Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.
As social selling is rising in public awareness, so do studies exploring its effects on sales processes and consequently quota achievement. In order to capture a broader set of such numbers, I put together a slide deck listing 42 impressive social selling statistics.
E marketer marketing_automation_roundupChafik YAHOU
Key elements include:
Inbound marketing tactics being used to drive leads.
Programmatic buying strategies for now and the future.
The influence of mobile device adoption on automation.
A look at how behavioral data is being tied in with B2B marketing automation programs
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
As social selling is rising in public awareness, so do studies exploring its effects on sales processes and consequently quota achievement. In order to capture a broader set of such numbers, I put together a slide deck listing 42 impressive social selling statistics.
E marketer marketing_automation_roundupChafik YAHOU
Key elements include:
Inbound marketing tactics being used to drive leads.
Programmatic buying strategies for now and the future.
The influence of mobile device adoption on automation.
A look at how behavioral data is being tied in with B2B marketing automation programs
Five statistics on using social media to drive lead generation for B2B companies.
Most B2B marketers still think of social media as a consumer tactic. But, in truth, by pinpointing the right message to the right targets through the right social media platforms at the right times, you can connect and convert the sale faster than traditional channels.
www.pinpointmarketresearch.com
www.andersonjonespr.com
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
5 Channel Trends You Should Be Planning for Today - Ingram Cloud Summit 2016Jay McBain
Speaker: Jay McBain
The pace of change in the indirect sales world has been mind-numbing over the past few years. There are new business models and partner types popping up seemingly every day - driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented demographic shift coming in the next few years, and the job role of the Channel Professional will radically shift - both inside the organization and out.
This session will explore what this demographic shift means, as well as predict what Channel Management will look like when there are more vendors in the world than partners.
Improving Prospect Engagement: Using Social Media & Interactive Tools To Buil...G3 Communications
The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing to power your demand generation campaigns? Are you making it easy for your customers and prospects to share their experiences with peers?
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
In Q4 of 2013, we surveyed over 100 retail marketing executives across the United States on what technologies, data, and innovative ideas were most important to them. Not only that, we asked them what there current budgets and planned budgets were for all these strategies over the next 5 years. The results were surprising!
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
Pardot Elevate 2012 - Developing Customer-Centric Nurturing Content: A Better...Pardot
You’ve invested in a killer marketing automation tool. Now give your company the edge with content that attracts and nurtures leads by engaging in a relevant, findable, valuable way. Review real-life nurturing content examples, and look at how to elevate your content effectiveness to get better results.
How Your Sales Can Benefit from Marketing AutomationPardot
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
5 Channel Trends You Should Be Planning for Today - Ingram Cloud Summit 2016Jay McBain
Speaker: Jay McBain
The pace of change in the indirect sales world has been mind-numbing over the past few years. There are new business models and partner types popping up seemingly every day - driven by technology, economic challenges and customer behavior.
Combine this with an unprecedented demographic shift coming in the next few years, and the job role of the Channel Professional will radically shift - both inside the organization and out.
This session will explore what this demographic shift means, as well as predict what Channel Management will look like when there are more vendors in the world than partners.
Improving Prospect Engagement: Using Social Media & Interactive Tools To Buil...G3 Communications
The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing to power your demand generation campaigns? Are you making it easy for your customers and prospects to share their experiences with peers?
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
In Q4 of 2013, we surveyed over 100 retail marketing executives across the United States on what technologies, data, and innovative ideas were most important to them. Not only that, we asked them what there current budgets and planned budgets were for all these strategies over the next 5 years. The results were surprising!
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
Pardot Elevate 2012 - Developing Customer-Centric Nurturing Content: A Better...Pardot
You’ve invested in a killer marketing automation tool. Now give your company the edge with content that attracts and nurtures leads by engaging in a relevant, findable, valuable way. Review real-life nurturing content examples, and look at how to elevate your content effectiveness to get better results.
How Your Sales Can Benefit from Marketing AutomationPardot
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
Advanced Marketing Tactics with Marketing Automation - The Next 5 CampaignsPardot
You know how to put together some pretty awesome email and nurturing campaigns. Great – what’s next? Step up to the next level with something different! In this webinar, you will learn how to create campaigns to help drive awesome results and have a little fun at the same time. Mathew Sweezey, Sales Manager at Pardot, is back with part 3 of his webinar series. I promise – Mathew saved the best for last! Join us as he takes us through the creation of these power-packed campaign approaches.
Pardot Elevate 2012 - Accelerate Lead Conversion: The Combined Power of Webin...Pardot
Technology has created an array of available tools to move prospects through the funnel faster, but few make the process more timely and efficient than webinar programs seamlessly integrated into your marketing automation platform. In these slides, Simone Nabers, Demand Generation Manger from ReadyTalk, explores ReadyTalk's integration and success with webinars.
Pardot Elevate 2012 - Implementing and Re- implementing Pardot with Your CRM ...Pardot
A well-thought-out CRM integration will lead to less work with better results. A poor configuration can result in missed leads, automation disasters, and a lack of reporting. In these slides, Rob MacEwen brings opportunities into focus and identifies the pitfalls to consider when integrating Pardot with your CRM system. He will cover a multitude of topics including why marketing is driving data quality, managing the handoff between Sales and Marketing, reporting on Pardot within your CRM, and how to avoid common mistakes that prompt a re-implementation.
A visual presentation of new research in environment, historical GIS, and digital media, this research profile highlights my recent post-doctoral work.
First 5 Campaigns to user for Marketing AutomationPardot
Join Mathew Sweezey, Sr. Sales Manager at Pardot, as he steps through five campaigns that will give you a great running start to your marketing automation campaign efforts and quick wins for great results.
SugarCRM Presents the New Rules of Social CRMClint Oram
Your customers are driving the most profound change in how business is being done since the inception of the Internet. Become a Social Business or be left behind.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
The Metrics That Matter: How to Build Performance-Driven Inbound Marketing Ca...PR 20/20
(#INBOUND14 presentation) Measurement matters now more than ever. Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about contacts, including visitors, leads and customers. However, data without analysis is simply noise. In this presentation based on Paul Roetzer’s new book, The Marketing Performance Blueprint, you’ll learn how to align marketing KPIs with overall business goals, bring structure and meaning to numbers, and adapt campaign strategies in real time based on results (or lack thereof). Roetzer also will share a theoretical model showing what’s possible for the future of campaign and marketing performance management.
Is your keyword marketing strategy working? Are you generating magnetic content that draws visitors to your website. Here are some tips that will help turbo charge your efforts
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
2017 Landscape Industry Digital Marketing ReportJeff Korhan
Jeff Korhan and Landscape Management magazine partnered to benchmark the digital marketing practices of the landscaping and lawn care industry. This digital marketing report is the result of that original research and expert analysis.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to Pardot Elevate 2012 - The First Five Steps to Social Inbound Marketing (10)
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
3. About Me
• CTO & Co-Founder,
SugarCRM Inc.
• @sugarclint
• clint@sugarcrm.com
• slideshare.net/sugarclint
4. About SugarCRM
• Business
– Leading provider of Open Source CRM Software
– Founded April 2004
– HQ in Cupertino, California
• Market Traction
– Award winning products
– 3rd largest global CRM provider by users
– 1M+ users; 80,000+ organizations
• World’s Fastest Growing CRM Company
– 73%+ billings growth 1H 2012 over 1H 2011
– > 10 Million downloads
– 2,500+ new customers in last 12 months in 80+
countries
6. CRM
CRM empowers you to
gain and retain customers
7. CRM
CRM empowers you to
gain and retain customers
by providing greater
visibility into sales,
marketing and support
so you can deliver an
excellent customer
experience
9. Social CRM
Social CRM is an
extension of CRM, not a
replacement for CRM
10. Social CRM
"CRM is a philosophy & a business strategy, supported by a
technology platform, business rules, workflow, processes &
social characteristics, designed to engage the
customer in a collaborative conversation in order
to provide mutually beneficial value in a trusted &
transparent business environment. It's the company's
response to the customer's ownership of the
conversation."
21. Rule #2: Traditional Marketing is Declining
Growth of Marketing Spend Over Next 2-3 Years
Decline Grow
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80%
-5% 67%
Social Media
-11% 64%
Digital and Online
Public Relations
-5% 61%
Direct Marketing
-8% 58%
Data Analysis
-5% 58%
Marketing Collateral
-14% 57%
Paid Search
-10% 48%
Events
-19% 45%
Print
-67% 14%
TV and Radio
-74% 9%
Out-of-Home
-35% 8%
Source: Booz & Company’s B2B Marketing Survey 2010
22. How People Connect with Companies
Inbound
Permission
Customer-Driven
Outbound
Interruption
Vendor-Driven
26. Interact Via Social Media
“85% of respondents believe
companies should not just present
information via social media, but
use it to interact and become more
engaged with them.”
- Cone Inc Report: “Social Media in Business”
27. Rule #5: Integrate People with Technology
Sydney restaurant replaces menus with iPads
http://www.redmondpie.com/sydney-restaurant-uses-ipad-as-a-menu-card/
31. What are your pain points?
Marketing
Issue Brand
Escalation Protection
Community Thought
Support Leadership
Support
Knowledge
Sharing Social Demand
Generation
Content
Customer Sharing
Engagement
Customer
Profile Sales