The document describes the key elements of communication processes and promotional mix used in global business. It discusses the communication process, elements of promotional mix like advertising, personal selling, publicity and sales promotion. It also explains factors like pull and push promotions and the processes involved in planning advertising, personal selling and use of public relations and sales promotions internationally.

3. The Communication Process Source Encoding Message Medium Decoding Audience Noise Feedback

18. The Personal Selling Process Step 5: Provide customer service Step 4: Close the sale Step 3: Obtain feedback Step 2: Prepare a presentation Step 1: Identify customers