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Instagram for Business
DigitalOperative.co.nz
Introduction
Instagram is a place where people go to share moments, to discover and be inspired. Instagram
provides a platform for businesses of all sizes to reach a captive audience and visually inspire their
unique point of view.
My Instagram Experience
I’ve been active on Instagram since 2011.
My experience has seen the platform
develop and morph into the beast that it is.
I’ve found that content that works for me is
reflection of my interests, in doing so I’ve
amassed a bit of a following.
I’ve set-up and represented large
corporations and brands in NZ & AU.
The Instagram Community
Instagram is one of the fastest growing communities online today. Today, Instagram has over 500M+
monthly active users.
The Instagram Community
Instagram’s Mission & Values
The mission of Instagram is to capture and share the world's moments.
Instagram's core values are:
Instagram For Business
Instagram provides a platform for businesses of all sizes to reach a captive audience and visually
inspire with their unique point of view.
Inspire people visually with your business’ story!
On Instagram, you can:
-Showcase your product, app or service visually
-Communicate / share your brand's unique point of view
-Reach the right people with relevant content in a creative environment
-Express highly memorable, creative, and distinct visual messages through ads
Instagram can help you and your business to:
Generate awareness, interest, and intent for new products and campaigns
Reach your customers at scale
Drive website clicks and mobile app installs on Instagram
Showcase your products, app or service where people seek visual inspiration
Grow your business and inspire your customers to see your brand differently or take action on a product, app or
service.
Drive users through the funnel to take further actions
Businesses have found success on Instagram through the use of creative that is relevant to their audience and feels
native to the platform. You can use visual imagery to evoke emotion, inspire your community, and drive action.
Instagram For Business
Content Strategy Tips
Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by
a clear objective. Tell your story through captivating images, videos and captions.
Start with a clear goal and creative concept.
Compelling images on Instagram have a strong concept tied to a clear objective. Whether you're
driving brand awareness, website clicks or app installs, create concepts that align to your business
goals.
Consider how Instagram fits into your overall marketing strategy.
Is your objective to increase awareness, shift perception, or reach a new audience?
Content Strategy Tips
Celebrate your brand look & feel
Make your imagery branded, and keep strong brand consistency across posts. Establish connective
elements across your images and videos — like an identifiable color palette, composition or
photographic style (Filters) — to make your business recognisable.
Content Strategy Tips
Focus on craft
Use well-crafted imagery to enhance the equity of your business on Instagram. Images do best when
they're well shot, interesting to look at and artistic. What you create should draw people in and keep
them wanting more.
Content Strategy Tips
Be Authentic!
Get Engaged Instagram users to follow your account.
Find and Follow others, like and comment on their posts.
Grow your fan base through cross pollination of your
other media.
Follow the Instagram Business Blog.
Other Tips for Getting Started
Account name
Choose an account name that's
easily tied to your business. A
company name works best.
Profile photo
Simple is best. We recommend
using your brand's logo or a graphic
symbol. Keep in mind it will be
cropped into a circle and appear as
a 150 x 150 pixel image (that's
pretty small) on most phones.
Tagging
Include the location of your photo or video
when it helps tell the story of the image. Use
popular #tags create a #tag for your brand. Tag
people.
Image tools
Edit your images and videos with filters and
other creative tools (like Hyperlapse, Layout
and Boomerang) available in the Instagram
app.
Ads on Instagram
Instagram ads help businesses reach an engaged audience.
On Instagram, marketers are able to tell sequenced stories in beautiful,
compelling ways that lead to meaningful results for their businesses.
There are several ad types
available on Instagram today:
Photo Ads
Video Ads
Carousel Ads
Link Ads
Mobile App Install Ads
Specifications
Photo Ads:
Square or landscape
File Type: .jpg or .png
Min Dimensions: 600 x 315
Max Dimensions: 1936 x 1936
Min File Size: None
Max File Size: 10 MB
Videos:
Square or landscape
1:91-1:1 aspect ratio
File Type: .mp4
Min Dimensions: 600 x 315
Max Dimensions: 1936 x 1936
Min length: 2.5 sec
Max length: 30 sec
Min file size: None
Max file size: 10 MB
Thumbnails: Same specs as images
Video ads must be uploaded with a thumbnail
Captions:
Max: Four lines of copy (300 characters)
No more than three hashtags
Best Practice on Instagram
Consider these things when using Instagram for your business.
Post great content
Share your business’ unique POV in a way that communicates a consistent message, feels authentic to your
brand, and follows creative cues from the Instagram community.
When creating images for your Instagram, keep in mind that you are creating content to influence and
inspire.
Best Practice on Instagram
Measurement
While Instagram does not yet have a publically
available analytics (other than ad manager)
The best current tool is Iconosquare.com - this
tool allows you to analyse a whole range of
metrics from followers, most liked and
commented image right through to unfollowing
and following back.
Prices start at US$49 per year per Instagram
account.
Instagram Stories
Instagram Stories are available for anyone to
see without the need to request access. In
addition, not only can you see who viewed your
story, but you can also click on their profile to
discover their content. Snapchat Stories doesn’t
have an open search option, meaning you have
to add accounts and have your request
approved before you see a story.
Instagram Stories gives you the ability to not
only post temporary, experimental content, but
also lets you upload it permanently. If there’s a
type of content that performs well, you can
publish the content to your regular Instagram
profile

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Instagram for Business

  • 2. Introduction Instagram is a place where people go to share moments, to discover and be inspired. Instagram provides a platform for businesses of all sizes to reach a captive audience and visually inspire their unique point of view.
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  • 4. My Instagram Experience I’ve been active on Instagram since 2011. My experience has seen the platform develop and morph into the beast that it is. I’ve found that content that works for me is reflection of my interests, in doing so I’ve amassed a bit of a following. I’ve set-up and represented large corporations and brands in NZ & AU.
  • 5. The Instagram Community Instagram is one of the fastest growing communities online today. Today, Instagram has over 500M+ monthly active users.
  • 7. Instagram’s Mission & Values The mission of Instagram is to capture and share the world's moments. Instagram's core values are:
  • 8. Instagram For Business Instagram provides a platform for businesses of all sizes to reach a captive audience and visually inspire with their unique point of view. Inspire people visually with your business’ story! On Instagram, you can: -Showcase your product, app or service visually -Communicate / share your brand's unique point of view -Reach the right people with relevant content in a creative environment -Express highly memorable, creative, and distinct visual messages through ads
  • 9. Instagram can help you and your business to: Generate awareness, interest, and intent for new products and campaigns Reach your customers at scale Drive website clicks and mobile app installs on Instagram Showcase your products, app or service where people seek visual inspiration Grow your business and inspire your customers to see your brand differently or take action on a product, app or service. Drive users through the funnel to take further actions Businesses have found success on Instagram through the use of creative that is relevant to their audience and feels native to the platform. You can use visual imagery to evoke emotion, inspire your community, and drive action. Instagram For Business
  • 10. Content Strategy Tips Businesses do best on Instagram when they share well-crafted content that's on-brand and driven by a clear objective. Tell your story through captivating images, videos and captions. Start with a clear goal and creative concept. Compelling images on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your business goals. Consider how Instagram fits into your overall marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience?
  • 11. Content Strategy Tips Celebrate your brand look & feel Make your imagery branded, and keep strong brand consistency across posts. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style (Filters) — to make your business recognisable.
  • 12. Content Strategy Tips Focus on craft Use well-crafted imagery to enhance the equity of your business on Instagram. Images do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.
  • 13. Content Strategy Tips Be Authentic! Get Engaged Instagram users to follow your account. Find and Follow others, like and comment on their posts. Grow your fan base through cross pollination of your other media. Follow the Instagram Business Blog.
  • 14. Other Tips for Getting Started Account name Choose an account name that's easily tied to your business. A company name works best. Profile photo Simple is best. We recommend using your brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that's pretty small) on most phones. Tagging Include the location of your photo or video when it helps tell the story of the image. Use popular #tags create a #tag for your brand. Tag people. Image tools Edit your images and videos with filters and other creative tools (like Hyperlapse, Layout and Boomerang) available in the Instagram app.
  • 15. Ads on Instagram Instagram ads help businesses reach an engaged audience. On Instagram, marketers are able to tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses. There are several ad types available on Instagram today: Photo Ads Video Ads Carousel Ads Link Ads Mobile App Install Ads
  • 16. Specifications Photo Ads: Square or landscape File Type: .jpg or .png Min Dimensions: 600 x 315 Max Dimensions: 1936 x 1936 Min File Size: None Max File Size: 10 MB Videos: Square or landscape 1:91-1:1 aspect ratio File Type: .mp4 Min Dimensions: 600 x 315 Max Dimensions: 1936 x 1936 Min length: 2.5 sec Max length: 30 sec Min file size: None Max file size: 10 MB Thumbnails: Same specs as images Video ads must be uploaded with a thumbnail Captions: Max: Four lines of copy (300 characters) No more than three hashtags
  • 17. Best Practice on Instagram Consider these things when using Instagram for your business. Post great content Share your business’ unique POV in a way that communicates a consistent message, feels authentic to your brand, and follows creative cues from the Instagram community. When creating images for your Instagram, keep in mind that you are creating content to influence and inspire.
  • 18. Best Practice on Instagram
  • 19.
  • 20. Measurement While Instagram does not yet have a publically available analytics (other than ad manager) The best current tool is Iconosquare.com - this tool allows you to analyse a whole range of metrics from followers, most liked and commented image right through to unfollowing and following back. Prices start at US$49 per year per Instagram account.
  • 21. Instagram Stories Instagram Stories are available for anyone to see without the need to request access. In addition, not only can you see who viewed your story, but you can also click on their profile to discover their content. Snapchat Stories doesn’t have an open search option, meaning you have to add accounts and have your request approved before you see a story. Instagram Stories gives you the ability to not only post temporary, experimental content, but also lets you upload it permanently. If there’s a type of content that performs well, you can publish the content to your regular Instagram profile