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Instagram for Business
DigitalOperative.co.nz
Introduction
Instagram is a place where people go to share moments, to discover and be inspired. Instagram
provides a platform for businesses of all sizes to reach a captive audience and visually inspire their
unique point of view.
Instagram for Business
My Instagram Experience
I’ve been active on Instagram since 2011.
My experience has seen the platform
develop and morph into the beast that it is.
I’ve found that content that works for me is
reflection of my interests, in doing so I’ve
amassed a bit of a following.
I’ve set-up and represented large
corporations and brands in NZ & AU.

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This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you. Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time. 1: Take advantage of your bio 2: Use relevant hashtags for your content 3: Post your content at the right time 4: Steal followers from your competitors 5: Pay for sponsored posts and product reviews 6: Use geotags for easier discoverability 7: Use Instagram stories to attract followers and grow your userbase 8: Highlight important stories 9: Ask for followers 10: Take on the latest trends to get more followers 11: Run contests and giveaways 12: Stay consistent with your posts 13: Keep track of your Instagram following 14: Use Instagram ads 15: Create visually attractive and eye-catching advertisements 16: Take advantage of Instagram tools 17: Develop your own signature style 18: Use user engagement to your advantage 19: Use high-quality images and videos 20: Promote your Instagram page on other social media channels Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

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This document provides tips for marketing a business or website through free internet methods. It outlines a 7 step process: 1) Sign up your site with popular directories, 2) Identify forums to participate in and promote your site, 3) Create press releases to promote your site, 4) Remain friendly online to build connections, 5) Produce high quality articles, 6) Optimize your site for search engines, 7) Monitor your progress and make adjustments as needed. The goal is to use free promotion methods like forums, articles and press releases to drive traffic to your site in an effective marketing campaign.

The Instagram Community
Instagram is one of the fastest growing communities online today. Today, Instagram has over 500M+
monthly active users.
The Instagram Community
Instagram’s Mission & Values
The mission of Instagram is to capture and share the world's moments.
Instagram's core values are:
Instagram For Business
Instagram provides a platform for businesses of all sizes to reach a captive audience and visually
inspire with their unique point of view.
Inspire people visually with your business’ story!
On Instagram, you can:
-Showcase your product, app or service visually
-Communicate / share your brand's unique point of view
-Reach the right people with relevant content in a creative environment
-Express highly memorable, creative, and distinct visual messages through ads

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The document provides tips for using Pinterest and Instagram for business marketing. It discusses using visual content like photos on Pinterest to appeal to emotions and engage customers. B2B companies can benefit from Pinterest for SEO, content marketing, showcasing designs, and building their reputation among peers. Fresh content is important on Pinterest. For Instagram, the document outlines a four stage process: curating relevant content for the target audience, taking engaging photos, using hashtags to boost discoverability, and engaging with customers by posting event photos, contests and puzzles.

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Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"

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Affordable & Effective - Tips And Tools For Small Business Marketing
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This document provides tips and tools for small business marketing across various channels including websites, SEO, blogging, email, and Facebook. It emphasizes creating engaging, relevant content for customers rather than promotional content. Tips include using visuals on the website, optimizing content for mobile and search engines, publishing a blog regularly, personalizing email marketing, and using landing pages and Facebook ads to drive traffic. Free or low-cost tools recommended are Squarespace for websites, Mailchimp for email marketing, and optimizing the business Facebook page. The overall message is that consistent, helpful content across multiple channels can boost a small business's online presence effectively with a low budget.

marketingcontent marketingsales
Instagram can help you and your business to:
Generate awareness, interest, and intent for new products and campaigns
Reach your customers at scale
Drive website clicks and mobile app installs on Instagram
Showcase your products, app or service where people seek visual inspiration
Grow your business and inspire your customers to see your brand differently or take action on a product, app or
service.
Drive users through the funnel to take further actions
Businesses have found success on Instagram through the use of creative that is relevant to their audience and feels
native to the platform. You can use visual imagery to evoke emotion, inspire your community, and drive action.
Instagram For Business
Content Strategy Tips
Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by
a clear objective. Tell your story through captivating images, videos and captions.
Start with a clear goal and creative concept.
Compelling images on Instagram have a strong concept tied to a clear objective. Whether you're
driving brand awareness, website clicks or app installs, create concepts that align to your business
goals.
Consider how Instagram fits into your overall marketing strategy.
Is your objective to increase awareness, shift perception, or reach a new audience?
Content Strategy Tips
Celebrate your brand look & feel
Make your imagery branded, and keep strong brand consistency across posts. Establish connective
elements across your images and videos — like an identifiable color palette, composition or
photographic style (Filters) — to make your business recognisable.
Content Strategy Tips
Focus on craft
Use well-crafted imagery to enhance the equity of your business on Instagram. Images do best when
they're well shot, interesting to look at and artistic. What you create should draw people in and keep
them wanting more.

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Hello and Welcome to the course ‘Mobile App Entrepreneur – A Practical Lessons’. In this course, you will learn about the basics of all the areas associated with mobile app development, right from idea conceptualization to production release of the app and perform post-production activities. This course is divided into three stages, Pre-Production, Production and Post-Production. You might have seen courses focusing on only one topic where you have no clue of things to take care before and after topic you just learned. Hence, I have come up with this comprehensive course, where I would touch base on all the areas of Mobile App development, which are very much essential in becoming successful as a mobile app entrepreneur. Having said that, you will be learning various different topics in this course. Pre-Production Activities 1. Conceptualization of Idea or How to test a Business Idea 2. Outsourcing vs In sourcing 3. Deciding iOS, Android, Windows or All 4. Pricing Models 5. NDA (Non-Disclosure Agreement)

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This webinar discusses Instagram marketing strategies for small businesses. It covers setting up advertising on Instagram, including the different ad formats and how to target audiences. The webinar also explains how to connect a business's Instagram account to its Facebook Business Manager account in order to set up a product catalog and enable shoppable posts on Instagram. Key steps include creating a Facebook Business page, business manager account, and product catalog before tagging products in Instagram posts and stories.

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Content Strategy Tips
Be Authentic!
Get Engaged Instagram users to follow your account.
Find and Follow others, like and comment on their posts.
Grow your fan base through cross pollination of your
other media.
Follow the Instagram Business Blog.
Other Tips for Getting Started
Account name
Choose an account name that's
easily tied to your business. A
company name works best.
Profile photo
Simple is best. We recommend
using your brand's logo or a graphic
symbol. Keep in mind it will be
cropped into a circle and appear as
a 150 x 150 pixel image (that's
pretty small) on most phones.
Tagging
Include the location of your photo or video
when it helps tell the story of the image. Use
popular #tags create a #tag for your brand. Tag
people.
Image tools
Edit your images and videos with filters and
other creative tools (like Hyperlapse, Layout
and Boomerang) available in the Instagram
app.
Ads on Instagram
Instagram ads help businesses reach an engaged audience.
On Instagram, marketers are able to tell sequenced stories in beautiful,
compelling ways that lead to meaningful results for their businesses.
There are several ad types
available on Instagram today:
Photo Ads
Video Ads
Carousel Ads
Link Ads
Mobile App Install Ads
Specifications
Photo Ads:
Square or landscape
File Type: .jpg or .png
Min Dimensions: 600 x 315
Max Dimensions: 1936 x 1936
Min File Size: None
Max File Size: 10 MB
Videos:
Square or landscape
1:91-1:1 aspect ratio
File Type: .mp4
Min Dimensions: 600 x 315
Max Dimensions: 1936 x 1936
Min length: 2.5 sec
Max length: 30 sec
Min file size: None
Max file size: 10 MB
Thumbnails: Same specs as images
Video ads must be uploaded with a thumbnail
Captions:
Max: Four lines of copy (300 characters)
No more than three hashtags

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Best Practice on Instagram
Consider these things when using Instagram for your business.
Post great content
Share your business’ unique POV in a way that communicates a consistent message, feels authentic to your
brand, and follows creative cues from the Instagram community.
When creating images for your Instagram, keep in mind that you are creating content to influence and
inspire.
Best Practice on Instagram
Instagram for Business
Measurement
While Instagram does not yet have a publically
available analytics (other than ad manager)
The best current tool is Iconosquare.com - this
tool allows you to analyse a whole range of
metrics from followers, most liked and
commented image right through to unfollowing
and following back.
Prices start at US$49 per year per Instagram
account.

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Introduction to Facebook Page Like Ads
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A specific guide on how to create Page Like ad from images, text and links, audience, campaign and ad set, bidding and pricing

Instagram Stories
Instagram Stories are available for anyone to
see without the need to request access. In
addition, not only can you see who viewed your
story, but you can also click on their profile to
discover their content. Snapchat Stories doesn’t
have an open search option, meaning you have
to add accounts and have your request
approved before you see a story.
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Instagram for Business

  • 2. Introduction Instagram is a place where people go to share moments, to discover and be inspired. Instagram provides a platform for businesses of all sizes to reach a captive audience and visually inspire their unique point of view.
  • 4. My Instagram Experience I’ve been active on Instagram since 2011. My experience has seen the platform develop and morph into the beast that it is. I’ve found that content that works for me is reflection of my interests, in doing so I’ve amassed a bit of a following. I’ve set-up and represented large corporations and brands in NZ & AU.
  • 5. The Instagram Community Instagram is one of the fastest growing communities online today. Today, Instagram has over 500M+ monthly active users.
  • 7. Instagram’s Mission & Values The mission of Instagram is to capture and share the world's moments. Instagram's core values are:
  • 8. Instagram For Business Instagram provides a platform for businesses of all sizes to reach a captive audience and visually inspire with their unique point of view. Inspire people visually with your business’ story! On Instagram, you can: -Showcase your product, app or service visually -Communicate / share your brand's unique point of view -Reach the right people with relevant content in a creative environment -Express highly memorable, creative, and distinct visual messages through ads
  • 9. Instagram can help you and your business to: Generate awareness, interest, and intent for new products and campaigns Reach your customers at scale Drive website clicks and mobile app installs on Instagram Showcase your products, app or service where people seek visual inspiration Grow your business and inspire your customers to see your brand differently or take action on a product, app or service. Drive users through the funnel to take further actions Businesses have found success on Instagram through the use of creative that is relevant to their audience and feels native to the platform. You can use visual imagery to evoke emotion, inspire your community, and drive action. Instagram For Business
  • 10. Content Strategy Tips Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions. Start with a clear goal and creative concept. Compelling images on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your business goals. Consider how Instagram fits into your overall marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience?
  • 11. Content Strategy Tips Celebrate your brand look & feel Make your imagery branded, and keep strong brand consistency across posts. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style (Filters) — to make your business recognisable.
  • 12. Content Strategy Tips Focus on craft Use well-crafted imagery to enhance the equity of your business on Instagram. Images do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.
  • 13. Content Strategy Tips Be Authentic! Get Engaged Instagram users to follow your account. Find and Follow others, like and comment on their posts. Grow your fan base through cross pollination of your other media. Follow the Instagram Business Blog.
  • 14. Other Tips for Getting Started Account name Choose an account name that's easily tied to your business. A company name works best. Profile photo Simple is best. We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones. Tagging Include the location of your photo or video when it helps tell the story of the image. Use popular #tags create a #tag for your brand. Tag people. Image tools Edit your images and videos with filters and other creative tools (like Hyperlapse, Layout and Boomerang) available in the Instagram app.
  • 15. Ads on Instagram Instagram ads help businesses reach an engaged audience. On Instagram, marketers are able to tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses. There are several ad types available on Instagram today: Photo Ads Video Ads Carousel Ads Link Ads Mobile App Install Ads
  • 16. Specifications Photo Ads: Square or landscape File Type: .jpg or .png Min Dimensions: 600 x 315 Max Dimensions: 1936 x 1936 Min File Size: None Max File Size: 10 MB Videos: Square or landscape 1:91-1:1 aspect ratio File Type: .mp4 Min Dimensions: 600 x 315 Max Dimensions: 1936 x 1936 Min length: 2.5 sec Max length: 30 sec Min file size: None Max file size: 10 MB Thumbnails: Same specs as images Video ads must be uploaded with a thumbnail Captions: Max: Four lines of copy (300 characters) No more than three hashtags
  • 17. Best Practice on Instagram Consider these things when using Instagram for your business. Post great content Share your business’ unique POV in a way that communicates a consistent message, feels authentic to your brand, and follows creative cues from the Instagram community. When creating images for your Instagram, keep in mind that you are creating content to influence and inspire.
  • 18. Best Practice on Instagram
  • 20. Measurement While Instagram does not yet have a publically available analytics (other than ad manager) The best current tool is Iconosquare.com - this tool allows you to analyse a whole range of metrics from followers, most liked and commented image right through to unfollowing and following back. Prices start at US$49 per year per Instagram account.
  • 21. Instagram Stories Instagram Stories are available for anyone to see without the need to request access. In addition, not only can you see who viewed your story, but you can also click on their profile to discover their content. Snapchat Stories doesn’t have an open search option, meaning you have to add accounts and have your request approved before you see a story. Instagram Stories gives you the ability to not only post temporary, experimental content, but also lets you upload it permanently. If there’s a type of content that performs well, you can publish the content to your regular Instagram profile