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GIP – Implementation Planning for
Tier 3
Common
mistakes.
“
We use the channels which are
planned for us every year, without
understanding what the strategy
needs
“
We do not come up with new
channels if need for specific
strategies
“
We try to implement strategies
without connecting it to the
exchange timeline
“
We do not reach all of our audiences
“
We spread the same message to our
all our audiences
“
We spread the wrong message to via
the wrong channel
Why?
We need plan how to
bring strategies from
the MC to LC level!
Session Objectives
I understand how to
plan implementation
activities for projects to
grow programs
(involving FO and BO)
The Steps.
1. Decide
your
targets
audiences
2. Define the
channels you
need per
target
audience
How to build an implementation plan.
3. Define the
key messages
for that
audience/per
channel if
needed
4. Cross check
the channels to
prioritize
messages &
check timeline
for
implementation
Prog
ram
Cluster
1&2
Strategy 1
& KPI
Strategy 2
& KPI
Strategy 3
& KPI
Cluster
1
All
clusters
Activitie
s
Resp
The Output
Implementation
plan
Activitie
s
Resp
Implementation
plan
Activitie
s
Resp
Implementation
plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)
The Output
 With who do you need to implement this
strategy?
 Connect this directly to the clusters from
the growth model
 Think of MC, LC VPs (FOBO), members,
Boards, externals etc
Target Audience
NOTE
With deciding which
audience you need to
reach,
take into account your
growth model &
clusters!
 What is the timeline of implementation for this
strategy? Which channels are available?
 Connect the channels to the audiences
 Understand what the channel can be used for
(which message)
 Come up with new channels or adjust current
ones if needed!
Channels
Internal Comms
 Create key messages for every
audience!
 Customize for different channels
if needed
 Not every audience needs to get
the same message!!
Message
 Yay! You know how you want to implement your
strategies!
 Now you need to take a look at the channels… are
you overloading them?
 You cannot send too many messages in one
channel!
 Is the timeline supporting the strategy
implementation?
Channel Check
Let’s Make it Happen!

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GIP - Implementation planning tier 3

  • 1. GIP – Implementation Planning for Tier 3
  • 2.
  • 4. “ We use the channels which are planned for us every year, without understanding what the strategy needs
  • 5. “ We do not come up with new channels if need for specific strategies
  • 6. “ We try to implement strategies without connecting it to the exchange timeline
  • 7. “ We do not reach all of our audiences
  • 8. “ We spread the same message to our all our audiences
  • 9. “ We spread the wrong message to via the wrong channel
  • 10. Why? We need plan how to bring strategies from the MC to LC level!
  • 11. Session Objectives I understand how to plan implementation activities for projects to grow programs (involving FO and BO)
  • 12. The Steps. 1. Decide your targets audiences 2. Define the channels you need per target audience How to build an implementation plan. 3. Define the key messages for that audience/per channel if needed 4. Cross check the channels to prioritize messages & check timeline for implementation
  • 13. Prog ram Cluster 1&2 Strategy 1 & KPI Strategy 2 & KPI Strategy 3 & KPI Cluster 1 All clusters Activitie s Resp The Output Implementation plan Activitie s Resp Implementation plan Activitie s Resp Implementation plan Exchange Project(s) Exchange Project(s) Exchange Project(s)
  • 15.  With who do you need to implement this strategy?  Connect this directly to the clusters from the growth model  Think of MC, LC VPs (FOBO), members, Boards, externals etc Target Audience
  • 16. NOTE With deciding which audience you need to reach, take into account your growth model & clusters!
  • 17.  What is the timeline of implementation for this strategy? Which channels are available?  Connect the channels to the audiences  Understand what the channel can be used for (which message)  Come up with new channels or adjust current ones if needed! Channels
  • 19.  Create key messages for every audience!  Customize for different channels if needed  Not every audience needs to get the same message!! Message
  • 20.  Yay! You know how you want to implement your strategies!  Now you need to take a look at the channels… are you overloading them?  You cannot send too many messages in one channel!  Is the timeline supporting the strategy implementation? Channel Check
  • 21.
  • 22. Let’s Make it Happen!

Editor's Notes

  1. Session objectives
  2. Explain four steps
  3. Recap of the output, so they understand and when they do the exercise they can start working towards this.
  4. Give more time to improve based on feedback, add KPIs and MoS.
  5. Give more time to improve based on feedback, add KPIs and MoS.
  6. Give more time to improve based on feedback, add KPIs and MoS.
  7. Give more time to improve based on feedback, add KPIs and MoS.
  8. Give more time to improve based on feedback, add KPIs and MoS.
  9. Example of the AI Plan, what kind of projects we came up with. We have the ‘clusters or tiers’ within the projects. We have strategic acitvities & implementation activities..