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Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2023.pptx

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Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2023.pptx

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New research shows a 222% increase in customer acquisition costs, this puts renewed focus on e-commerce profitability and repeat sales. A loyalty program enables brands to retain their loyal customers during tough times. Get ready to embrace 2023 with a loyalty program!

In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights why a loyalty program is a must-have for brands in 2023.

New research shows a 222% increase in customer acquisition costs, this puts renewed focus on e-commerce profitability and repeat sales. A loyalty program enables brands to retain their loyal customers during tough times. Get ready to embrace 2023 with a loyalty program!

In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights why a loyalty program is a must-have for brands in 2023.

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Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2023.pptx

  1. 1. Engage. Retain. Repeat Why a Loyalty Program is a Must-Have for Brands in 2023! Dibyo Ghosh Director of Sales #zinsights WEBINAR
  2. 2. 0 5 10 15 20 25 30 35 40 45 2012 2022 Customer Retention Customer Acquisition Source: Business Wire In 2013, a repeat sale generated $28 for merchants on average; today, this has increased to $39 - an increase of 36%. In 2013, merchants lost on average $9 for every new customer acquired, but today merchants lose $29, a 222% rise in the last eight years. Customer Acquisition is Important? Think Again! #getholisticloyalty $28 $39 $9 $29 36% 222%
  3. 3. Forrester’s data shows that when consumers feel appreciated by a brand, 76% of customers state they will keep returning. Converting 5% more of your one-time customers into repeat business could increase profitability by 75%. Loyalty leaders grow revenues roughly 2.5X as fast as other companies in their industries. 2.5X 76% 75% 10x Repeat Customers tend to have 10x more LTV as compared to one- time customers How Important is Customer Retention? #getholisticloyalty
  4. 4. How can Loyalty Programs Help? Loyalty Points & Rewards Gamification Personalization Emotional Connect Skin-in-the-game! Make it fun, interesting, exciting & interactive I am loyal to the brand vs. the brand is loyal to me Engagement & Stickiness Transactional < Emotional Engage at multiple levels and across channels #getholisticloyalty Reviews, referrals & UGC Advocacy 66% of Loyalty program members modify the amount they spend in order to maximize points 74% of consumers are likely to join a loyalty program if there’s a prize or sweepstake involved 82% of customers feel more positive about a brand after engaging with personalized content Customers with an emotional relationship with a brand have a 306% higher LTV Customers engaged in a brand’s loyalty program will spend 12-18% more each year 81% of customers trust recommendations from family and friends
  5. 5. About Zinrelo 14+ Years of Experience Expertise in 10+ Verticals Global Presence across 70+ Countries 98% of Clients Retained 100+ Partners Headquartered – Silicon Valley, CA Global Customers 2000+ Loyalty Members 1B+ SOCIAL TRANSACTIONAL ENGAGEMENT EMOTIONAL BEHAVIORAL ADVOCACY Multi-Dimensional Loyalty
  6. 6. STRATEGY CONSULTATION - continuous improvement - • Analytics & Reporting • Optimization & Program Refresh • Personalization • Promotional Campaigns • Best Practices & Proven Strategies Zinrelo’s 3 Key Ingredients for a World-Class Loyalty Program TECHNOLOGY PLATFORM - best in class! - • Features & Functionality • Omni Channel Customer Experience • Architecture & Integration • Customizability & Scalability • Security DATA ANALYTICS - contextual decision making - ▪ Data Analysis and Discovery ▪ Program Structure Design ▪ Financial Modeling ▪ Metrics & KPI Benchmarking ▪ Program Strategy & Launch Plan #getholisticloyalty
  7. 7. CORE LOYALTY FEATURES Points, tiers, expiration rules Ability to incentivize different activities Rewards catalog DATA SCIENCES For program structure & strategy Financial modeling SEGMENTATION & PERSONALIZATION Define unlimited customer segments Targeted promotions Unlimited rules & campaigns framework GO BEYOND TRANSACTIONS! Generate zero & first party data Advocacy & engagement Build an emotional connect CONTINUOUS IMPROVEMENT Ongoing analysis Incorporate micro & macro trends Program evolution & optimization How can Zinrelo Help? #getholisticloyalty
  8. 8. Benefits Realization with Zinrelo! 80% Better Customer Retention Increase in Conversion Higher Average Order Value Zero & First Party Data Customer Acquisition Referrals & UGC Upselling & Cross Selling “Earned Media” Social Media Visibility Increase in Repeat Sales 2.4X 50% 14X 60% 20% Revenue Per Member Higher Profitability Per Member
  9. 9. Bryan Pergakis Digital Marketing Jelly Belly “We achieved a 77% increase in customer retention. The results were amazing!” 77% Increase in Customer Retention Increase in Repeat Purchase Revenue By 1.69X Success Stories #getholisticloyalty
  10. 10. “We chose Zinrelo for all the features and functionalities; and have seen some fantastic results for our customers.” 37% Increase in Customer Retention Increase in Customer Lifetime Value By 180% Victor Yacaman Head of Ecommerce & Digital Marketing Leonisa Success Stories #getholisticloyalty
  11. 11. “Zinrelo's loyalty platform helped us create stronger customer engagement and we have seen the average order value increase by 25%.” 47% Increase in Customer Retention Increase in Revenue Per Member 44% Pia Shah Marketing Analyst Stride Rite Success Stories #getholisticloyalty
  12. 12. “We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by Zinrelo throughout this journey.” 65% Increase in Customer Retention Annette Berg Director of Customer Experience DefenAge Success Stories 33% Increase in Purchase Frequency 57% Increase in Revenue per Member The referral campaigns resulted in 100X of their investment for the setup of referral campaigns.
  13. 13. Success Stories Objective Leverage the holiday season to Improve customer retention 12% Points Redeemed (Avg. redemption rate 5%) Results 32% Increase in Customer Retention Strategy • 125 points were provided as a holiday bonus during the peak holiday season • 2X points campaign for top customers Segment • 1-time purchasers & dormant users • Top customers (3+ purchases in the year) #getholisticloyalty
  14. 14. Ask Away!
  15. 15. Think Holistic Loyalty. Think Zinrelo! Inspire Customer Loyalty Without Just Discounts! ^Conditions apply. & Get A Chance To Win^ Free Apple AirPods! Sign Up For A Demo NOW

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