1. The document discusses backwards planning and strategy planning to achieve goals. It involves assessing the current program state by analyzing key metrics like members and conversion rates, setting goals, and identifying gaps to address with new strategies. 2. Brainstorming involves dividing teams to generate strategic projects for different program clusters. Projects target improving specific metrics and involve teams across functions. 3. Strategies are then prioritized using an impact/feasibility analysis to select which ones to implement first to close gaps and drive growth in member acquisition, matching, and realization rates.