SlideShare a Scribd company logo
creating a 
culture that’s 
innovation 
ready 
paul taylor 
innovation coach 
@bromford and 
@bromfordlab
ingredients 
financial viability , good governance and risk management, 
leadership and 
culture
our recent 
history and 
learning
microsoft #1 bromford #5 asda #7
culture, consistency and 
continuity
customers as part of your dna
Tale 
nt!
simple structure 
effective governance 
one bromford 
one team
leadership academy 
one ceo 
many leaders
obsessive about 
communication comms
guidelines not policies
our f words 
st*ff 
dep**tment 
un*t 
ten*nt 
he*d office 
visi*n 
v*lues 
missi*n
how do 
mission and values 
promote creativity?
#begood 
#bebrave 
#bedifferent 
#becommercial
bromford 
deal 
leaving a 
tenancy focus 
behind and 
moving to a 
relationship 
based on 
potential
we believe everybody has potential, 
we work with people who want to unlock theirs
the birth of digital bromford
digital 
leadership
we are living in an age where 
employees can have more 
social influence than their 
employer 
and where tenants can have 
more than a chief executive
a simple question 
who is responsible 
for bright ideas in 
your organisation?
the chance of a turtle making it 
to maturity is about one in a 
thousand 
The chance of an idea in our organisations 
coming to fruition is less than that
#bebrave 
#failfast
the end of innovation for the sake of innovation
the best time to foster creativity is all the time 
during the comfortable and uncomfortable periods
thank you 
@paulbromford 
paul.taylor@bromford.co.uk

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Creating A Culture That's Innovation Ready

Editor's Notes

  1. Inside Bromfordland – One Bromford
  2. Big Ricky
  3. It’s a deal – ( Id like to take a copy of this along needs snazzing up in terms of formatting) Getting out of comfort Zones Tweet off Creative submissions (I’d like to take Jo’s Clare Parslows and print off’s of josies and Andy Johnsons info graphic and Lynn Courts poem along – can you liaise with Claire a couple of copies of each are fine and Ill ask their permission)
  4. Strategic Outlook Commercial Insight and Innovation Achieving Results Leading for Service Building Relationships People Leadership & Development Phase 1  –60 colleagues – launched Oct 2006 Phase 2&3  – 78 colleagues – launched May 2008 Phase 4 – 30 Colleagues -  launched Nov 2009 Phase 5 – 32 Colleagues – Launched July 2011 Post grad academy launched Dec 2011 colleagues from phases 1,2,3 reviewed previous content Leadership Lite –72 colleagues mixture of team leaders, talent and 3’s - Launched May 2012 We currently have around 30 colleagues – band level 5 and above that would qualify for living leadership academy under the old regime
  5. Slide on internal comms channels mix – but a clear split of social media and non social media  –  so all the rest v Yammer twitter facebook and social learning comms
  6. The Gorden Ramsey slide New one to add on – Housing association = a social business
  7. The circles and strap line
  8. Slide to represent the power of the #