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Lean Startup Challenge Boston

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Lean Startup Challenge Boston

  1. 1. The End of the Startup World as we know it… Lean Startup Challenge July 16, 2011 <ul><li>Brant Cooper </li></ul><ul><li>@brantcooper </li></ul><ul><li>marketbynumbers.com </li></ul>
  2. 2. Entrepreneurship is Global
  3. 3. Startups are Inexpensive*
  4. 4. Entrepreneurship is Social
  5. 5. Startups are Data-Driven
  6. 6. Welcome to the <ul><li>Power to the Entrepreneur!!! </li></ul>
  7. 7. Founders are Savvy Before After
  8. 8. Economy: Innovation Machine <ul><li>100s of thousands of entrepreneurs </li></ul><ul><li>Startups serving narrow segments </li></ul><ul><li>End of the dominance of the “Big Win” mentality </li></ul><ul><li>You don’t get $ because you got a great idea </li></ul><ul><li>Prove business model prior to ramping </li></ul>
  9. 9. <ul><li>The vast majority of startups fail NOT because they couldn’t build a great product/technology, but because no one wanted the product. </li></ul><ul><li>One of Steve Blank’s Big Ideas  </li></ul>Lean Startup Big Idea #1
  10. 10. <ul><li>“ Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. ” </li></ul><ul><li>-Clayton Christensen, The Innovator’s Dilemma </li></ul>Lean Startup Big Idea #2
  11. 11. Runway = # of c ycles through business model  Eric Ries’ Big Idea How many pivots before the money runs out? Lean Startup Big Idea #3
  12. 12. Customer Problem Team Solution Team Validate Customer, Problem, Solution Hypotheses Build MVP Measure Usage Validate MVP Iterate Investigate Funnel Build Funnel Measure Conversions The Lean Startup A Lean Startup is a series of tests on the market, solution, and growth assumptions.
  13. 13. CustDev Meta-Rules 1) Question Your Assumptions 2) “Get Out of the Building” 3) Test & iterate
  14. 14. 25% Discount CODE: “ BOSTON ” PDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: Email: brant@marketbynumbers.com Twitter: @brantcooper Blog: http://marketbynumbers.com

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