC on February 1, 2008 to announce it had issued redemption notices for its outstanding 11% Senior Secured Notes due 2011 and Senior Secured Floating Rate Notes due 2011. The company will redeem the $450 million of fixed rate notes at 105.5% of par value plus interest by March 3, 2008. It will also redeem the $200 million of floating rate notes at 104% of par value plus interest by March 3, 2008. The notes were issued under an indenture from March 2004.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document is Manpower Inc.'s 2005 annual report. It summarizes the company's financial performance for 2005, noting revenues exceeded $16 billion, a 7.7% increase over 2004. Net income increased 8% to $260 million. It also discusses strategic moves taken in 2005 to expand operations in emerging markets like China and India. Finally, it describes the company's rebranding effort, launching a new logo and tagline - "What do you do?" - to reflect its expanded services beyond temporary staffing.
Raytheon Reports 2003 Second Quarter Resultsfinance12
Raytheon reported second quarter 2003 earnings. It provided an updated financial outlook for 2003 with increased guidance for growth in government and defense (G&D) bookings and sales, as well as Raytheon Aircraft Company (RAC) sales. It also projected higher operating margins and free cash flow compared to prior estimates. Raytheon updated sales guidance by business unit, with most units expected to see higher sales growth in 2003 compared to 2002. Margin guidance was also increased for most business units.
The document provides earnings information for Raytheon Company for the fourth quarter and full year 2006. It summarizes key financial metrics including a 12% increase in sales and a 27% increase in EPS for Q4 2006. It also provides guidance for 2007, forecasting EPS between $2.85-$3.00.
God appeared to someone and told them that for the coming year they would not be allowed to drink alcohol, smoke cigarettes, or have sex. The person is left wondering how they would react to such restrictions from God for an entire year.
The foam test system at Ellsworth Air Force Base malfunctioned and wouldn't shut off as intended, spraying foam all over the area for an extended period. Photos show firefighters struggling to contain the foam spraying from drains, and a vehicle parked with windows open that became filled with foam due to an oversight.
John Rabe was a German businessman who lived in Nanking, China during World War II. He established and led the Nanking Safety Zone to protect and shelter Chinese civilians from the invading Japanese army during the Nanking Massacre. After the war ended, Rabe returned to Germany where he died in obscurity despite his heroic efforts to save thousands of lives in Nanking.
Raytheon reported strong financial results for Q2 2008, with sales up 11% and EPS up 27%. All business segments saw sales growth. Raytheon increased full-year guidance for sales, EPS, operating cash flow and return on invested capital. The company also reported solid bookings of $6 billion for Q2 and a backlog of $37.5 billion.
The Goodyear Tire & Rubber Company filed an 8-K report with the SEC to announce a presentation at the upcoming JP Morgan High Yield Conference. In the presentation, Goodyear will discuss weak industry conditions in the fourth quarter of 2008 that led to significant production cuts exceeding previous estimates. Raw material costs also rose substantially in the fourth quarter. Goodyear estimates that industry volumes declined approximately 3.5-22% in North America and 4.5-13% in Europe depending on the market segment. In response, Goodyear increased its production cuts to around 17 million units for the quarter.
How To Run A Meeting Pp Presentation 1206kjsmith87
1. The document discusses parliamentary procedures and how to effectively conduct and participate in meetings using such procedures.
2. Key parliamentary terms and concepts are defined, such as motions, debate, voting methods, and types of motions.
3. Guidelines are provided for effective meeting participation, including being prepared, respecting others, offering suggestions, and understanding the meeting purpose and agenda.
The document is an agenda for an investor conference at the Missile Defense Center in Woburn, MA on December 1, 2005. The agenda includes a buffet breakfast, transportation to Woburn, presentations on business overviews and core technologies from Raytheon executives, lunch, more technology demonstrations in breakout sessions, a financial outlook presentation, a summary, and Q&A with the Chairman and Acting CFO. The document also provides forward-looking statements and outlines Raytheon's focus on customer success through performance, relationships, and solutions.
Pardot Elevate 2012 - The First Five Steps to Social Inbound MarketingPardot
Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.
Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2...Zinrelo loyalty
This document discusses the importance of loyalty programs for customer retention. It notes that repeat customers now generate 39% more revenue on average than in 2013, while acquiring new customers costs 222% more. The document then promotes Zinrelo's loyalty program platform, noting it offers strategy consultation, a feature-rich technology platform, and data analytics services. Customer testimonials are provided that saw increases in retention, purchases, and revenue when using Zinrelo's loyalty program solutions.
J. Walter Thompson Company owns the copyright to this document from 2009. The document asserts the company's exclusive rights over the content as the copyright holder. It provides a copyright notice and date to protect the company's ownership over the intellectual property contained within.
This document discusses rejuvenation in product evolution through redesign and rebranding. It explores how analyzing aspects of rejuvenation design and balancing innovation with tradition allows products to evolve while maintaining what made them classics. Branding, color, styling, and embracing nostalgia can reposition products. Case studies show how Volkswagen Beetle and Sony products were rejuvenated through technological advances that made them greener and more durable for a sustainable future. The conclusion is that evolution through rejuvenation brings balance between old and new, extending products' lives.
The Goodyear Tire & Rubber Company filed an 8-K report with the SEC on February 1, 2008 to announce it had issued redemption notices for its outstanding 11% Senior Secured Notes due 2011 and Senior Secured Floating Rate Notes due 2011. The company will redeem the $450 million of fixed rate notes at 105.5% of par value plus interest by March 3, 2008. It will also redeem the $200 million of floating rate notes at 104% of par value plus interest by March 3, 2008. The notes were issued under an indenture from March 2004.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document is Manpower Inc.'s 2005 annual report. It summarizes the company's financial performance for 2005, noting revenues exceeded $16 billion, a 7.7% increase over 2004. Net income increased 8% to $260 million. It also discusses strategic moves taken in 2005 to expand operations in emerging markets like China and India. Finally, it describes the company's rebranding effort, launching a new logo and tagline - "What do you do?" - to reflect its expanded services beyond temporary staffing.
Raytheon Reports 2003 Second Quarter Resultsfinance12
Raytheon reported second quarter 2003 earnings. It provided an updated financial outlook for 2003 with increased guidance for growth in government and defense (G&D) bookings and sales, as well as Raytheon Aircraft Company (RAC) sales. It also projected higher operating margins and free cash flow compared to prior estimates. Raytheon updated sales guidance by business unit, with most units expected to see higher sales growth in 2003 compared to 2002. Margin guidance was also increased for most business units.
The document provides earnings information for Raytheon Company for the fourth quarter and full year 2006. It summarizes key financial metrics including a 12% increase in sales and a 27% increase in EPS for Q4 2006. It also provides guidance for 2007, forecasting EPS between $2.85-$3.00.
God appeared to someone and told them that for the coming year they would not be allowed to drink alcohol, smoke cigarettes, or have sex. The person is left wondering how they would react to such restrictions from God for an entire year.
The foam test system at Ellsworth Air Force Base malfunctioned and wouldn't shut off as intended, spraying foam all over the area for an extended period. Photos show firefighters struggling to contain the foam spraying from drains, and a vehicle parked with windows open that became filled with foam due to an oversight.
John Rabe was a German businessman who lived in Nanking, China during World War II. He established and led the Nanking Safety Zone to protect and shelter Chinese civilians from the invading Japanese army during the Nanking Massacre. After the war ended, Rabe returned to Germany where he died in obscurity despite his heroic efforts to save thousands of lives in Nanking.
Raytheon reported strong financial results for Q2 2008, with sales up 11% and EPS up 27%. All business segments saw sales growth. Raytheon increased full-year guidance for sales, EPS, operating cash flow and return on invested capital. The company also reported solid bookings of $6 billion for Q2 and a backlog of $37.5 billion.
The Goodyear Tire & Rubber Company filed an 8-K report with the SEC to announce a presentation at the upcoming JP Morgan High Yield Conference. In the presentation, Goodyear will discuss weak industry conditions in the fourth quarter of 2008 that led to significant production cuts exceeding previous estimates. Raw material costs also rose substantially in the fourth quarter. Goodyear estimates that industry volumes declined approximately 3.5-22% in North America and 4.5-13% in Europe depending on the market segment. In response, Goodyear increased its production cuts to around 17 million units for the quarter.
How To Run A Meeting Pp Presentation 1206kjsmith87
1. The document discusses parliamentary procedures and how to effectively conduct and participate in meetings using such procedures.
2. Key parliamentary terms and concepts are defined, such as motions, debate, voting methods, and types of motions.
3. Guidelines are provided for effective meeting participation, including being prepared, respecting others, offering suggestions, and understanding the meeting purpose and agenda.
The document is an agenda for an investor conference at the Missile Defense Center in Woburn, MA on December 1, 2005. The agenda includes a buffet breakfast, transportation to Woburn, presentations on business overviews and core technologies from Raytheon executives, lunch, more technology demonstrations in breakout sessions, a financial outlook presentation, a summary, and Q&A with the Chairman and Acting CFO. The document also provides forward-looking statements and outlines Raytheon's focus on customer success through performance, relationships, and solutions.
Pardot Elevate 2012 - The First Five Steps to Social Inbound MarketingPardot
Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.
Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2...Zinrelo loyalty
This document discusses the importance of loyalty programs for customer retention. It notes that repeat customers now generate 39% more revenue on average than in 2013, while acquiring new customers costs 222% more. The document then promotes Zinrelo's loyalty program platform, noting it offers strategy consultation, a feature-rich technology platform, and data analytics services. Customer testimonials are provided that saw increases in retention, purchases, and revenue when using Zinrelo's loyalty program solutions.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
The document discusses Clemson University's efforts to personalize their alumni newsletter content to increase engagement. They found that sending too many generic messages led alumni to stop reading. By customizing stories for different audiences and optimizing for mobile usage, they saw open rates increase over 300% and distribution lists grow. Personalizing content and redesigning for mobile helped provide a better user experience and more accurate metrics.
The document discusses Clemson University's efforts to personalize their alumni newsletter content to increase engagement. They found that sending too many generic messages led alumni to stop reading. By customizing stories for different audiences and optimizing for mobile usage, they saw open rates increase over 300% and distribution lists grow. Personalizing content and redesigning for mobile helped provide a better user experience and more accurate metrics.
We get it, data matters. But when there are endless data points to measure—from attendee demos to biometric engagement—where do you start? And more importantly, what do you do with that data once you have it? Listen as Allie Magyar, C.E.O. of Hubb, shares strategies and tools to get the most out of your event data. Drawing on findings from their recent survey of event pros across North America, Magyar will reveal what other pros are measuring and what you should be measuring, actionable tips to manage your data, and why understanding your data could be the key to solving major event struggles.
Networking and connecting is an essential part to any association brand. Connecting with your members and serving as a platform for your members to connect doesn't change over time, but the channels do.
Eric Eicher, Owner at IKECONIC, will be sharing what's changed, how to identify the most effective digital channels for your organization and what trends are worth paying attention to.
In this presentation you’ll learn:
- How to bridge the gap between traditional and digital channels, as a part of your overall marketing strategy.
- How your members and potential members want to engage with your brand through video, web, social media and other digital outlets.
- Key metrics for analyzing the effectiveness of your digital marketing campaigns.
- How a case study called IndyIsHappy went viral, and how the concept and execution can be applied to your organization.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Periscopix and Google are partnering to discuss opportunities in mobile search and performance. The presentation covers trends showing rapid growth in mobile internet and device usage, and how to optimize websites, campaigns and measurement for the mobile environment through testing, analytics and multi-channel attribution modeling. Proper implementation across search, display and mobile sites can help drive both online and offline sales and conversions.
The document discusses how businesses can transform themselves into social businesses by becoming more customer-centric and leveraging social technologies. It provides examples of how companies like Royal Bank of Canada, BMO Financial Group, Bharti Airtel, and others have used IBM's social business solutions to improve customer experiences, increase self-service transactions, reduce costs, and drive better business outcomes. The document also outlines IBM's vision and capabilities for helping businesses create exceptional multichannel customer experiences and a smarter workforce through social business.
Philanthropy and cause marketing are evolving from discrete marketing tactics to comprehensive business strategies. Leading companies are moving beyond single-issue partnerships to evaluate how societal needs can drive business growth. The future of cause will see companies taking a longer-term approach that translates values into action across social engagement, global citizenship, reputation management, and more. External examples show how causes like Dove's Self Esteem Fund and the American Heart Association make real change while connecting to corporate missions and consumers.
Charity Event Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Charity Event Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
dgm | Online Retailer Expo Sydney 2012 | Chris GarnerChris Garner
We have all read the news, we all know the facts on how fast the ecommerce industry is growing, and we all know how much Australians' spend online is growing every year. Let’s dig deeper around what are the successful digital strategies being deployed in the online marketing industry to power this phenomenal revolution. We will show you the inside story on which clients are making it look easy. We will show you the levers that can be pulled to influence the flow of the customer journey. These levers can increase conversion and lifetime value, and decrease wastage of your marketing dollars. We will show you practical ways that you can use these proven ideas in your business, to help garner incremental customers cost effectively.
Content Marketing Excellence: The Road to Content Marketing Greatness - Eric ...State of Search Conference
This document discusses content marketing excellence and strategies that major brands are using. It provides examples of how companies like Patagonia, Lean Cuisine, and Nike created engaging content marketing campaigns that aligned with their brand values. The document also examines how content marketing supports search engine optimization efforts, using case studies of companies that saw significant growth in organic traffic and link building through ongoing content publishing. It analyzes factors that contribute to some content being more effective than others at attracting links, such as opinion-forming journalism and data-driven research studies from trusted sources.
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...PulsePoint Group
A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I - 2012) presented at Arthur W. Page Society, Spring Seminar, March 2012
Valtech provides digital transformation services to help brands succeed in the digital age. They have over 1,800 employees across 16 offices on 3 continents. In a changing marketing landscape where the number of channels is exploding and consumers have short attention spans, Valtech advocates for an agile marketing approach based on understanding customer needs, creating high-quality content, establishing an omnichannel platform, making data-driven decisions, supporting collaborative organizations, and maintaining iterative processes.
Valtech - Introducing Agile Marketing
@Jump 2013 NYC conference
Joacim M. Jeppesen
Director, Business Development & Digital Innovation, New York City
joacim.jeppesen@valtech.com
Content Marketing presentation by Lee Odden of TopRank Online Marketing at Content Marketing World 2012.
Optimization is more than SEO and an "optimize and socialize" approach to content marketing improves awareness, engagement, community, leads and sales.
Similar to Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing (20)
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
- Mobile apps have seen tremendous growth in recent years, with over 100 billion apps downloaded in 2013 alone, driven by changes in user behavior and the rise of robust app ecosystems.
- Google is well-positioned in mobile with the Google Play Store and large user base, and sees opportunity to help app developers and advertisers unlock the potential of mobile through its app promotion and monetization solutions.
- Google's mobile app solutions help advertisers acquire high-quality app users through in-app display ads, measure app install performance and user lifetime value, then remarket to those users to drive re-engagement and purchases through the app.
Managing your data: How to move from gathering data to processing and applyin...iCrossing
This document discusses how Google is well positioned for mobile apps. It notes that mobile app revenue grew significantly from 2009 to 2013 due to changes in mobile use, scale, and app ecosystems. Google's Play revenue doubled year-over-year, showing opportunity to diversify beyond ads. While over a billion apps have been downloaded, most are only used once, presenting an opportunity to improve app discovery and engagement. The document outlines Google's cross-product approach for mobile apps, including in-app display, YouTube, and search to help advertisers acquire and engage users.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
This document summarizes how to make money from paid social media. It discusses fundamentals of client/agency relationships, examples of successful social campaigns, and how to keep accountants happy. It covers the buying cycle and how paid social fits in at each stage: awareness, retention, and direct response. Key advice includes thinking beyond likes to business goals, aligning channels and goals, targeting specifically, understanding the buying cycle, and experimenting with paid social to make money.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Scoring Inside and Outside The Box: World Cup Insights in Search MarketingiCrossing
This document provides search marketing insights from the 2010 FIFA World Cup. It analyzes search trends for topics like travel, teams, players, merchandise and information. Fixtures and schedules were the most searched for information. Key moments like matches and results saw spikes in search volume. The document also compares countries by population, internet users, World Cup search interest and factors like Facebook penetration to determine promising marketing opportunities for the 2014 World Cup in Brazil.
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.