This document summarizes an Instagram marketing webinar. It introduces the speakers and outlines the webinar agenda which includes discussing Instagram's current landscape, new features, case studies, and a Q&A session. Key points covered are Instagram's growing user base globally, the impact of its new algorithm on organic reach, and how features like Stories, Live, Albums and ads can be leveraged for engagement and growth. Case studies showcase how two companies successfully grew their Instagram presence into businesses. The webinar aims to provide best practices and strategies for using Instagram effectively.

1. Instagram Marketing:
Advanced Growth Tactics

2. Meet the Team
John D. Saunders David J. Verjano

3. Agenda
Instagram’s Current Landscape
New Features + How to Leverage Them
Case Studies + Examples
Q&A Session

4. Instagram has doubled its monthly
active user base in two years
Source: The Verge

5. 80% of Instagram users come from
outside of the U.S.
Source: Hootsuite

6. 75% say that they take action
after seeing a post
(i.e. visiting sites, searching, or telling a friend)
Source: Buffer

7. Instagram Engagement is down ,
but still higher than Facebook and
Twitter
Source: Quintly

8. TL:DR
Instagram is still growing but getting more competitive
Great platform for visual storytelling + evoking action
Social network with global appeal

9. Instagram Best Practices
Basic tips to optimize your profile:
1. Consistent Visual Theme
2. Detailed, Engaging Bio
3. Hi-Res Visual Content
4. Quality Over Quantity
5. Use Link in Bio

10. Instagram Best Practices (Cont’d)
Business Page vs. Personal
1. Pros of Business:
a. Instagram Analytics
b. Instagram Ads
c. Search Increase (for business names)
2. Pros of Personal:
a. Slightly more reach
b. More “organic” profile

11. Instagram’s Latest Features
Instagram AdsNew Algorithm Stories
Albums Save Feature Instagram Live

12. Statement from Instagram
The new algorithm is “based on the likelihood you’ll be interested
in the content, your relationship with the person posting,
and the timeliness of the post.”

13. R.I.P. Chronological Order
Posting in sequence becomes obsolete
Rethink “best times” to post
Organic reach likely to decline

14. Instagram Stories
What is it?
Share a series of photos & videos that disappear after
24 hours.
How to leverage it
● Tag potential customers & partners
● Tease upcoming product releases, events, etc.
● Use location tags to drive foot traffic

15. Instagram Live
What is it?
Live video streaming only viewable on Instagram, which
publicly disappears upon completion.
How to leverage it
● Create exclusivity
● Can now be saved after it ends
● Live Q&A sessions

16. Instagram Albums
What is it?
Share multiple photos and videos (up to 10) in
a single post.
How to leverage it
● Use event recaps + tag attendees
● Creative panoramic visuals
● Cliffhanger sequence

17. Save Feature
What is it?
Stores content to be viewed at a later time.
Possible algorithm rank factor.
How to leverage it
● Create “save-worthy” content
● Encourage usage with call-to-action

18. Instagram Ads - Objectives
Awareness
Drive awareness of your
business, product, app or service.
● Reach
● Reach & Frequency
● Brand Awareness
● Local Awareness
Consideration
Have potential customers learn
more about your products or
services.
● Website Clicks
● Video Views
● Reach & Frequency
Conversion
Increase product sales, mobile app
downloads, even visitors to your
store.
● Website Conversions
● Dynamic Ads on Instagram
● Mobile App Installs Mobile App
Engagement

19. Instagram Ads
Photo Ads
Tell your story through a clean, simple and beautiful
creative canvas. Photos can be in square or landscape
format.
Video Ads
Get the same visually immersive quality as photo
ads—with the added power of sight, sound and
motion. And now, you can share videos up to 60
seconds long in landscape or square format.
Carousel Ads
Bring another layer of depth to campaigns
where people can swipe to view additional
photos or videos in a single ad.

20. Engagement Tactics
Instagress
Automate your activity and get more
followers, likes and comments on Instagram.
● Like
● Comment
● Follow / UnFollow
With strategy, it can lead to organic growth
and engagement
LIVE PRESENTATION

21. Instagress (Cont’d)
Engage with user’s followers. This is THE
best way to engage with users who will have
affinity toward your brand.
● Create a blacklist
● DON’T use tags
● Comments are an option
● Like strategy works well
● Follow Our “User’s Who Follow” Strategy
LIVE PRESENTATION

22. Influencers & Brand Ambassadors
Instagram influencers can be a HUGE asset.
By thinking outside of the box you can develop a
unique and compelling creative direction,
collaborating with the influencers to establish a
memorable message.
● Use a VA to collect user data
● Automate the outreach process

23. The Goodlife Inc.
Our Approach:
- Curated feed based on luxury content
- Targeted toward high-end consumers
- Built brand exclusively on IG
The Results:
- Grew from 500k to 1.4m followers
- Verified Instagram Account
- Average 50k views per month
- Partnerships with top luxury brands
LIVE PRESENTATION

24. Love Travel Co.
We took a little known travel brand to 18k
followers in just a few months.
The Results:
- More than $2,500k in sales from Instagram
- Over 100k reached in a few months
- Consistent brand influence

25. Quick Recap
Leverage new features to build growth
Create a paid media strategy
Capitalize on tools and resources

26. Future Topics of Discussion
E-Commerce Strategies
Social Media Analytics
Website Optimization

27. What did you think?
Quick Survey
www.bit.ly/levelupsurvey2

28. www.bit.ly/levelupsurvey2
Join our Facebook Group

29. Q&A

30. www.LevelUpWebinar.com