The document discusses Clemson University's efforts to personalize their alumni newsletter content to increase engagement. They found that sending too many generic messages led alumni to stop reading. By customizing stories for different audiences and optimizing for mobile usage, they saw open rates increase over 300% and distribution lists grow. Personalizing content and redesigning for mobile helped provide a better user experience and more accurate metrics.
The document discusses Clemson University's efforts to improve engagement with alumni through personalized email content. It describes challenges with sending too many messages and unreliable software. Clemson started customizing stories for different audiences, which increased open and click rates significantly compared to default content. A redesign was also needed for the growing number of mobile users accessing emails. Through testing various mobile-friendly designs, open rates improved greatly. In the end, Clemson saw overall success through a consistent personalized message, growth in subscribers, and increased visibility for partners.
Embrace the BYOD Revolution: Effectively Manage a Multi-Device, Multi-Gener...Dux Raymond Sy
A major business transformation is brewing in the enterprise today. Mobile technologies, business velocity, geographically dispersed and multi-generational workforce are converging to deliver the promise of responsive organizations. Organizations that miss this paradigm shift will face dire consequences. How can you effectively manage this shift, ensure that it will be sustainable and reap the benefits of being a responsive organization? In this session, learn how to apply practical steps and effective techniques to manage your multi-device and multi-generational workforce.
Presented at Microsoft Ignite 2015
Effectively Manage a Multi-Device & Multi-Generational WorkforceDux Raymond Sy
This document discusses leading the Bring Your Own Device (BYOD) revolution in the workplace. It notes that BYOD and mobile technologies have changed how organizations work by allowing remote work and constant connectivity through multiple devices. It also mentions that companies must adapt to changes like social media, mobile devices, and big data to engage employees and collaborate effectively. The document provides examples of how BYOD can increase business value through improved productivity, team collaboration, employee engagement, and communications. It advocates measuring the outcomes of BYOD initiatives both qualitatively and quantitatively to demonstrate the business relevance.
Craig Rispin Keynote - Australian Veterinary Association 2013 ConventionCraig Rispin
The document discusses trends affecting the veterinary profession, including rising education costs, declining wages, and increased workload. It notes that some trends are "alarming" and could threaten the survival of the profession. It then covers topics like the growth of mobile technology and apps, the rise of digital health monitoring, and the potential for new diagnostic technologies using biosensors. The use of social media, mobile apps, and cloud-based services to transform veterinary practice management is also discussed.
The document discusses implementing an Intranet 2.0 system within an organization. It recommends starting with a metrics-driven planning process to select appropriate social media tools like blogs and wikis. It also stresses the importance of leadership support, governance policies, ongoing maintenance, and measuring business impacts.
Media Experiences in a Distraction-Saturated RealityDesignit
Guy Haviv. our design director and partner talked at the online journalism conference - Digit 2015, about the possible ways for designing media experiences in an attention-deficit world.
We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.
The document discusses Clemson University's efforts to improve engagement with alumni through personalized email content. It describes challenges with sending too many messages and unreliable software. Clemson started customizing stories for different audiences, which increased open and click rates significantly compared to default content. A redesign was also needed for the growing number of mobile users accessing emails. Through testing various mobile-friendly designs, open rates improved greatly. In the end, Clemson saw overall success through a consistent personalized message, growth in subscribers, and increased visibility for partners.
Embrace the BYOD Revolution: Effectively Manage a Multi-Device, Multi-Gener...Dux Raymond Sy
A major business transformation is brewing in the enterprise today. Mobile technologies, business velocity, geographically dispersed and multi-generational workforce are converging to deliver the promise of responsive organizations. Organizations that miss this paradigm shift will face dire consequences. How can you effectively manage this shift, ensure that it will be sustainable and reap the benefits of being a responsive organization? In this session, learn how to apply practical steps and effective techniques to manage your multi-device and multi-generational workforce.
Presented at Microsoft Ignite 2015
Effectively Manage a Multi-Device & Multi-Generational WorkforceDux Raymond Sy
This document discusses leading the Bring Your Own Device (BYOD) revolution in the workplace. It notes that BYOD and mobile technologies have changed how organizations work by allowing remote work and constant connectivity through multiple devices. It also mentions that companies must adapt to changes like social media, mobile devices, and big data to engage employees and collaborate effectively. The document provides examples of how BYOD can increase business value through improved productivity, team collaboration, employee engagement, and communications. It advocates measuring the outcomes of BYOD initiatives both qualitatively and quantitatively to demonstrate the business relevance.
Craig Rispin Keynote - Australian Veterinary Association 2013 ConventionCraig Rispin
The document discusses trends affecting the veterinary profession, including rising education costs, declining wages, and increased workload. It notes that some trends are "alarming" and could threaten the survival of the profession. It then covers topics like the growth of mobile technology and apps, the rise of digital health monitoring, and the potential for new diagnostic technologies using biosensors. The use of social media, mobile apps, and cloud-based services to transform veterinary practice management is also discussed.
The document discusses implementing an Intranet 2.0 system within an organization. It recommends starting with a metrics-driven planning process to select appropriate social media tools like blogs and wikis. It also stresses the importance of leadership support, governance policies, ongoing maintenance, and measuring business impacts.
Media Experiences in a Distraction-Saturated RealityDesignit
Guy Haviv. our design director and partner talked at the online journalism conference - Digit 2015, about the possible ways for designing media experiences in an attention-deficit world.
We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.
As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
The document summarizes Terri Spencer's presentation on UCSF Medical Center's deployment of a unified cloud management platform using CA Clarity Agile. Some key points:
- UCSF analyzed successful private and hybrid cloud projects to help answer questions about operational maturity, proof of concepts, and factors that drive project success or failure.
- UCSF deployed CA Clarity Agile to provide a flexible, scalable and innovative service delivery through a consolidated cloud platform using Agile methodologies like Scrum.
- This enabled UCSF to achieve a 75% increase in product deliveries and deployments while streamlining processes across its various medical centers through a centralized administration and "hub and spoke" model.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
Magic Leap Pitch (Development, Manufacturing and Launch Plans)Nicholas Ng
This report explores the development, production and launch challenges that Magic Leap may face, and also proposes solutions on how they can potentially overcome them.
Given that Magic Leap is in stealth, most information out there is PR-driven. This report represents over 300 hours of collective research on Magic Leap’s patents (photonics, lightfields, mixed reality etc.), industry knowledge and product risk mitigation analysis to build the best picture I possibly could on Magic Leap and truly add value to readers out there. It’ll be great to hear any feedback.
Contact details are at the end. You can also find out more about me at www.nicholas-ng.com.
Disruptive digital disciplines in the era of cloudonomics joe weinmanHardway Hou
CloudConnect 云计算大会 China 2016
Cost and Performance Optimization
云经济时代的成本与性能优化
Should we care about Information Technology?
我们应该关注信息科技发展吗?
How should we think about strategy?
如何寻找策略?
Operational Excellence -> Information Excellence
从卓越运营到卓越信息
Product Leadership -> Solution Leadership
从领先产品到领先解决方案
Customer Intimacy -> Collective Intimacy
从顾客亲密度到集体亲密度
Traditional Innovation -> Accelerated Innovation
从传统创新到升级创新
Joe Weinman
@joeweinman
joeweinman@gmail.com
Makalah ini membahas masalah kesenjangan sosial yang terjadi antara sekolah negeri biasa dan sekolah bertaraf internasional akibat alokasi anggaran pendidikan yang kurang adil. Pemerintah diduga lebih memfokuskan perhatian dan dana kepada sekolah-sekolah internasional tanpa mempertimbangkan prestasi sekolah-sekolah nasional. Hal ini menimbulkan ketidakadilan dan membebankan masyarakat miskin.
A Gantt chart is a bar chart that illustrates a project schedule and the timing of tasks and activities. It was created by Henry Gantt in the early 1900s and shows the start and finish times of each task or event as horizontal bars placed against a calendar scale. Gantt charts make it easy to visualize task durations and dependencies and are useful for resource allocation and schedule management.
Este documento describe conceptos básicos de sismología, incluyendo una breve reseña histórica del desarrollo de la disciplina y la teoría del rebote elástico para explicar la ocurrencia de terremotos. También explica cómo se estudian las fuentes sísmicas y la propagación de ondas, y los parámetros que definen el foco sísmico como la localización espacial y temporal del origen de un sismo. Finalmente, introduce los principios de la instrumentación sísmica para medir y registrar las vibraciones del suelo.
This 3-item list discusses general culture and manners, sports, and animations and comics. It appears to categorize different topics without providing much detail about each one. In just 3 brief items, it touches on culture, entertainment, and recreation.
The document discusses Clemson University's efforts to personalize their alumni newsletter content to increase engagement. They found that sending too many generic messages led alumni to stop reading. By customizing stories for different audiences and optimizing for mobile usage, they saw open rates increase over 300% and distribution lists grow. Personalizing content and redesigning for mobile helped provide a better user experience and more accurate metrics.
El documento proporciona instrucciones sobre las diferentes funciones y herramientas disponibles en un aula virtual, incluyendo cómo ingresar, actualizar información personal, acceder al sistema de mensajes, participar en foros, revisar el correo institucional, crear grupos, compartir documentos, crear presentaciones y cerrar la sesión.
Statistik data kotor lingkar pinggang mahasiswa FIK dan FBS UNJ terdiri dari pengambilan data secara langsung dan tidak langsung, pengelompokan data, dan penghitungan statistik deskriptif seperti rata-rata, median, modus, dan kuarter."
Dokumen tersebut membahas tentang kurikulum tujuan IPS yang mencakup pengertian kurikulum menurut pandangan klasik, modern dan ahli. Dokumen juga menjelaskan bahwa tujuan merupakan komponen penting dalam kurikulum untuk mencapai tujuan pendidikan dan tujuan kurikulum meliputi tujuan institusional, tujuan bidang studi serta unsur-unsur dalam merumuskan tujuan instruksional khusus.
Social media is great, but without understanding how your audiences now consume content, and what content to share, its relatively useless. In the presentation, we discuss best practices and what colleges are getting it right.
A tutorial about CodeIgniter. It's purpose is to help someone with no prior knowledge of frameworks, to understand it's basic principles and how it works.
As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
The document summarizes Terri Spencer's presentation on UCSF Medical Center's deployment of a unified cloud management platform using CA Clarity Agile. Some key points:
- UCSF analyzed successful private and hybrid cloud projects to help answer questions about operational maturity, proof of concepts, and factors that drive project success or failure.
- UCSF deployed CA Clarity Agile to provide a flexible, scalable and innovative service delivery through a consolidated cloud platform using Agile methodologies like Scrum.
- This enabled UCSF to achieve a 75% increase in product deliveries and deployments while streamlining processes across its various medical centers through a centralized administration and "hub and spoke" model.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
Magic Leap Pitch (Development, Manufacturing and Launch Plans)Nicholas Ng
This report explores the development, production and launch challenges that Magic Leap may face, and also proposes solutions on how they can potentially overcome them.
Given that Magic Leap is in stealth, most information out there is PR-driven. This report represents over 300 hours of collective research on Magic Leap’s patents (photonics, lightfields, mixed reality etc.), industry knowledge and product risk mitigation analysis to build the best picture I possibly could on Magic Leap and truly add value to readers out there. It’ll be great to hear any feedback.
Contact details are at the end. You can also find out more about me at www.nicholas-ng.com.
Disruptive digital disciplines in the era of cloudonomics joe weinmanHardway Hou
CloudConnect 云计算大会 China 2016
Cost and Performance Optimization
云经济时代的成本与性能优化
Should we care about Information Technology?
我们应该关注信息科技发展吗?
How should we think about strategy?
如何寻找策略?
Operational Excellence -> Information Excellence
从卓越运营到卓越信息
Product Leadership -> Solution Leadership
从领先产品到领先解决方案
Customer Intimacy -> Collective Intimacy
从顾客亲密度到集体亲密度
Traditional Innovation -> Accelerated Innovation
从传统创新到升级创新
Joe Weinman
@joeweinman
joeweinman@gmail.com
Makalah ini membahas masalah kesenjangan sosial yang terjadi antara sekolah negeri biasa dan sekolah bertaraf internasional akibat alokasi anggaran pendidikan yang kurang adil. Pemerintah diduga lebih memfokuskan perhatian dan dana kepada sekolah-sekolah internasional tanpa mempertimbangkan prestasi sekolah-sekolah nasional. Hal ini menimbulkan ketidakadilan dan membebankan masyarakat miskin.
A Gantt chart is a bar chart that illustrates a project schedule and the timing of tasks and activities. It was created by Henry Gantt in the early 1900s and shows the start and finish times of each task or event as horizontal bars placed against a calendar scale. Gantt charts make it easy to visualize task durations and dependencies and are useful for resource allocation and schedule management.
Este documento describe conceptos básicos de sismología, incluyendo una breve reseña histórica del desarrollo de la disciplina y la teoría del rebote elástico para explicar la ocurrencia de terremotos. También explica cómo se estudian las fuentes sísmicas y la propagación de ondas, y los parámetros que definen el foco sísmico como la localización espacial y temporal del origen de un sismo. Finalmente, introduce los principios de la instrumentación sísmica para medir y registrar las vibraciones del suelo.
This 3-item list discusses general culture and manners, sports, and animations and comics. It appears to categorize different topics without providing much detail about each one. In just 3 brief items, it touches on culture, entertainment, and recreation.
The document discusses Clemson University's efforts to personalize their alumni newsletter content to increase engagement. They found that sending too many generic messages led alumni to stop reading. By customizing stories for different audiences and optimizing for mobile usage, they saw open rates increase over 300% and distribution lists grow. Personalizing content and redesigning for mobile helped provide a better user experience and more accurate metrics.
El documento proporciona instrucciones sobre las diferentes funciones y herramientas disponibles en un aula virtual, incluyendo cómo ingresar, actualizar información personal, acceder al sistema de mensajes, participar en foros, revisar el correo institucional, crear grupos, compartir documentos, crear presentaciones y cerrar la sesión.
Statistik data kotor lingkar pinggang mahasiswa FIK dan FBS UNJ terdiri dari pengambilan data secara langsung dan tidak langsung, pengelompokan data, dan penghitungan statistik deskriptif seperti rata-rata, median, modus, dan kuarter."
Dokumen tersebut membahas tentang kurikulum tujuan IPS yang mencakup pengertian kurikulum menurut pandangan klasik, modern dan ahli. Dokumen juga menjelaskan bahwa tujuan merupakan komponen penting dalam kurikulum untuk mencapai tujuan pendidikan dan tujuan kurikulum meliputi tujuan institusional, tujuan bidang studi serta unsur-unsur dalam merumuskan tujuan instruksional khusus.
Social media is great, but without understanding how your audiences now consume content, and what content to share, its relatively useless. In the presentation, we discuss best practices and what colleges are getting it right.
A tutorial about CodeIgniter. It's purpose is to help someone with no prior knowledge of frameworks, to understand it's basic principles and how it works.
The document discusses money laundering, including defining it, describing the process, and providing case studies. Money laundering is defined as disguising illegally obtained money to make it appear legitimate. The process typically involves three stages: placement, layering, and integration. Placement involves putting dirty money into the financial system. Layering involves separating the money from its source through transactions. Integration makes the money appear clean. Case studies show how professionals like lawyers and accountants can be used to launder money through techniques like shell companies and structured transactions. Estimates suggest $600 billion to $2 trillion may be laundered annually, impacting economies and banking systems.
Makalah ini membahas perencanaan bisnis penjualan tas buatan sendiri dengan desain khusus. Rencananya meliputi target pasar mahasiswa, produk awal tas gendong, harga Rp40.000-Rp80.000, promosi di kampus dan online shop, serta proyeksi pendapatan Rp1,45 juta dan laba Rp150.000 setelah biaya di bulan pertama.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
The document discusses architecting for digital transformation at the edge. It introduces the Global Interconnection Index, which predicts that interconnection bandwidth growth will outpace internet traffic growth. The presentation discusses how digital is transforming industries and becoming the growth engine of the global economy. It also outlines key stages for re-architecting IT delivery capabilities to scale digitally using an interconnection-first approach.
Every Business is a Digital Business, Embracing the Connected CustomerPolysream
All businesses need to be considering their digital transformations to leverage the requirements of the new growing class of connected customers. Expectations are developing daily as customers expect brands to be present and engaging on any device at any time especially through apps.
This document discusses the future of premium content delivery and managing customers in the digital economy. It notes that by 2020, there will be 12 billion mobile users and 24 billion total connected devices. It emphasizes that content providers must aggregate large audiences, have compelling content to drive subscriptions and advertising revenue, and make the customer experience easy. Four key trends - mobile, cloud, social media, and big data - will drive 80% of IT industry growth and force companies to look beyond traditional models to all devices. Media companies must focus on building their business rather than just running infrastructure.
Sigmind transforms visual data from any camera source into actionable analytics with artificial intelligence and deep learning. In this slide, I have shown a standard pitch deck and what must be included as content.
This document discusses emerging technologies that are lowering the cost and increasing the impact of events, such as hybrid events, event apps, and audience response systems. It provides examples of the largest hybrid events in the world and low-cost production equipment. It also summarizes popular audience response systems like Poll Everywhere that allow event organizers to gather real-time feedback from audiences using mobile devices and web technology instead of proprietary hardware.
Intuic is a social media agency founded in 1997 operating in 10 countries with staff in 5 additional locations. It offers digital consulting, social media marketing, digital PR, online visibility, mobile marketing, multimedia content, analytics and reporting services in English, Portuguese, Italian, Spanish and Russian. The company has won numerous awards and works with major corporate clients helping them increase their online effectiveness.
Bonnier: Digitalizing the Media Business Case AnalysisBrooke McCarter
Bonnier is facing declining sales of traditional print media due to changes in consumer culture and the rise of digital media. To address this, the R&D department is considering alternatives to increase readership and sales, including creating a social media microblogging app or using cross-promotion to entice print purchases. They recommend developing the microblogging app, called Project Blog+, which allows users to tailor content to their interests across a variety of topics. Implementation would start with building infrastructure, then testing and rolling out the app over several years. Risks include lack of writer or consumer buy-in, and insufficient growth.
This document discusses key trends in IT including cloud adoption, mobility, security, and consumerization of IT. It also discusses business trends like efficiency, higher productivity, and increased competition. The document emphasizes that communication between people is most important and that the rest is technology. It promotes ProjectPlace as a social collaboration tool in the cloud for project management. ProjectPlace has over 800,000 registered users working on more than 120,000 projects across different industries.
The document discusses how customer experience, mobility, and gamification can benefit businesses. It notes that customer experience is important, mobile devices can help employees work more efficiently, and applying game mechanics can make work more engaging. Specific examples are given of how mobility has increased productivity and sales. The closing emphasizes that user experience, fun, and empowering employees with mobile technologies are keys to business success.
iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...iStrategy
The document discusses how customer experience, mobility, and gamification can benefit businesses. It notes that customer experience is important, mobile devices can help employees work more efficiently, and gamification can make work more engaging. Specific examples are given of how mobility has increased productivity and sales. The closing emphasizes that user experience, fun, and empowering employees with technology are keys to success.
Presentation given to Australian Interactive Media Industry Association breakfast. Broadly covered the theme of what would be the key topics in digital in Australia over the next years. Also has information from the Digital Services Index (stats on Australian Digital use)
Becoming your customer's security partner in the digital ageExponential_e
This document outlines an agenda for a seminar on becoming a security partner in the digital age. The agenda includes presentations on digital transformation, introducing the Exponential-e security portfolio, and creating value and advocacy with customers. There will also be a presentation from SentinelOne on ransomware protection and a networking lunch.
Thought Leader Session Epicenter May 3rd 2016Joakim Jansson
Presentation in English held at Epicenter in Stockholm the 3rd of May 2016. How to Lead Digital Transformation in a Large Company. Includes an overview of our methodology for digital transformation. The Digital Maturity Matrix.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
This document contains a presentation by Allison Scalza on how digital transformation is revolutionizing the event industry. The presentation covers three key trends: 1) the explosion of video which will account for 82% of internet traffic, 2) online connectivity becoming mainstream, and 3) digital enhancements being embraced. It also discusses how integrating digital technologies into events can help capture leads, convert them, and prove impact. The presentation promotes Cvent as an event technology provider that can help marketers realize the full lead generation potential of live events.
The document provides an overview of digital transformation and the challenges organizations face. It discusses various forces disrupting industries like new gatekeepers, empowered customers who expect instant access and personalized experiences, and emerging technologies like artificial intelligence, robotics, and the Internet of Things. The document advocates that organizations transform by scanning their environment, determining digital's impact, creating a vision for the future, and defining a strategic roadmap.
It’s time to switch from a System of Records to Systems of Engagement!
With #SystemsOfEngagement you can accelerate your revenue growth, powered by modern apps, smart devices and analytics, thus engaging in one lifetime conversation with your customers.
In this presentation from Sriram Jayaraman, Director of Technology, Aditi Technologies, you will learn how organizations can create a compelling experience to accelerate growth while building a long term relationship with your customers.
This document discusses Nielsen's new cross-media solutions for measuring advertising and audiences across platforms. It introduces the Brand Media View, which allows planning across TV and online using consumer panel fusion. It also discusses Online Campaign Ratings for understanding digital campaign audiences, and Twitter TV Ratings for measuring social TV activity and audiences. The document then covers upcoming Digital Program Ratings and Digital Dynamic Ratings for consistent cross-platform audience measurement across devices and content.
Xebec Digital is a digital marketing agency with over 5 years of experience and a team of 30 specialists. It aims to develop world-class digital strategies and creative solutions to build profitable brands for its clients across various industries. Its mission is to build engaging digital platforms for clients to interact with customers and create brand communities. Xebec offers a full suite of digital services including search engine optimization, website development, social media marketing, and video strategy.
1. Give Them the Stories They Want.
Increasing Engagement with Personalized Content
2. Michele Cauley Matt McFadden
Sr. Director of Marketing for Digital Strategist
Development and Alumni Relations Merge
Clemson University
A DIGITAL STRATEGY AGENCY
3. Today’s Discussion
‣ Year One
‣ Too Much Content and the Need to Personalize
‣ The Analytics
‣ Mobile Usage Calls for a Redesign
A DIGITAL AGENCY
6. Challenges
‣ VIPs are saying "too many messages"
‣ They stopped reading
‣ Resources
‣ Data and list management
‣ Unreliable software and hardware
A DIGITAL AGENCY
33. Mobile Trends
‣ Mobile data usage grew 70% in 2012
‣ Facebook mobile daily users exceed desktop for the first time
‣ 45% of American adults own a smartphone, up from 35% in May 2011
‣ 76% of Americans consume emails on their phones
*sources: ComScore, Facebook, Cisco, and Pew
A DIGITAL AGENCY
46. January 2013
iPad
51.5%
open rate from the newly designed,
customized Echo
A DIGITAL AGENCY
47. January 2013
iPad
51.5%
open rate from the newly designed,
customized Echo
12.48%
open rate from the newly designed,
2
default Echo
A DIGITAL AGENCY
48. iPad
30.5%
click rate from the newly designed,
default Echo
2
A DIGITAL AGENCY
49. iPad
30.5%
click rate from the newly designed,
default Echo
29.5%
click rate from the newly designed,
default Echo
A DIGITAL AGENCY
52. Overall Success
‣ One, consistent message
‣ No more onslaught of micro messages
Distribution List Growth
75,000
70,000
65,000
60,000
55,000
A DIGITAL AGENCY
53. Overall Success
‣ One, consistent message
‣ No more onslaught of micro messages
Distribution List Growth
‣ Growth in list size
75,000
70,000
65,000
60,000
55,000
A DIGITAL AGENCY
54. Overall Success
‣ One, consistent message
‣ No more onslaught of micro messages
Insurance ‣ Growth in list size
‣ Increased visibility for corporate
partners and advertisers
A DIGITAL AGENCY
55. Overall Success
‣ One, consistent message
‣ No more onslaught of micro messages
38% iOS Devices
‣ Growth in list size
23% Outlook
7% Hotmail ‣ Increased visibility for corporate
6%
partners and advertisers
Yahoo
26% Others ‣ Increased and more accurate metrics
A DIGITAL AGENCY
56. Questions?
For a copy of the presentation, visit:
mrg.us/ClemsonEmail
A DIGITAL AGENCY
57. Michele Cauley Matt McFadden
cauley@clemson.edu mmcfadden@MergeAgency.com
facebook.com/clemsonalumni facebook.com/mergeweb
@ClemsonAlumni @merge @mattmcfadden
A DIGITAL STRATEGY AGENCY