The document provides guidance on managing partnerships through supply and demand analysis. It recommends analyzing past exchange data, market trends, and customer feedback to define focus areas and partnership goals. Key steps include specifying target audiences, setting goals and KPIs, planning partnerships by outlining processes and minimum deliverables, and updating partnership information on a marketplace. Maintaining partnerships requires attracting visitors, clear communication, engaging local committees, creating excitement, and ensuring on-time delivery. Larger partnerships can be achieved by scaling up, investing in Tier 2-3 entities, and boosting partnerships through CEEDerships, recognition programs, and financial support.