The document discusses how social media influences purchasing decisions of US millennials and provides best practices for using Instagram as a business. It notes that mobile is increasingly important, social media presence and strategy matters, and online reviews are critical to a business's reputation. Specific stats on Instagram usage are presented, showing high engagement levels with brands on the platform. Tips for businesses include setting goals, establishing a social media strategy, engaging with audiences by responding to comments and monitoring insights. The key takeaway is that social media is now essential for businesses to connect with consumers.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Social media is increasingly visual with 1.8 Billion photos shared daily. Ditto Labs, the leading image recognition company for social media, uses proprietary computer vision and machine learning to detect and tag brands, scenes and objects in photos, 85% of which don’t reference that same brand in accompanying text. Innovative food marketers can use Ditto tools to discover use occasion and pairing insights, monitor trends, and engage with influencers.
Ditto Social Photo Analytics Overview - Incite Text Analytics West Nov 5Mary Tarczynski
More than 1.8Billion images are shared on social media everyday. Brands that are only listening to text are "missing the pictures." Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto’s tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
Presentation about social media strategies for the Travel industry. Created by Jared Salter, co-founder of Joobili.com, for the EyeForTravel European Summit conference.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Social media is increasingly visual with 1.8 Billion photos shared daily. Ditto Labs, the leading image recognition company for social media, uses proprietary computer vision and machine learning to detect and tag brands, scenes and objects in photos, 85% of which don’t reference that same brand in accompanying text. Innovative food marketers can use Ditto tools to discover use occasion and pairing insights, monitor trends, and engage with influencers.
Ditto Social Photo Analytics Overview - Incite Text Analytics West Nov 5Mary Tarczynski
More than 1.8Billion images are shared on social media everyday. Brands that are only listening to text are "missing the pictures." Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto’s tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
Presentation about social media strategies for the Travel industry. Created by Jared Salter, co-founder of Joobili.com, for the EyeForTravel European Summit conference.
Social Media is changing how we understand consumers. Ditto offers a new approach to customer intelligence, surfacing competitive intelligence, product use and cultural trends.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Brands are waking up to a world in which their customers have access to more information across more channels than ever before. It’s more complex than ever for brands to choose the right channels to drive discovery, exploration, and post-purchase engagement.
Read this summary of the joint Catalyst-Forrester whitepaper "Search + Social = Success For Brands" to uncover the benefits of using Search and Social channels throughout the customer life cycle.
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
Aquest és el PowerPoint pensat per a que els xiquets i xiquetes aprenen les festes principals que tenim açí. Espere que vos agrade, és divertit i entretingut per a ells i elles.
Social Media is changing how we understand consumers. Ditto offers a new approach to customer intelligence, surfacing competitive intelligence, product use and cultural trends.
Local-Social-Mobile: The Power Triumvirate of 2010 - Gillian MuessingOnline Marketing Summit
Gillian Muessing - Local-Social-Mobile: The Power Triumvirate of 2010 - Presentation Transcript
1. Social-Local-Mobile The Power Triumvirate of 2010 Gillian Muessig – March 2010 Gillian Muessig President, SEOmoz
2. Web Search is Popular
3. Really, Really Popular... Source: ComScore, February 2009
4. But if You're Not in the Top Results
* Half of all users enter one search query only
* ~55% of users check out one result only
* 4/5 times, the abstract dissuades searchers from clicking
* 1/2 of all results are not relevant to what the searcher wanted
- Source: (Penn State University Study 2007)
5. You're Nowhere
6. PPC is No Longer the Answer
* Less than 10% of the clicks are made on paid ads
* More than 90% of Internet marketing budgets are spent on PPC
* The opportunity lies in:
o Organic Listings
o Alternate Engine Advertising
7. The Object of all Marketing
8. Acquire (and Keep) Customers
9. Lower Acquisition Costs
10. Search Is Changing
11. Search Isn’t Going Anywhere
12. It Is Changing
13. There Are More Options
14. And More Devices
15. Mobile Marketing Is Growing
* Rail tickets predicted to be delivered to mobile phones in 2010 : 2 billion; in 2014 : 15 billion
16. Mobile Markets Are Diverse
* >890mm web enabled mobile phones will ship in 2010
* 1.2mm per month in India alone
- Source: Juniper Research, February 2010
17. Mobile Marketing Converts
* >90% web enabled mobile phone owners have made a purchase with their phone
- Source: Juniper Research, February 2010
18. Mobile is Different Than Desktop
* >47% purchased while ‘on the go’
- Source: Juniper Research, February 2010
19. What Else Were They Doing?
* Checking news headlines
* Conducting search queries
* Social Networking
- Source: Juniper Research, February 2010
20. And They’re Searching For…
* Local restaurants
* Shops/Vendors
* Events/Meetups/Entertainment
hot tip:
21. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010 hot tip:
22. Social Media Source: FredCavazza.net
23. Social Media Landscape Expanding Source: FredCavazza.net
24. Top 10 Social Networking Sites Hitwise, February 2010
25. In 2007, Social Media officially became more popular than pornography
26. In 2008, Social Media became local-based and offline conversions breathed new life into Main Street
27. In 2009, InGame Marketing Helped Put a President in Office
28. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010 hot tip:
29. Local Marketing: Gold in the LongTail Kelsey Group, March 2010 90% use search to research product purchases 48% use Internet Yellow Pages 42% use Comparison Shopping Sites 24% use vertical sites
30. Local Search Marketing hot tip:
31. Local Focused Marketing hot tip:
32. Local Search on the Road - UBL Source: AimClear.com 2008 hot tip:
33. The Skeksis Come Together
34. Social – Mobile – Local Power Triumpherate
35. What Runs the Triumvirate? Deep databases
36. What Can The Data Tell You?
* Where your customers frequent. When
* How frequently. With whom
* What deals make them move/change
* Their interests
* Their purchasing ability
* Daily, weekly, monthly buying patterns
* That your customer searched for your product
37. Set Business Goals for Local-Mobile-Social Campaigns
* Traffic
* Sales
* Brand Awareness
* Customer Engagement
38. Target Niche Markets
* Seniors
39. Target Niche Markets
* Students
40. Target Niche Markets
* Enga
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Brands are waking up to a world in which their customers have access to more information across more channels than ever before. It’s more complex than ever for brands to choose the right channels to drive discovery, exploration, and post-purchase engagement.
Read this summary of the joint Catalyst-Forrester whitepaper "Search + Social = Success For Brands" to uncover the benefits of using Search and Social channels throughout the customer life cycle.
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing IdeasBoston Interactive
Need a crash-course in assisted living marketing ideas? We've got five critical senior living digital strategies you need to take to increase tours and fill empty beds.
Have assisted living marketing ideas of your own? Share them with us in the comments below!
"Senior Living Digital Strategies" Webinar Leaders:
1) Boston Interactive’s Director of Digital Strategy Cort Davies http://bostoninteractive.com
2) Carrie Elizabeth Consulting’s Social Media Consultant Carrie Barrett http://carrieelizabeth.com/
3) 85Sixty’s Head of Analytics Roman Bills http://85sixty.com/
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
Aquest és el PowerPoint pensat per a que els xiquets i xiquetes aprenen les festes principals que tenim açí. Espere que vos agrade, és divertit i entretingut per a ells i elles.
SAP has a well-earned reputation for complexity and inconsistency in product naming. We have been asked by many fellow consultants/customers about the different naming conventions used by SAP. I have made this presentation to understand the same .
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
This presentation covers information, tips and resources presented to the Kansas Rental Dealer's Association. The slide content includes author notes, links and industry relavent information. March 2011 WGC.
Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.
17. Mobile is more
important than
ever before.
Having a social
presence +
strategy matters.
Online reviews
are critical to your
reputation +
business.
Managing them is
a must.
As your audience
changes, you need
to change with it.
The Silent
Traveler is out
there – are you
listening to them?
21. • Instagram launched on October 6, 2010
• Instagram now has 400 million active users
• 30% of internet users are now on Instagram
• Instagram usage has doubled in the last two
years
https://www.brandwatch.com/2016/05/37-instagram-stats-2016/
22. • Engagement with brands on Instagram is
• 10 times higher than Facebook
• 54 times higher than Pinterest
• 84 times higher than Twitter
• 30%+ of Instagram users have used their
mobile to purchase a product online–
• making them 70% more likely to do so
than non-users
https://www.brandwatch.com/2016/05/37-instagram-stats-2016/
23. Direct messages, insights,
and more info.
Profile image/ logo Number of posts,
followers, and who
you are following
Edit your profile,
account info
Your brand name
Your brand’s
description
Trackable link to
web property Photos people tag
of your brand
IG Handle
Map of your geo-tagged
photos
Switch Accounts!!!
Your video and
image content
24. Direct
messages
Profile image/ logo
View Stories
Your brand name
Engagement (likes,
video views)
IG Handle
Options, report
content, etc.
Copy and
hashtags
Your video and
image content
Engagement –
follower comments
Create a Story
41. Social media isn’t a
trend anymore. It’s
a critical part of
your business.
Consumers are
more mobile-
friendly than ever
before. Are you?
Online reviews are
the new word of
mouth. Tap into
the conversation.
Visual content can
drive big
engagement.
Social media can
be manageable.
Create a strategy +
execute.
Editor's Notes
Note: internet users who use a social network via any device at least once per month
% of internet users are active (meaning they log in at least once per month) on social media
There are 259.7 Million internet users in the US alone (about 80% of the US population).
In 2016 there will be 185.6 million active social network users
Facebook members vs those who actually use facebook: Of the 185.6 million active social network users, 87.8% of social network users are using facebook.
Of social network users, almost 71% of them are women.
% of social network users who use Instagram is around 48% overall and predicted to grow rapidly through 2018.
Stop and consider auto posting, especially to Twitter from FB or IG
IG to Facebook OK ;)
Consider your mannerisms and etiquette .. .don’t use your business/brand social channel as your personal blog.
Talking AT your customers, and not with them…
Content strategy – consider your goals and your audience, potential customers
Complete profiles, track links, etc. leverage data and ROI