The document provides recommendations for developing and expanding Tier 3 and Tier 4 Life Centres (LCs) with a focus on a single programme, preferably the MC focus programme. It recommends aligning LC resources and goals to support the focus programme. It also recommends creating an expansions development plan with goals, timelines, coaching structures, and synergy between the MC team and LCs to effectively manage expansions and ensure they contribute to programme growth goals. The plan should be based on backward planning from national goals to determine the optimal number and goals of LCs and expansions.

1. LC development
and expansions
Tier 3 and Tier 4

3. • KEEP IT SIMPLE.
• HAVE A NATIONAL FOCUS!
• Ensure LC/Expansions do the SAME
PROGRAMME!
• Focus on LC Development and Expansions
Management and CREATION!

4. Recommendat
ions1 LC is growing a
lot in not more than
1 programme
preferably – the MC
focus programme
Align LC
resources to the
focus
programme
Special focus on
expansion
creation and
management

5. OD Model Overview
HOW
NETWOR
K
LC
LC
LC
LC
LC
LC
Tier 3 & 4
Implementatio
n Channels
LCD
Expansio
n
Growth Model

6. LC Development
Align LC Goals for the
year and month wise
in the programme to
MC Goals (ELD and
NPS)
ALL TEAMS in the LC
focused on the focus
Programme
Back Office members
in the LC working on
focus programme
growth
Regular EDUCATION
to LCs about the
programme growth,
NPS, S&D, Sales etc

7. Create an Expansions
development Plan
Expansion
creation/managemen
t TIMELINE
Goals:
• Programme
contribution
• Define KPIs
Expansions strategy
and coaching
Structure and
Synergy on MC team
and in LCs to manage
Expansions

8. Create an Expansions
development Plan
Expansion
creation/managemen
t TIMELINE
Expansion
name
Official
Expansion
LC
Eg: XYZ Jan 2014 December
2014
In Tier 3 and Tier 4, generally expansions are
created by the MC and not by LCs!

9. Create an Expansions
development Plan
Goals:
• Programme
contribution
• Define KPIs
• Target number of Official Expansions by end 2014/
MC term
• Target number of Official expansions converting to
LCs by end 2014/MC term
• Contribution of Expansions to GCDP GIP
(Specifically to focus programme)
• Have clear KPIs leading up to the goals

10. Create an Expansions
development Plan
Expansions strategy
and coaching
• Growth Path for expansions
• Specific focus programme and action
steps to grow in the focus programme
• Who is coaching the expansion, how to
coach the expansion along with clear
timeline

11. Structure and
Synergy on MC team
and in LCs to manage
Expansions
Create an Expansions
development Plan
• Role of MCP
• Role of MCVP of the focus programme

12. IMPORTANT!
Number of LCs and Expansions and
their goals should be planned in a
way so that MC goals can be
reached! Do not plan without
backward planning from the
National Goal!

13. Implementation planning
based on LC Goals
HOW
NETWOR
K
LC
LC
LC
LC
LC
LC